China.com
China.com Technology, September 23 (Reporter Li Yiran) Recently, online education institution "Qianyi Education Technology" has completed a new round of 2 billion yuan in financing, and the company is also planning to go public in Hong Kong. Under the influence of the epidemic, the online education market has ushered in an outbreak and has been popular with capital. Some industry insiders said that Yi Education Technology, which originated from "Qizui Homework Network", has obtained a large amount of data on primary and secondary school students through the "campus ground promotion" electronic homework model in the past few years, providing a foundation for the commercialization of its K12 online schools.
is different from the players of leading online education institutions such as New Oriental, Xueersi, and GSX. "Qiyi Education Technology" (original name "Qiyiyi Homework Network") at the beginning of its business, chose to take homework for primary school students as the entry point. Driven by the participation of school teachers - the teacher assigned homework to students on the online platform, and students completed homework online and automatically obtained scores. The homework was also shown in the game level-breaking mode - "Qiyiyi Technology" business has made great progress in recent years.
However, the increasingly heavy electronic work poses a threat to the vision health of minors, and therefore is resisted by more and more parents, and the education authorities have also strengthened the supervision of electronic work. Against this background, "Qiyi Education Technology" accelerates its shift to K12 online schools for commercial monetization, which has also become a key step for its business model.
China.com Technology noticed that the K12 online school, which wants to develop rapidly, encountered a reputation crisis this year: parents of students complained that teachers called and chatted in class, and tutors spent a lot of time to promote classes in class; while tutors were exploited by team leaders because of heavy transformation tasks, resulting in a high turnover rate and a serious phenomenon of leaving classes.
day eye check shows that the founder and CEO of "Qingyi Education Technology" is Liu Chang, the former elite teacher of New Oriental. He was once the assistant vice president of New Oriental Group and the principal of Shenyang New Oriental, and founded Changchun New Oriental School. In 2011, Liu Chang founded Qizuoye.com and served as CEO. The operating entity of Qizuoye.com is Shanghai Hexu Information Technology Co., Ltd., with the legal representative Liu Chang holding 99% of the shares and Xie Zhan holding 1% of the shares.
体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体体� At the beginning of that year, when Yizuoye.com registered users exceeded 12 million, first-class investment institutions such as Temasek, DST Global, and Shunwei Capital conducted a US$100 million Series D financing for the company. Lei Jun commented that Liu Chang, CEO of Yiyi Education Technology, is the founder of "not finding the shortcomings". On March 20, 2018, Qizuoye.com was renamed Yizhi Education Technology and announced that it had completed a US$250 million Series E financing.
At present, Yiyi Education Technology has a primary and secondary school education platform covering homework exercises and assessments in primary and secondary schools, as well as a parent-side learning and online school, and a charity for both parents.
Minors have serious vision impairment. The Ministry of Education requires school homework to "paper operation"
China.com Technology found that many parents of primary school students are deeply troubled by homework APPs, and many parents complain that public school teachers keep homework in homework boxes, homework network and other APPs. Due to the long time of electronic work, parents are unable to supervise the full supervision of the time to complete electronic work, resulting in a long chance of getting in touch with addictive online games by minors with poor self-control. The long-term use of the Internet caused by excessive electronic work has made the minors' vision impairment more and more serious. The latest "Youth Blue Book: China Minors' Internet Application Report (2020)" released by
shows that the Internet penetration rate of minors has reached 99.2%, and the proportion of people aged 10 and under has begun to be exposed to the Internet has reached 78%. The age of minors' access to the Internet for the first time has been decreasing.
"Yiyi Education Technology" is an important factor in the popularity of capital. It has a massive learning data for tens of millions of primary and secondary school students, and the cost of acquiring customers in its online schools is far lower than the industry average. This is mainly due to the company's years of campus promotion, allowing many public school teachers to assign electronic homework through their APP for free.
Previously, media reported that when Liu Chang was still working as a teacher at New Oriental, he was sent to Changchun to explore the market, so he is no stranger to the ground promotion model. In the early stages of the homework network, Liu Chang carefully selected 20 campus ground promotion personnel with "gentle and gentle" appearance. Liu Chang revealed that the communication skills are "to find a teacher, don't talk about the product first, but talk about the problems they encounter in teaching."
Homework Network has made the free strategy and the functions that can help teachers prepare lessons and assign homework easily, so that the company's products can be successfully promoted on campus. At the same time, Liu Chang took advantage of the promotion as a national research team by participating in the national education project. During this year's epidemic, Liu Chang also shared educational informatization practices with local education bureau leaders and tens of thousands of teachers at the lecture hall of "Digital Education and the Future".
体中文中国大学发官网 shows that the current product covers 150,000 schools, 53 million students are used together, and has received support from 27.4 million parent users.
However, excessive electronic work has made many parents begin to disgust and boycott. On the 12345 Sunshine Convenience Website in Suzhou, a local citizen published a suggestion that "Is it possible to suspend homework together?"
The message stated that the "Implementation Plan for Comprehensive Prevention and Control of Myopia in Children and Adolescents" issued by the Ministry of Education and eight other departments requires that school homework does not rely on electronic products, and paper operations are used in principle.
Parents questioned the school’s behavior of arranging electronic homework through a homework network. It is understood that in August 2018, eight ministries and commissions including the Ministry of Education, the National Health Commission, the General Administration of Sport of China, the Ministry of Finance, the Ministry of Human Resources and Social Security, the State Administration for Market Regulation, the State Administration for Press and Publication, and the State Administration of Radio and Television jointly issued the "Implementation Plan for Comprehensive Prevention and Control of Myopia in Children and Adolescents", which clearly requires that teaching and assignments do not rely on electronic products, and the use of electronic products for teaching shall not exceed 30% of the total teaching time, and in principle, paper homework shall be used.
This suggestion resonates with many parents. Some parents said: "Our children are first-year students, so they have to hold a mobile phone to do homework, download games randomly, watch adult movies and TV series, and they can't stop, which is not good for their physical and mental health."
Another parent left a message in the comment section of the "Qiyi Primary School" APP under "Qiyiyi Education" said: "I really don't know why teachers are so naughty nowadays. If they use them (Qiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyiyi
There are also student users who say: "It not only takes time but also eyes, but the teacher insists on doing it. My best friend is because of myopia."
Myopia caused by excessive electronic homework has attracted the attention of the state and education departments. On June 30 this year, Zhejiang Province issued the "Notice on Further Enhancement of Physical Health of Primary and Secondary School Students under Normal Conditions of Epidemic Prevention and Control", requiring restrictions on the use of electronic products in primary and secondary schools and kindergartens. "Teaching in primary and secondary schools is mainly based on offline teaching, and online teaching and online homework are stopped in primary school. Primary and secondary schools are not allowed to assign homework in the form of APPs, and electronic products should also be controlled as much as possible in offline teaching."
It is worth noting that Yizhi Education Technology, which has tens of millions of student users, has also had bad records in issues involving minors. In 2018, the hidden online game of the "Yi Primary School Students" APP was exposed; in the same year, the company used minors under the age of ten as advertising spokespersons and was fined 100,000 yuan by the Shanghai Industrial and Commercial Bureau.
"Education Together" to transform into K12 online school: tutors become "selling teachers" and reputation collapsed
K12 online school has become the transformation direction of many educational tool companies and is also an important commercialization ending point. Qi Education Technology is no exception.
public information shows that "Yi Xue Online School" is an online subject tutoring platform for primary and secondary schools under Yiyi Education Technology, providing live online live interaction, and professional teaching of famous teachers from Tsinghua and Peking University and Harvard, adopting a dual-teacher education model.
China.com Technology noticed that the negative evaluation of the online school was mainly concentrated on the tutor: several parent users of "learning online schools together" reported that in live classes, the tutor spent a lot of time to promote the class, and the attitude of not buying classes would become bad.In addition to wasting class time to promote and buy classes, issues such as tutoring classes and making phone calls and chatting in free classes are also the focus of complaints.
"The school organizes classes to learn together, and then the tutor will keep calling you to register for classes in the fourth class. If you don't register for classes, you will ban you from speaking. The main teacher speaks very well, but some tutors are very irresponsible." A parent left a message in the online school comment section of the App Store.
Student parents complain about learning online school tutoring together
Under the company's high pressure to continue classes, tutors who are responsible for sales conversion work have become scapegoats for user negative reviews. China.com Technology found that on multiple third-party complaint platforms, complaints against "Yi Education Technology" are mainly tutoring teachers.
More than "Education and Technology" tutors said that they not only bear heavy transformation tasks at work, but also are exploited by the team leader, which directly leads to the high turnover rate of tutors, resulting in class turnover.
It is reported that during the summer vacation of 2020, Qixue Online School has up to 10,000 tutors at the same time, of which only about 2,000 full-time tutors, and the remaining 8,000 are all part-time. In other top K12 online schools, in order to ensure teaching results, most of the tutors hired are full-time.
A large number of part-time tutors will inevitably produce high mobility and teaching services of varying quality. The accumulation of these negative reputations has cast a shadow on the future of "Qingyi Education Technology" to transform into K12 online schools.
