(image originated from Baidu, delete if infringement)
text ▍ Chen Bo
When it comes to Foxconn , the first thing that comes to mind must be the largest OEM factory of Apple . Faced with the hot new energy track, the founder Taimin Guo said: "Apple car is just four wheels iPhone. Since we can build iPhone, why can't we build electric cars?"
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Model as early as October last year, Foxconn released the pure electric car brand Foxtron, announcing that it will launch Model C, Model E and Model There are three pure electric cars in T, but Model B is about to be unveiled first recently. Judging from the name alone, Foxconn is suspected of "hitting the ball" of Tesla . This time, the Model B is positioned as a compact model, similar to Volkswagen ID.3.
Foxconn entered the new energy track not on a whim, but has a clear positioning for its future development. Like its previous main business, Foxconn mostly manufactures cars to receive more orders from car companies. The strength of the foundry factory of
cannot be underestimated. The leading new energy company we are familiar with is BYD , which is the foundry factory. As early as 2007, BYD's mobile phone business, BYD Electronics, was listed on the Hong Kong motherboard. For example, Huawei , Samsung , Meizu , etc. are all BYD's customers. The mobile phone OEM business accounts for nearly half of the total revenue. It is expected that Foxconn, which is also an OEM manufacturer, has such confidence.
(the picture shows BYD's 2021 revenue report)
In order to show customers their sincerity and strength, Foxconn skipped the OEM process and directly made a prototype car belonging to different tracks. Model C corresponds to a medium-sized SUV, Model E is a medium-sized sedan and a Model T corresponds to buses and buses, and Model B is an hatchback .
It is not just a talk about how to build cars. Model T has been delivered in March this year. However, buses have a low technical content compared to passenger cars. BYD's electric bus has been used in the market for 12 years. Passenger car models can really show their brand strength. Foxconn's real battlefield in the future will be in the C-end market .
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Under the attack of new energy manufacturers, many traditional car manufacturers intend to transform. When has insufficient capabilities in the initial stage, Foxconn is a worry-free and labor-saving choice . In addition to designing some simple parts such as the logo and appearance, everything else can be done in one-stop at Foxconn. This coincides with Huawei's car-making ideas. Huawei's cooperative brand Selis and Xiaokang Co., Ltd. is a win-win case.
Foxtron is not entirely owned by Foxconn , and Nazhijie is another shareholder of the brand. Nazijie can also be called the "tears of the times". It was popular when Nazijie first went public more than ten years ago, and even Jay Chou and were invited to be the spokesperson. Recently, Nazhijie launched a pure electric SUV based on Model C, which looks remarkable overall. I think this is also the main reason why Foxconn and Nazijie cooperate. It not only provides funds, but also helps Foxconn in sales.
After Foxconn started its name in car manufacturing, traditional car companies that have stagnated in their transformation can cooperate with it. They only need to provide some core designs to take the harvest car, and the rest are left to Foxconn to complete.
, which aims to "enter the first camp of autonomous driving", is very suitable for cooperation with Foxconn. Xiaomi can focus on the research and development of autonomous driving technology, while Foxconn acts as the "steward" of vehicle manufacturing. After all, for Xiaomi, building its own car factory requires a lot of manpower and financial resources, and there are too many things to lay the foundation in the early stage.
Of course, what Foxconn is most looking forward to is Apple's big cake . 70% of the iPhones sold by Apple every year are manufactured by Foxconn.After working for Apple for many years, Foxconn has cooperated very closely with Apple. Once Apple successfully launches "Apple Car", Foxconn will definitely be Apple's first choice for OEM.
Also, here is the "always on the way back to China" Jia Yueting . If you have had enough of the high cost and low efficiency of American factories, it is still a wise choice to find Foxconn OEM. Maybe you can see the hope of returning to China as soon as possible.
In short, Foxconn's vigorous promotion of the new car this time is actually not about wine, but more about advertising for its own car manufacturing OEM factory, implying that large customers like Apple already have mature OEM capabilities. Everyone is welcome to place orders at any time. Carrying out the OEM path to the end is Foxconn's success.
