During the National Day, Yutang Sports will provide readers with an outline of international and professional sports business and sports marketing content through previous interviews with international organizations, international enterprises and domestic enterprises, and in five aspects: some successful cases in the field of sports marketing and professional data reports. Today, we bring you the relevant content of Yu Tang’s exclusive interview with international organizations.
△ Yutang Sports exclusive interview with World Taiwan Federation Chairman Ferguson (right) and World Snooker Commercial Director Pierce (left)
April 3, the 2016 Snooker China Open came to an end, Trump swept Walton 10:4, winning the championship again. During this period, Yutang Sports exclusively interviewed Jason Ferguson, chairman of the World Taiwan Federation (WPBSA) and Miles Pierce, commercial director of World Snooker.
World Taiwan Federation full name "World Professional Billiards and Snooker Federation", established in Bristol, England in 1968. It is the official management body of professional snooker and British billiards, dedicated to promoting billiards around the world.
As senior management of the World Taiwan Federation, Ferguson and Pierce shared their unique insights with Yu Tang on the global development strategy of the snooker movement.
formulates a five-year plan
Ferguson told Yu Tang that as early as five years ago, the World Taiwan Federation had already begun to implement the five-year plan strategy. The changes this plan brings are incredible. In 2010, there were only 8 events in the World Snooker Tour, with a total prize of £3.5 million. Now, the prize amount has risen to £8 million, with nearly 30 events.
△ 2016 China Open - Trump (Photo source: Xinhuanet)
"We will continue to increase the prize amount, from 3.5 million pounds to 10 million pounds planned for the next season, our prize amount has quadrupled. This is very amazing for Snooker," said Pierce.
World Taiwan Federation implements a five-year plan with the goal of promoting the snooker project globally. In the UK, snooker is a sport with a long history. In Asia, in addition to its development in China, World Snooker has a development history in Thailand for several years. At present, snooker has appeared in Europe and Australia. Next, the World Taiwan Federation also plans to expand to more countries and regions to develop more new events. For example, India is a market to focus on in the future.
"The implementation of the globalization strategy can bring us a truly international audience. With this opportunity, we can also better realize our business value." Ferguson said.
embraces the Internet era
In today's information age, the Internet is gradually spreading all over the world. In the past few years, the World Taiwan Federation has been using the Internet to enhance its influence. From the perspective of social media, the World Taiwan Federation not only focuses on promoting the snooker sports itself, but also focuses on promoting major events such as the China Open, the Shanghai Masters , and the Snooker International Championship .
Three years ago, World Snooker had not started implementing its social media strategy. Three years later, they have created a huge fan base on Facebook, YouTube, and Instagram. In China, the Taiwan Federation faces completely different challenges. Therefore, they have found a partner in China to help them seek development on platforms such as Weibo, WeChat, Youku and other platforms.
△ World Snooker WeChat public account screenshot
"Some of the content we publish on Chinese social media is the same as in the UK. However, for the Chinese market, we have also produced exclusive content." Pierce said.
In addition, they are also actively looking for Internet copyright partners to move snooker events to online platforms so that young people can see snooker events through their mobile phones, tablets and laptops. So far, the World Taiwan Federation has accumulated a certain audience on LeTV TV and Alibaba TV.
"We want everyone to know that we have made long-term plans instead of just thinking about selling copyright to make money.We not only broadcast events live on the Internet, but also implement the integration strategy of content cooperation. "Pearce said to Yu Tang.
builds a snooker new city
World Taiwan Federation has been working hard to build more snooker new cities like Sheffield . It can be said that Sheffield is synonymous with snooker and is the world's first snooker city. As early as 2006, the Sheffield Sports Academy in the UK established the World Snooker Academy. In Sheffield, every school will set up snooker tables; children are familiar with the rules of snooker competitions; more and more practitioners Members enter this market to drive the development of the local snooker economy.
Therefore, the World Taiwan Federation plans to open Snooker College all over the world. In 2013, the World Taiwan Federation joined hands with the China Taiwan Federation to establish CBSA World Snooker College , dedicated to the training of high-water platform players. At present, on a global scale, there are only 2 colleges authorized by WPBSA, and CBSA World Snooker College is one of them.
△ In 2013, Ferguson (second from left) attended the launch ceremony of CBSA World Snooker College
Ferguson believes that Snooker College represents the future of Snooker Sports. Through close cooperation with local institutions, Snooker College will cultivate high-level athletes, coaches and referees to promote the development of local snooker sports.
It is worth mentioning that in snooker promotion, the World Taiwan Federation not only pays attention to big cities, but also second- and third-tier cities. For example, in 2015, the Snooker International Championship settled in Daqing, which achieved great success. In second- and third-tier cities, there are relatively few sports events, but people's demand for watching games is getting higher and higher. Therefore, promoting snooker to second- and third-tier cities, even townships will bring more opportunities for the global development of this sport.
△ In 2015, during the Daqing Snooker International Championships, England player Bingham signed fans at the red carpet ceremony
. "This is a successful business model and has also been proven in practice. We are also very happy to enter the current stage of development," Ferguson said. "So, snooker should not become a once-annual trip...what we want to build is a ‘New City of Hermes’. "(Note: Hermes, the patron saint of various competitive competitions in ancient Greece.)
Snooker's "Biography of Olympics"
World Taiwan Federation has been working tirelessly to make snooker a formal Olympic event. Now, World Taiwan Federation has become a member of the World Billiards League (WCBS). The World Banking League is a world single sports organization, mainly committed to turning American billiards (Pool), French billiards (Carom) and Snooker into Olympic and Paralympic events.
"This is an exciting plan and a long-term plan. It is impossible for us to get what we want overnight. "Ferguson not only expressed his optimism about "Olympic bid", but also showed enough patience.
Ferguson told Yu Tang that now, snooker has become the official event of World Games . The World Games is the second most famous sports event in the world after the Olympics. The 2017 World Games will be held in Poland, and we will see snooker. Now, in order to send snooker into the 2024 Olympics, the World Taiwan Federation is ready to go.
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