[Japanese new retail store-breaking study tour] Different from the study tour practices of corporate visits and expert classroom teaching, it has pioneered the study tour course with in-depth exploration and store-breaking as the core content, aiming to help more Chinese people learn and understand the methodology of the on-site expression of Japan's retail industry and the upgrade of business formats, and elaborate on the concept of "the scene is the best teacher"!
html The third issue from September 4th to 8th is held, with limited quantity, welcome to join!The original brand dividends and demographic dividends of China's retail no longer exist. The business of traditional street shops is being replaced by shopping malls. The original familiar sales management methods can no longer meet the current needs. Only by improving the performance of the store through refined management is the solution.
Our neighbors - Japan is leading the retail business development in China for about 30 years. Through excellent product design, store design and user services, many new retail business models have been created.
Therefore, Japanese study tour has also become the latest retail learning method for major retailers in recent years, to experience and learn from others' strengths and use it for their own companies.
Next, we will introduce you to a new study tour model that has been opened for two consecutive periods and has been well received by the whole group - Store-breaking study tour:
The differences between store-breaking study tour
Store-breaking study tour can bring you the harvest
Itinerary highlights
Instructor introduction
Itinerary 1 Itinerary 1 Introduction
Itinerary 1 Introduction
Itinerary 1 Introduction
Itinerary 1 Arrange the registration fee and the value content contained in
Student evaluation
Our biggest difference
We have long been tired of the traditional Japanese study tour model: all Toyota, Uniqlo, 7-11, Kyocera, etc., just because we learn from the successful experience of these companies 30 years ago, we can no longer successfully guide the new retail industry that is seriously homogeneous and competitive today.
We also have no intention of inviting some domestic marketing masters to explain the theme of China ten years ago to the Japanese company at the scene where a comprehensive operation combination is needed to stand out. We will apply his views through Japanese cases.
Inamori Kazuo said: "There are gods on the scene!"
We only believe that "the scene is the best teacher". After hundreds of hours of preliminary research and on-site scouts, we have helped you find the most representative retail companies’ latest upgraded stores, including the innovative business model that has just become popular in Tokyo in the past two years, and even a new model that has been polished in the early stages of business. We think the best teacher in retail is every detail of the site of an excellent store. We just need to disassemble it, analyze it, and then use it for my own use.
brings you the harvest
violent dismantling of the store:
from space design , decoration, props soft decoration, lighting and music, dynamic display and other details.
from product category combination, business format combination and display methods.
considers the business format and its help to user experience and linkage rate.
Immersive experience from retail service site.
In addition to the above, every detail of Japanese retail stores is worth learning from, including cashiers, packaging, customer delivery, talent training, POP scientific display, etc.
In addition, we will also use the tool to break up the store and learn to break up the store. In order to help everyone learn to break up the store, our original store diagnosis form has more than 20 details . It is completely different from other study tour companies visiting or store visits. It will analyze the store more scientifically, discover and learn the logic and optimization methods behind it. We will also use this tool to open up students' blind spots in store exploration, and we can have a more systematic ability to disassemble and discover problems and iterate the store.
In order to make every student who participates return home with full gains, they need to complete their homework during the study tour. Through team discussions and answer questions, students will have in-depth exchanges and views pk, allowing more dimensions of perspectives to collide with thoughts, open up their cognitive limitations, and gradually form a scientific and systematic new retail business methodology. At the same time, everyone also gains deep friendship between classmates through in-depth exchanges of 5 days and 4 nights.
Itinerary Highlights
Japan’s first impression of Chinese people is store space design. In addition to visiting the best shops in Tokyo, we will also lead everyone to pursue the source of Japanese space design, and go to the top Japanese design holy places such as the University of Tokyo, the National New Art Museum of Tokyo, and the 21-21 Art Museum to immerse yourself in order to strengthen everyone’s understanding of space aesthetics. The essence of retail is product strength. In addition to learning retail capabilities on site, we will also go to the annual Japan Gift Exhibition to fully experience the product strength from Japan.
At the same time, we specially invited the best-selling book: "First-class Store Opening Methodology", Mr. Yu Yamada, the author of the best-selling book "The Methodology of First-class Store Opening", to open an exclusive classroom for everyone at the University of Tokyo. Using the ultimate pursuit of the Japanese, we will tell students about the logic and methodology of every matter that is included before opening.
Souvenir From Tokyo National New Art Museum store
collects original products from Japanese contemporary designers and artists of different types and styles. We can learn how Japan can use these innovative products to represent Tokyo to the world in the form of souvenirs.
Good Design Stores Tokyo
Under the concept of [home], all the home products that won the good design award are collected in our store. While we can take a look, we can also learn the knowledge of the perfect combination of its scenes and goods.
Nico and...
Life Style Product Selection Store is definitely not another MUJI. The most likely one will be this magazine-style niko and...
is different from the Japanese traditional simple style. niko and... caters to the current new generation of young people, and is also very enthusiastic about colorful and colorful new retail stores. Recently, niko and...Chinese flagship store will also open in Shanghai.
Moma design
New York Designer Product Store This is the first overseas store of the MOMA Modern Art Museum in New York. The store displays more than 1,800 works by design masters from all over the world. Everyone will learn how to use simple display methods and spatial planning to display a wide range of products in an orderly and perfect manner.
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A store that only sells white T-shirts has created a hot scene where customers only open for half a day in a week, but have to queue for 7 hours. How to create single-item exposure models through gathering is one of the purposes of our trip.
LOFT latest flagship store
cannot get out of the grocery store This is a brand collection store integrating beauty, stationery, travel supplies, electrical appliances, food and other categories. It has obtained a conversion rate of more than 30% in-store through the category combination. We will learn LOFT's dynamic design, POP and store promotion activities on the spot to improve store performance.
Bic Camera
This is a large electrical appliance chain, but even the products such as cosmetics, wine, toys, fishing gear are sold very well. How does it introduce current traffic products through business model innovation, attract people and drive sales in the entire store? Remove it!
MUJI Tokyo flagship store
MUJI global latest business flagship store When China was still replicating the MUJI store ten years ago, Tokyo's latest business MUJI already included all the comprehensive needs of people's food, clothing, housing, transportation and education. Through products, it affects customers' life philosophy, forms an exclusive subcultural circle, and builds a brand through cultural strategies. You have to know!
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is an innovative model exploration store, it can learn from it the excellent new retail encyclopedia-style store opening methodology such as space, lighting, display, traffic, and POP.
Tokyo Gift Show Autumn Autumn Gift Exhibition
First-class stores cannot be separated from marketable products. How to select products is a positioning issue for different companies. Where can I choose high-quality and good designs? Another problem! Therefore, this study tour specially arranged Japan's annual autumn Tokyo Gift Exhibition, which will be a rare opportunity to view Japanese works.
Also held at the same time:
The 88th Autumn Gift Exhibition/6th Life* Design Exhibition/88th Stationery and Paper Product Exhibition/88th Youth Fashion and Children’s Product Exhibition
The 88th Lifestyle and Grocery Exhibition/88th Aromatherapy Exhibition/88th Fashion Jewelry Exhibition/88th Beauty and Cosmetics Exhibition
The 88th Infant Product Exhibition
The 88th Infant Product Exhibition
The 88th Infant Product Exhibition
The tutor introduction
10 The University of Tokyo special lecture 3 hours Scientific store opening methodology
For a successful retail store in Japan, it is difficult for us to understand from the on-site a series of necessary factors for success, such as market analysis, brand positioning, planning, space and prop design and product selection, iteration reasons and cycles before opening a store.
This event specially invited the famous Japanese [design product selector] [procurement leader] [curator] Mr. Yu Yamada taught him "First-class store opening methodology" to everyone at the University of Tokyo, and took everyone to the retail store he served to dismantle on site. Including [Souvenir From Tokyo] [Tokyo’s Tokyo]
The team leader for the whole process
Arvin Lee
Li Xiaopeng, the founder of Qike Bus, started to engage in the retail industry at the end of 2016, and reshaped the people and freight yards from the perspective of users. The passenger flow and square efficiency are among the top three in the shopping malls, narrowing the distance between technology and users, and creating a new technology retail format based on humanities and aesthetics.
Jason Chen
Chen Zhuopeng, a designer and overseas buyer, has been agenda for foreign brands since 2010 and has been focusing on research on Japanese brands and markets since 2013. Specializing in product MD, market development, brand operation and other work, Hong Kong tour instructor in Japan.
In addition, Japanese translation, full-time drivers, Chinese tour guides, etc. are also arranged throughout the process.
Itinerary Schedule
Event Registration
Price: 29,800 yuan Registration deadline on August 15
includes:
Special topic Japanese teacher teaching fee
Tokyo University classroom fee
Package yacht tour Tokyo Bay fee
/Art gallery ticket/
Tokyo Intercontinental Hotel double room fee/
Full journey 5 days 4 night meal fee
Full journey translation fee
Full journey chartered car, insurance premium
does not include:
Visa fee/domestic round-trip Japanese air ticket fee/invoice/single room difference
Registration phone number: 13761585643
Previous class evaluation
Rococo Innovation Design Group Management Partner Chen Bing:
This think of things stationery store in Omotesando uses 200 yen self-service coffee as a hook product. The stationery products that win by quality and design are not only suitable for office scenes, but also in life scenes, which make people unable to help but pay for their wallets.
Visited the University of Tokyo, the highest academic hall in Japan and the first of seven old imperial universities, to listen to and learn the design theory and success stories of VMD+ Five Senses by Japanese designer Gao Qiji. It was very inspired. Many offline retail industries in China can be redesigned. Experience determines the brand, and service determines the future!
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Pangpu Design founder Zhang Wei:
days, 37 people, 100 inspection sites, 100 footprints, outstanding operators from the domestic new retail business gathered together and shuttled through every corner of Tokyo's city. From the University of Tokyo, full of imperial literary and artistic colors, to various core business districts filled with material desires; from a small product created ingeniously to those beautiful and magnificent buildings; from a cultural scholar dedicated to his own field, to aspiring business presidents... Every moment, every visitor learns carefully and thinks deeply. Yi hopes to find his own answer. Perhaps, more or less, we all have some of our own answers! What is more meaningful is that through this trip, we have improved our understanding of each other's industry issues. We also try to analyze these various problems and share our own experiences. And found friendship in it. Thank you to the organizers, thank you to every colleague, and look forward to seeing you next study tour!
, founder of Jiuji.com, Chen Hongrui,
, returned from a study abroad in Japan and benefited a lot.Japan has done a great job in detail and senses. Take the store’s retail price tags for example. It has high aesthetics, very good experience, low cost, simple but not simple, which has brought me great inspiration. Our retailers should start more from consumers, reach actual experiences, feel their expectations and even emotions. At the subtle moments when products and customers collide, the way people and things get along with each other is also new.
The first session of the Japanese store opening study tour:
Wuhan Lianfa founder Wang Liqiang, founder of Manwu Yanxuan founder Chen Jingchao and his team,
Guangzhou Jiujing founder Qiu Wei, Suke purchasing director Chen Jiajian,
Jiuji.com founder Chen Hongrui, general manager of Shenzhen Xinji, Shen Jiayang, founder of Shenzhen Xinji, Yang Lin, founder of Jilin field, and founder of Cross-border MPOW brand of Cross-border MPOW Deng Shaoxian,
, founder of Hangzhou Dianchang, Zhang Haijun, founder of Bangpu Design, Zhang Yue, founder of Beijing Siwei, Zheng Yue, founder of Qike Bus, Li Xiaopeng and team,
, Japanese store breakout study tour second phase:
, Rococo Group: Vice President Xu Wei, Managing Partner of Innovation Design Group Chen Bing, General Manager Youxin
, Suke Intelligent Technology: Co-founder Liu Ping and team and dealer
Hangzhou Dianchang: Founder Wang Haijun
Pangpu Design: Founder Zhang Wei, General Manager Hu Lanxin
Zhejiang Jiyou: Founder Partner Zhang Wenchao
Jiangxi New Oriental Boyuan: Founder Nie Hongmin
Beijing Siwei: Founder Zheng Yue and Team
Hangzhou Licheng Lighting: General Manager Kong Lihua
Chengdu Huawei: Product General Manager Peng Xiuli, store general manager Bai Fenghua, engineering department general manager Peng Zhengyuan
Kunming Baixianhui: Chairman Huang Shuhong
Guangzhou Moke: Founder Yan Xinfa,
Jilin field: Founder Yang Lin and team
Beijing Tomorrow Snow Education: Founder Shang Xue
13 registered in this issue, and 12 seats are still left. Come and join the new retail learning team, walk with big names, and immediately improve retail operation capabilities!
