At the end of the last century, a Hong Kong movie "Love in Lan Kwai Fong" became popular in the mainland. And in many Hong Kong films, Lan Kwai Fong can be seen. In the eyes of the outside world, Lan Kwai Fong is synonymous with parties.
htmlOn February 28, Hong Kong Lan Kwai Fong Group signed a contract with the Xi'an Municipal Government and officially settled in the Xi'an High-tech Zone Silk Road International Financial Center. This is the fifth project of Lan Kwai Fong Group in the mainland, after Chengdu, Haikou, Wuxi and Shanghai, and is also the largest.
©Hong Kong Victoria Harbor | Source Network
brings to Xi'an?
According to official media reports, on February 28, Xi'an Hi-Tech Zone and Lan Kwai Fong Group held a cooperation signing ceremony at Shaanxi Hotel . Xi'an Mayor Li Mingyuan, High-tech Zone "heldor" Zhong Hongjiang, and Lan Kwai Fong Group CEO Sheng Kai both attended the ceremony.
According to the signing intention, Xi'an Hi-tech Zone will cooperate with Lan Kwai Fong Group to build a commercial project integrating leisure, entertainment, catering, shopping and culture in the core area of Xi'an Silk Road International Financial Center located in the Central Innovation Zone.
Lan Kwai Fong is an L-shaped uphill trail located in the Central District of Hong Kong. It is a mid-to-high-end consumer area that gathers bars and restaurants in large and small. It is very popular among the younger generation, foreigners and tourists. It is one of the characteristic tourist attractions in Hong Kong. Lan Kwai Fong Group has become a diversified and dynamic group company with business in Hong Kong and other major cities in Asia. Core business mergers, acquisitions, development and management of residential and commercial real estate. At the same time, it also engages in high-end restaurants and bars, financial investment, film production and distribution, community service, and beverage manufacturing.
©Lan Kwai Fong, Hong Kong | Source Network
In 2011, Lan Kwai Fong entered the mainland and its first flagship project was settled in Chengdu, and then it was deployed in Haikou, Wuxi and Shanghai.
Chengdu Lan Kwai Fong covers an area of about 18.7 mu, making it the first project of Lan Kwai Fong in the mainland. The site is located at the center of the commercial area, with 19 2-3-story buildings built along the river, and many restaurants, bars and retail shops are opened, which are a large-scale "replica" of Lan Kwai Fong, Hong Kong.
Haikou Lan Kwai Fong is jointly created by Lan Kwai Fong Group and the world's top golf club Mission Hills . It has a total investment of RMB 2 billion and a total area of 240,000 square meters, including Fashion Avenue, Lan Kwai Fong Entertainment District, Oriental Hui and Shimin Lake.
Wuxi Langkyu Fong has a total area of 168,000 square meters. It is a complex combining leisure, fashion retail, and world-class catering and entertainment. It opened in 2016.
Lan Kwai Fong's "Shanghai Dream Center" covers an area of about 228 acres. It is jointly created by Hong Kong Lan Kwai Fong Group and American Dream Factory Animation, together with the strategic partner China Development Bank's wholly-owned subsidiary China Development Bank, and is one of the largest cultural projects in China's investment scale, forming a comprehensive world-class landmark in international performing arts, high-end catering, fashion retail and creative media.
According to public information, the total investment of the Xi'an Lan Kwai Fong project is as high as 10 billion yuan, covering an area of about 900 mu, with an area equivalent to 48 Chengdu Lan Kwai Fong and 4 Shanghai Dream Centers, creating the "most investment" in the mainland.
©High-tech Zone signed a contract with Lan Kwai Fong Group | Photo source:High-tech Zone
Why is it the Central Innovation Zone
In fact, Lan Kwai Fong has been inspecting Xi'an for a long time.
In early May 2018, Zhang Junqi, chief operating officer of Hong Kong Lan Kwai Fong Group, and his delegation visited Xi'an Xi'an Xi'an Ecological Zone to report and hold a discussion on the comprehensive project planning plan of Xi'an Lan Kwai Fong. The report at the time said that the project was signed at the signing ceremony of the key projects in Xi'an City at the Third Silk Expo that year.
In any case, Lan Kwai Fong has officially settled in Xi'an and has created the best in the mainland. This is the most celebrated thing.
Why did Lan Kwai Fong finally choose to put the project in the Central Innovation Zone of the High-tech Zone? We may be able to find the answer from some previous information.
A few years ago, "Father of Lan Kwai Fong" Sheng Zhiwen said this in an interview with the media: "China is like a world. These cities have their own different atmospheres and cultures. Each city has its own unique place. When Lan Kwai Fong is developing and creating a project, it hopes to integrate local cultural characteristics so that our project will be more successful. We hope to create a unique project for each Lan Kwai Fong project, and each project caters to the pursuit of local people."
In October 2018, Zhong Hongjiang, the "helder" of the Hi-Tech Zone, held a discussion with He Shuxian, the public relations director of Lan Kwai Fong Public Relations Company, and hired him as an investment consultant for Xi'an Hi-Tech Zone. At that time, Zhong said that the High-tech Zone focused on building a "central innovation zone" to make it the urban living room of Xi'an. He hoped that He Shuxian would give full play to his talents and advantages, contribute ideas and suggestions for the enrichment and prosperity of the central innovation zone's business formats, and introduce more resources.
At this signing ceremony, Lan Kwai Fong CEO Sheng Kai said: Xi'an has a profound historical heritage, rich cultural and tourism resources, in place policy guarantees, huge consumption potential, good development prospects, and full of confidence in investing and starting businesses in Xi'an. The company will make careful plans and strive to complete and put into use as soon as possible, and contribute to Xi'an's high-quality development and the diversified consumption needs of citizens.
According to the official statement of the High-tech Zone, the cooperation signing aims to promote extensive cooperation between Xi'an Hi-tech Zone and Lan Kwai Fong Group in the fields of commercial real estate, hotel tourism, media culture, special catering, high-tech technology, investment business, etc. It will accelerate the internationalization and modernization of the core area of the Xi'an Silk Road International Financial Center, help Xi'an build an international metropolis with historical and cultural characteristics, and create a new model of fashion and quality life in Xi'an.
©Silk Road International Financial Center Core Area Land Control Planning
©Silk Road International Financial Center Core Area Land Planning
©Silk Road International Financial Center Core Area Land Planning
The future Xi'an city living room
There is no doubt that the high-tech zone can best represent the modern and international Xi'an. Over the years, major economic indicators have maintained a rapid growth of more than 30% for a long time, creating many firsts in Xi'an, first in Shaanxi, and first in the country.
In 2018, Xi'an Hi-tech Zone launched a three-year action plan for "Three Entrepreneurships". By 2020, it will be built into a pioneer area for a world-class science and technology park and the first-class district in the Greater Xi'an metropolitan area. In June of that year, the development plan for the core area of Xi'an Silk Road International Financial Center was officially released.
According to the plan, Xi'an urban living room "Central Innovation Zone" will be built in the area of 15 square kilometers from Weidou Road in the north, Xinglong 1st Road in the south, Xifeng Road in the east, and Jingshen 38th Road in the west, including urban living room groups, science and technology life groups, financial exhibition groups and residential groups.
According to the detailed plan for land use control of the core area released by the official website of Xi'an Municipal Government, the total planned area is 239 hectares, of which 8.22 hectares of residential land, accounting for 3.44% of the total land area; 11.88 hectares of public management and public service facilities, accounting for 4.97% of the total land area; 112.37 hectares of commercial service facilities, accounting for 47.02% of the total land area; 62.27 hectares of road and traffic facilities, accounting for 26.05% of the total land area; 0.51 hectares of supply facilities, accounting for 0.21% of the total land area; 43.75 hectares of green space and square land, accounting for 18.31% of the total land area.
Last year, the core area that was first launched was planned to build a cluster of super high-rise landmark buildings in the western region - The Pupil of the Future, which includes 450 acres of wetland gardens, a 666-meter super high-rise building, a 520-meter super high-rise building, a 369-meter super high-rise building, dozens of 200-meter-to-300-meter super high-rise building, and supporting large theaters, concert halls, art galleries, and aerial landscape trails, which will become the most beautiful skyline in Xi'an.
©Silk Road International Financial Center core area land planning rendering | Source Network
December 7, at the centralized signing ceremony, 20 projects including Jinmao Group Silk Road Financial Center, Maike CID Super High-level, UNESCO Women and Children Education Center, China Construction Silk Road Center, Greenland Super High-level, Greentown Group series projects, Central South Enterprise Headquarters, Changan Youth City, China Railway Third Bureau Silk Road Center Headquarters, Zhejiang University Alumni Silk Road Silk Valley Western Enterprise Headquarters, with a total investment of 143.6 billion yuan.
On January 28 this year, the Greenland Silk Road Global Trade Port with a total investment of 23.75 billion yuan started construction. A few days ago, the Hi-Tech Zone held a discussion with the China Financial Museum Group and planned to build a Silk Road Financial Museum in the core area of the Silk Road International Financial Center to create a business card for Xi'an finance.
©High-tech Zone | Source @Yuyu
Spring River water warm duck prophet. There is no doubt that the core area of the Silk Road International Financial Center has become the most popular investment hotspot in Greater Xi'an, and will eventually become the world-renowned "urban living room" and "global landmark".
"Building the Silk Road International Financial Center is a must-answer question for Great Xi'an to catch up and surpass, a must-answer question for building a national central city, and a must-answer question for building an international metropolis." Obviously, the answers handed over by the High-tech Zone are worthy of being the first-class district in the Great Xi'an metropolitan area.
