Starbucks’ Halloween and Christmas special drinks every year have a festive ritual sense. Last Halloween, Starbucks' holiday special drink was "Zombie Frappuccino ": a drink mixed with pink "brain" cream, red "blood" syrup and green smoothies, which tasted caramel apple-like; last week, Starbucks released this year's Halloween special drink "Witch Frappuccino", which added some health elements to maintain the Halloween thriller theme - the recent popular healthy food chia seeds.
This purple "Witch Frappuccino" is known as the smoothie in "Toad Tone" (actually tastes orange cream), and it also has a chia seed mixture that may cause intensive phobia to discomfort and disguise as particles on bat wings. The cream on the top is the texture of lizard skin. Limited time sale from the 25th to the 31st.
Compared with Starbucks' past Frappuccino, this drink that claims to allow consumers to eat Halloween candy flavors, because it adds a lot of chia seeds that are said to be able to supplement dietary fiber and increase satiety, which seems less sinful.
Previously, Starbucks' flagship product Frappuccino was facing poor sales. Financial report data shows that its mixed coffee, iced drinks, syrup and milk sales fell 3% year-on-year this year. The biggest reason is that consumers are increasingly paying attention to sugar intake and healthy beverage trends, and Frappuccinos are usually high-sugar and high-calorie foods.
In September this year, Starbucks began testing Frappuccinos with an average reduction of 25% in 600 stores in , California, , Missouri, and other places in the United States. The calories of "Witch Frappuccino" are 390 calories, and the sugar content of 53g is also lower than the sugar content of the regular Frappuccino 67g (16oz medium cup).
In fact, reducing sugar in beverages and food has become an action that many food companies are taking today. Last year, Nestle announced a 7% reduction in the sugar content of Kit Kat in the United States, and the newly launched MilkyBar chocolate this year also reduced sugar by 30%. The US sweets market is declining. Not long ago, the New York Health Agency announced the establishment of the National Salt and Sugar Reduction Alliance, committed to reducing the sugar content of packaged foods by 20% to 40% by 2025, especially beverages - 40% sugar reduction is a healthy choice.
Of course, for those healthy people who strictly control recipes, this chia seed-added frappuccino from Starbucks is still not a healthy choice—it still contains a lot of sugar, and holiday specials usually add more high-calorie ingredients than usual to achieve the taste—such as syrup, cream, cookies and so on. If sugar reduction is fully implemented, most consumers may not be able to accept it quickly.
"It is good to have super food chia seeds, but it does not mean that this holiday special drink can become a regular drink that you consume every day." nutritionist Beth Warren told Yahoo News.
