"I repair cultural relics in the Forbidden City", "National Treasure", "If National Treasures Can Talk"... In the past two years, cultural programs have been one after another, which not only made young people realize the charm of traditional culture, but also made serious cultural relics come alive. Even the Forbidden City, which has been nearly 600 years old, has become a "Internet celebrity".
Recently, another variety show about the Forbidden City has been launched - " is new·Forbidden City ". Two episodes were broadcast, with Douban score of 8.3, and 41.6% of people gave five-star praise.
is different from previous cultural programs. This is the first TV program produced by the Forbidden City. The director of the Forbidden City Shan Jixiang serves as the producer, and Zhu Yong, director of the Film and Television Research Institute of the Forbidden City Research Institute, serves as the chief screenwriter. Zhu Yong said that in a sense, the Forbidden City propaganda has entered a new stage, and it is more comprehensively open to the public and communicate with the public.
In the program, Deng Lun and Zhou Yiwei serve as developers of the Forbidden City’s cultural innovation products. Other stars will be added in each episode, and they will take the audience to discover the unknown side of the Forbidden City, thereby getting inspiration and designing unique cultural and creative products.
In the first episode of the program, the crew came to Ningshou Palace Garden , which has not yet been opened to the public, and visited Fuwangge caisson and Juanqinzhai . The bamboo spring carvings, bamboo silk inlays, cloisonné enamel , and Tongjing painting not only made the guests shout "very exaggerated", but also made many people "open their eyes".
Some netizens said that through the busy house, I saw a more vivid Qianlong. "On the one hand, I wanted to find a quiet place in the secular world, and on the other hand, I had a heavy responsibility on my shoulders. The rise and fall of an empire is in his hands. This is his mission that he was born with."
. In addition to the program, the cultural and creative products in "News from the Forbidden City" have also been popular among netizens. The creative product of the second episode of the program, "Crane Pattern Pajamas", has received more than 2 million yuan in crowdfunding. Some netizens joked that the pajamas look very textured and feel that they can "accept the throne" by wearing them.
allows young people to like cultural relics and pass on the heavy cultural treasure with a history of nearly 600 years through new and lively and fashionable methods. This is exactly the original intention of the program.
Zhu Yong revealed that during the production process, Palace Museum made a lot of efforts. It can be said that it was the entire Forbidden City mobilization. President Shan Jixiang gave a lot of support and affirmation, and even put forward suggestions such as "can take pictures of the cats in the Forbidden City".
At the same time, Beijing TV also attaches great importance to this program. Cheng Jun, deputy director of the program center, once revealed that the director personally reviews the films for each episode of "News on the Forbidden City".
Although lively, "News from the Forbidden City" is still rigorous. Out of love and awe for the Forbidden City, the program team has tested them one by one from their conjectures about history to costumes and propaganda.
Since the producer and program team attach great importance to and respect the protection of cultural relics, "News from the Forbidden City" can only ensure that the most beautiful pictures can be shot under limited conditions. Sometimes a large scene may require up to two months of communication and preparation. Mao Jia, chief content officer of Huachuan Culture and CEO of Chuntian Film and Television, said, "Because we are not shooting in Hengdian, but on the land of the Forbidden City, we must respect history and hope that the audience can receive rich historical elements while watching the program and vividly convey knowledge invisibly." How much does
respect history? During the show, the Qianlong costume worn by Zhou Yiwei underwent a careful investigation. The initial costume design drawings were restored based on the portraits in "Qianlong Imperial Collection", but at that time the crew felt that the costume was a bit plain, so they embellished them according to the style in "Qianlong Imperial Horse Picture", and finally combined the elements of Qianlong's clothing.
In many Qing palace dramas, concubines always wear long finger condoms. When "News on the Forbidden City" was produced, the program team found through research on historical materials that finger tampons were not very popular during the Qianlong period and did not become popular until the late Qing Dynasty. Therefore, the concubines in the program not only did not wear finger tampons, but also dressed very elegantly.
Some time ago, Shan Jixiang, director of the Palace Museum, said that in the past, he thought that the fewer things to be displayed and the smaller the open area, the safer it is. But today we know that everyone has the right and obligation to protect cultural relics, so we must expand and open more.
To this end, the Forbidden City has increased its website construction, held online exhibitions, developed APPs, and established a digital Forbidden City community. Combining TV programs and cultural and creative development is undoubtedly a new attempt.
Original title: The Forbidden City first produced cultural programs. Netizens can't help but buy and buy
Source: China News Network
Author: Yuan Xiuyue
Statement: The pictures in this article are from "Oriental IC"
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