Xinhua News Agency Beijing, May 19 (Reporters Wang Qinou, Lu Xianting, Liu Bo) In the first half of this year, documents such as " Opinions on Building a higher level of public service system for national fitness " and " Opinions on Promoting Urbanization Construction with County Towns as Important Carrier " were successively issued, pointing out the direction for the future development of county town sports. In recent years, the county-level event market has become increasingly prosperous, promoting the development of national fitness, and the industrial structure starting from events has become increasingly rich. Relevant practitioners and experts told Xinhua News Agency reporters that they should meet the needs of county people and continue to play the two "chess" of health and industry. At the same time, they should refine the event evaluation, improve their hematopoietic ability, and use good event IP to attract financial support from multiple parties.
Promote health and drive participation. County-level events meet the needs of the masses.
In the Ewenki Autonomous Banner, Hulunbuir City, Inner Mongolia Autonomous Region, the Xini River Cup Football Tournament has been held for 35 years. It is a grand festival in the local area. The old man Zanna, one of the earliest organizers of the event, said: "The Sini River Cup has a great impact on children. Parents lead their children in every competition. Children learn from the best person since childhood, and they also have the idea of playing well when they grow up."
Zanna (first on the left in the back row) took a photo at the 1991 Sini River Cup football match.
"Opinions on Building a Higher Level Public Service System for National Fitness" proposes that it is necessary to build a multi-level and diversified event system. People at county-level sports departments in many places said that as the living standards of county towns improve, the demand for county town residents to exercise and enrich their amateur cultural and sports life is also increasing. Events are the direct means to meet this need and are also the most effective means of sports publicity.
"If sports want to serve county towns and villages, it is important to have activities and events to allow the masses to participate and get the health and happiness brought by sports." said Zhai Hongfei, director of the Mass Sports Department of Xinjiang Sports Bureau. In the Qiongzhong Li and Miao Autonomous County, Hainan Province, where the football atmosphere is strong, due to frequent competitions at all levels, every class in each primary and secondary school has a football team.
The picture shows that on December 31, 2018, villagers were participating in the tug of war at the New Year's Games in Guolemaili Village, Bachu County, Xinjiang. Photo by Xinhua News Agency reporter Ma Kai
In addition to government-led, social forces are also playing a role in county-level event organizations. Xinjiang Black Panther Sports Culture Development Co., Ltd. is a company that operates basketball and badminton venues in cities and counties. In addition to venue hardware management, the company also organized private competitions. General Manager Chen Chun said that the competition has made enthusiasts have fun, and the venue has also increased user participation and achieved a win-win situation.
"Public services such as national fitness can also be implemented in market ideas." Xiao Shuhong, dean of the School of Sports Business of Beijing Sports University, said, "The government can innovate the enterprise participation mechanism and give the right to the service enjoyer, that is, the masses. Enterprises and industry associations should also fully consider what is needed locally, so as to stimulate the enthusiasm of the masses to participate, and in turn give enterprises the motivation to innovate products."
Increase income through competitions and promote production through competitions. Small counties can also become the "cosmic center"
Recently, Rongjiang County, Guizhou Province is holding a basketball league for primary and secondary school students, with as many as 70 teams participating. Although it was a student event, there were still two or three thousand people watching the game. The surrounding hotels and restaurants are also popular, and a convenience store owner said, "The business is several times better than usual!"
Rongjiang County Young players compete in the basketball league for primary and secondary school students. Photo by Xinhua News Agency reporter Zheng Minghong
Examples are everywhere in the country. Wuyuan County, Bayannur City, Inner Mongolia Autonomous Region, used the village road office bicycle race to bring popular agricultural products such as melon seeds and honeydew melons. Bachu County, Kashgar Prefecture, Xinjiang first held the county's five-a-side football invitational tournament, which gave the small shops and small restaurants in the villages a considerable income. Later, Bachu County also hosted the autonomous region-level five-a-side football match .
"When a county town forms a unique sports culture, a good atmosphere and high level of mass in a certain sport, or good facilities and high level of competitions, it can of course become a provincial, regional, national and even international sports center." Zhai Hongfei said.
On January 20, 2019, the 2019 Hainan Qiongzhong International Youth Football Invitational Tournament kicked off in March 3 Square, Qiongzhong Li and Miao Autonomous County, Hainan Province. Photo by Yang Guanyu, Xinhua News Agency reporter
In 2019, the International Youth Football Invitational Tournament of Qiongzhong attracted more than 20 teams from 17 countries and regions to participate. The basis for organizing the tournament is derived from the background of the three championships of the "Gothenburg Cup" World Youth Football Championship. Yangshuo County, Guilin City, Guangxi Province has developed 64 rock fields and more than 1,200 routes based on the " limestone that is most suitable for rock climbing ", and signed an agreement with the French Outdoor Sports Alliance (UCPA) to host more than 10 international events.
In addition to the competition, small county towns have become cross-regional and cross-border sports centers, and have also extended the county's "sports +" industrial chain. Yangshuo 's outdoor sports are also deeply integrated with tourism. Before the epidemic, the number of rock climbing tourists received an average of more than 600,000 annually, with foreign tourists accounting for 30%. The brand effect of Qiongzhong Women's Football Team has accelerated the development of sports facilities and construction industries and improved the urban environment.
evaluation pre-set self-hematopoiesis County-level events still need to solve several major pain points
"The issuance of multiple documents will surely promote the development of county sports. The competent departments should issue supporting implementation opinions so that good policy directions can be operated and implemented." Xiao Shuhong said.
Rock climbing enthusiast Xiao Ting climbs on the natural rock wall of Yangshuo.
In recent years, some counties have experienced safety accidents of varying degrees. Relevant documents clearly state that the main safety responsibilities of the event organizers should be implemented and the responsibilities of the event safety supervision should be strictly implemented.
However, some counties also reported to reporters that many sports competitions are highly professional. After the approval of commercial and mass sports events was cancelled, the county party committee and county government did not have the ability to separately evaluate the qualifications of the organizers. It is recommended that relevant departments should announce third-party institutions qualified for evaluation; industry associations should also issue competition rules, enterprise entry thresholds or black or white lists as soon as possible.
events are a means for many county-level venues to generate income, but at present, events in some places still rely on financial support and lack self-producing ability. It is generally believed in all regions that the government often needs to help the event and send it to the future in the early stages of the establishment of a competition. Especially counties with small consumption capacity and population in the central and western regions need to cultivate sports consumption habits and culture. After the brand is launched, government departments can focus on services, supervision, etc., and should also introduce third-party institutions to conduct value assessments before the competition.
On June 15, 2019, the two-day 2019 China Mountain Bike League (Seventh Station) Gansu Weiyuan Station was held in Weiyuan County, Dingxi City. Xinhua News Agency (photo by Wang Gang)
. In the face of the epidemic, there are many uncertainties in the holding of events and venue construction. Relevant documents propose: for public welfare projects, strengthen local fiscal investment, among which projects meet the conditions can be supported through central budget investment and local government special bond ; for public welfare projects and business projects, improve the level of comprehensive financial services in counties. Many interviewed counties expressed their expectations.
"Yangshuo's advantage lies in having a good foundation of 'sports + tourism', which can better achieve win-win results between the government and social capital." said Zhou Yan, secretary of the Yangshuo County Party Committee.
Source: Xinhua News Agency
