Jimu News Reporter Zhou Dan
The annual Double 11 is here again! On September 8, a reporter from Jimu News learned from Tmall Taobao that the "2022 Tmall Double 11 Global Carnival Season" will be launched next month. Specifically, the pre-sale will be launched at 8 pm on October 24, the first wave of sales will be launched on October 31, and the second wave of sales will be launched on November 10. The shopping carnival is about to begin!
reporter contacted many Tmall merchants in different tracks in Wuhan and learned that since last month, they have been actively preparing for Double 11 and are currently in full swing. "The supply reserves have increased by three times. According to the sales situation in previous years, it is not expected that it will be enough. The factory is raising more materials from multiple sources and strives to enable delivery immediately when the order comes." said the person in charge of a lingerie e-commerce company in Wuhan.
Jimu News reporter noticed that according to the latest release of this year's Double 11 time rhythm, Tmall has shortened the pre-sale time. According to data, the pre-sale of Tmall Double 11 in 2021 will be launched from 8 pm on October 20, while the 2020 will be launched from 0 pm on October 21. This year's time has become October 24.
reporter also learned that the two waves of sales for Double 11 this year started early to 8 pm. According to insiders, during this year's Double 11, Tmall's surprise upgraded, "can be said to be unprecedented." At the same time, during Double 11, a series of assistance measures will be provided for the entrepreneurial development of young people and small and medium-sized enterprises.
The total transaction volume of Tmall Double 11 in 2021 was 540.3 billion yuan, setting a new record in both participating merchants and transaction volume.
(Source: Jimu News)
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