Huang Zijiao (second from right), Yang DiHang (first from right) interacts with Yang Yang (second from left), Liu Yifei (third from left) and other crew members of the "Three Lives Three Worlds Ten Miles of Peach Blossoms". |
host Huang Zijiao performed hard. |
host Yang Di and guest Yang Yang took selfies. |
This summer, a program with "self-deprecating" and "criticism" as its biggest highlight emerged. On August 10, " blockbuster come to the top and have a total of 180 million views since its first episode of Youku was launched. In addition to allowing celebrities such as Yang Yang and Aaron Kwok to let themselves go, the concept of "Awkward Chat" that the program focuses on was also quickly praised by netizens once it was launched. A reporter from the Beijing News conducted an exclusive interview with the hosts of the program Huang Zijiao and Yang Di. Both of them believed that "abused chat" can make the guests more relaxed and natural, thereby achieving better communication and viewing results.
Positioning
The most popular blockbuster talk show
According to Yien Video Think Tank, "Big Movie Comes Up and Hi" has been among the top of the online variety list many times since it was launched. At present, the number of views of the first episodes participated by Yang Yang and Liu Yifei has exceeded 70 million. After the second episode of the program was launched on August 17, it ranked third in the online variety show viewing list that day with 14.378 million views, and was not at all inferior in the head-on competition with other leading online variety shows.
Nowadays, the competition for variety shows is increasingly emphasizing differentiation. Programs with distinctive personalized labels can often attract everyone's attention at the first time, such as the "poisonous tongue" of " Venus Show " and the "tucao conference" of "Tucao Conference". "Hi" is positioned as a "familiar chat variety show", using a self-deprecating and networked way to explore more interesting points in celebrities and film and television dramas. The so-called awkward chat is not a narrow sense of embarrassment, but an emerging voice. This voice is popular in the daily life of the post-90s and post-00s. It is mostly manifested as self-deprecating, mutual confrontation, and unconventional playing cards. If these kind-hearted "attacks" can be effectively resolved, they will be worshipped by young people and demonstrate individual wisdom. In terms of content settings, "Big Movie Comes Up" comprehensively analyzes the front and behind the scenes of film and television works, showing the audience a more vivid and interesting story behind the film and television works. Although the content is mainly about promoting new movies, "Big Movie Comes Up and Hi" can be regarded as the "most popular blockbuster talk show."
In the view of host Huang Zijiao, the advantage of "abused chat" is that "self-deprecating" can make the atmosphere on the scene lively and relax the artist. In the process of self-deprecating, the audience can see the artist's most natural state. Yang Di believes that "self-deprecating" is a very good way to open up the conversation between guests. "It is fun to reveal the shortcomings without hurting the bottom line, and everyone also finds it interesting."
content
stars breaking the character and improvising the
program, hosts Huang Zijiao, Yang Di, and Sun Xiaoxiao are all brave enough to criticize themselves. The guests who are guests in each episode, from Yang Yang, Liu Yifei, Aaron Kwok, Wang Qianyuan to Kunling , are willing to break the "personality". "The Movie Comes Up and Hi" does not have pre-built jokes, and all jokes are created in reality. In the first two episodes, whether it was the same dress between Yang Yang and Yang Di, or the scene of Aaron Kwok and Wang Qianyuan, the "hit butt" of each other, they all came from improvisational reactions.
Huang Zijiao said in an interview with reporters that compared with other program teams, the script of "Happy Movie" is very well written. "I basically follow the script 95% of it, which is a very precious state. This means that the integrated homework they did in advance is very good. The screenwriter has to go to popularize various things, including movies, actors, private life, gossip, and he has to sort it out and hand it over to the host afterwards."
Huang Zijiao has hosted various activities and variety shows such as the Golden Horse Awards. In his opinion, it is actually more difficult to host the "Movie Promotion" program of "Happy Movie" because there are too many variables in the program. "Some movies are martial arts films, some comedies, and some police and gangster films, which are different. Every time I come to record the video, I am very anxious.If it is a talent show, there will be a direction. " Cross-border Comedy King " is about sketches, and " Cross-border Singing King " is about why you sing this song. But this show has to face different topics every week. ”
dialogue host
Huang Zijiao Looking at the mood of the guests, "turn on fire"
Beijing News: How did you get involved with this show?
Huang Zijiao: I had a good relationship with the film industry. In Taiwan, I have at least fifty movie-related events every year. I like the art of movies very much, so it is a great pleasure for me to interact and chat with filmmakers. Being able to serve these filmmakers is the biggest reason why I host this show.
Beijing News: In the program, the guests need to "self-deprecating", and also consider the emotions of the guests. How to grasp this degree?
Huang Zijiao: It is just a move, and sometimes it depends on friendship, such as me and Aaron Kwok has known him for many years. I can probably know where his bottom line is. I can bravely hack him. Like Wu Zhenyu , his Mandarin is poor, he doesn't understand it very much, and he can't answer, so I control it a little and reduce the firepower to 60%. I am completely unfamiliar with Orlando. When I first met, I only played about 15% of the previous performance, and I will add it slowly. I always think that the host is a psychologist. We need to observe the mood of the guest. He is in a good mood today, so we can take the opportunity to ask for more. If you find that his expression is different, we have to grasp this size. Even if you are good friends, you have to grasp that measure.
Yang Di Use our example to set up guests
Beijing News: When you host this program, did you have special control over "black"?
Yang Di: The program cannot be hacked to us. We will use our example to set up guests, such as I said I would sleep naked when I sleep. Do you have this habit? Lower yourself first, and then talk to the guests.
Beijing News: How do you think you can make a good show of "movie promotion"?
Yang Di: First, don't make it purely. Watch my movie, how is our movie? It introduces some movie details, which is a very ancient practice. We should try to make it more fun and interesting, and make some leaks and other things to attract everyone's attention. For example, when recording the episode "Three Lives Three Worlds Ten Miles of Peach Blossoms", Yang Yang and the others came. One of the details was provided by me. I said that I once wore the same shirt, and there was a shirt that I was exactly the same as Yang Yang. I have never worn it again since because I was too ugly. Find some such (interesting) points to help promote the movie.
editor/Chief Reporter of the Beijing News Liu Wei
For more detailed news, please visit the Beijing News Network www.bjnews.com.cn
