htmlOn September 9, the 14th season of "Sohu News Marathon" will be held in the suburbs of Beijing. Sohu founder, chairman of the board and CEO Zhang Chaoyang led the way with the "big star running group", and Sohu Video broadcasts the entire process live. The "big-selling team" of this season's marathon is composed of guest artists such as Liu Genghong, Yuan Shanshan, Yu Dan, Huang Zheng, Li Huizhen, Guan Ling, Zhang Xingte, Zhang Ningjiang, Li Junting, etc., and will participate in the challenges of different stages of 5 to 21 kilometers respectively. Sohu Video's popular self-produced drama "Wen Xiangxie" crew actors Wang Xuan, Xu Bin, Zhang Guansen, Wei Ran, Yuan Ziming and Sohu's signed artists Yu Yue and Sun Jiaqi will also join.
In the "big celebrity running group", "national fitness coach" Liu Genghong set off a live fitness craze this summer, and "Queen of the Vest" Yuan Shanshan was once again popular on the Internet because of "summer tennis". In addition, famous actor and host Guan Ling,
actor, singer and music producer Huang Zheng, singer Li Huizhen, actor Zhang Ningjiang, singer Zhang Xingte, actor Li Junting and other celebrity artists are also practicing to advocate a healthy lifestyle in their daily lives.
"Small farewell and bustle, big strides towards the wild". This season's marathon will bring a "cross-country running" with an upgraded difficulty. It will run all the way across riversides, rice fields, mountain roads and canyons, which will be a small test for runners' physical strength and endurance. The beautiful scenery along the way is proportional to the difficulty. When you climb to the top of the mountain, you can see the autumn scenery of "the autumn chestnuts are full of fruits" and you will run to the river and encounter the scenery of "the reeds in the river".
In addition, after running, celebrities will hold a party under the stars in the mountains and fields to share the food and scenery, and chat about sports life. At the same time, they will also post real-time updates in the "Follow Stream" of Sohu News client, and conduct live broadcasts with netizens through Sohu Video's personal account, greatly improving the viewing and interactivity of the scene.
"Sohu News Marathon" adheres to the vision of "running all over China and running all over the world" and seeks the most beautiful running route in the world. Over the past few years, we have joined hands with entrepreneurs such as Wang Shi, Olympic champions such as Wang Liping, and actors such as Cecilia Cheung and Wang Kai. The first stop has set off from Beijing Olympic Forest Park, and has successively traveled through Changbai Mountain in Jilin, Yulong Snow Mountain in Yunnan, Qinghai Lake in Northwest, Sanya Beach, Taiwan's Sun Moon Lake, and also to foreign tourist destinations such as Hokkaido in Japan and Seoul in South Korea. This activity has become a tradition and also represents the spirit of Sohu's persistence. At the same time, we will lead the national fitness trend through celebrity leadership, and advocate a green and healthy lifestyle and a positive attitude towards life.
In addition, Sohu continues to break the circle through innovative marketing activities and create differentiated high-quality content. In 2020, the "Sohu News Marathon" uses video split-screen live broadcast technology to realize the same-screen interactive live broadcast in Beijing, Shanghai, Wuhan and Xi'an. In 2021, the "Sohu News Snow Mountain Tour" completed a "hard-core" live broadcast of real scene, reality and sense on the Gangshka Snow Peak at an altitude of 5,254 meters for five consecutive days, conveying the spiritual power of walking towards the mountains and climbing bravely, and arousing resonance. In 2022, Zhang Chaoyang ran to the Second Ring Road in Beijing at night, chatting about physics while live broadcasting, combining hard-core knowledge popularization with healthy sports and life. While innovating live broadcast methods, it also provides new ideas for popularization of knowledge and science.
