Since 2018, sauce wine has entered the second round of craze. Unlike the sauce wine boom from 2008 to 2012, the mainstream prices of this sauce wine boom are concentrated in the sub-high-end price band . Among the issues related to mainstream price issues, 50% believe that the sauce liquor brand of 300 to 500 yuan has become the mainstream, while 32.56% of the respondents believe that 500 to 800 yuan is the mainstream price range of sauce liquor. When communicating with some industry insiders, the housekeeper said that in fact, the mainstream price band also represents the differentiation between brands. For example, 500~800 yuan is mainly those top brands, while brands of 300~500 yuan are mainly occupied by second- and third-tier brands, and the mainstream products in each price band have gradually formed.
At present, the price band still needs to be subdivided. Above 1,500 yuan or above is classified as ultra-high-end, and the market conditions are independently judged. 600-1,500 yuan is high-end liquor, and the price ceiling has been opened.
Moutai : volume growth is limited, and the market will still be in short supply. From the analysis of both supply and demand, Feitian's output will be difficult to increase significantly in the short term, while the high net worth population has a large base of . It is expected that the market will remain in a state of supply and demand. The price has stabilized at 2,500 yuan in 21 years, and a phased impact of 3,000 yuan may be the new normal in the medium and short term.
Wuliangye :8th generation market performed strongly, and the dividends of reform are still being released. The market recognition of Puwu is high and has entered a stage of increasing volume and price. It is expected to reach 1,000 yuan around the Mid-Autumn Festival. The dividends of reform are still being released, but the sales and reform measures of a series of wine still need to be transformed into performance.
In fact, this is a normal development trend, and it changes with the times. It is not to say that "the times create heroes"! The large-scale shipment of sauce-flavored liquor does not match the consumption of bottle openings, which will inevitably lead to bubbles. Many dealers are seriously under pressure and are eager to cash in, making it difficult to develop healthily and orderly.
And the price determines the circle, and mainstream products will change in different circles with the changes of the times. After all, the circle is like a pyramid, the smaller it is. Making the upper part too big, originally wine is going against the trend. As for the current trend, sauce-flavored liquor will be polarized. Kunsha ration wine worth 100 yuan will definitely be sold in a large scale (such as tangerine wine low-end liquor, etc.), and the sauce-flavored liquor on the top will continue to be stable and irreplaceable.
liquor marketing expert Jin Yufeng also pointed out that the biggest problem with sub-high-end liquor is free consumption. In the consumption scenarios of high-end banquets, business, and gifts, consumers will choose high-end liquors that cost more than 800 yuan.
For ordinary drinking based on personal consumption or focusing on cost-effectiveness, consumers will choose mid- and low-end liquors below 300 yuan. Therefore, the prices of these liquors have become the mainstream of consumers' first choice!
