NetEase Technology Text/Koke
The hour hand has reached 12 o'clock, and the Panda Tv server is officially closed.
From then on, there will be no pandas in the world.
"Thank you for three years, and you have brought me countless things soon, see you again!"
"Farewell to Panda TV, which has been taking care of me for two years, the road ahead is still far away, I wish everything good."
"Seeing one live broadcast room is turned off and then completely disappears, and I still feel like a hero is over. It's all the time after the capital is over."
In the last countdown, countless users were watching their nostalgia and reluctance to Panda live broadcast in their live broadcast rooms where they like anchors. Even PDD, who was about to have a fight with Panda TV, returned in the early morning and said goodbye to fans, "I hope you will get better and better. See you next stop."
was born with a halo, with the blessing of Wang Sicong, and did not make a great progress all the way, but was plagued by negative things. Panda TV finally fell down with "bang" vigorously. Panda Live with halo
, which is added with a halo,
"I won't pursue hot spots, because many hot spots are the first to create or discover, such as live broadcast." So, Panda Live with Wang Sicong's hope was born in September 2015.
On September 6, a panda with headphones lying on the word "PANDA" with a panda wearing headphones was exposed. Then Wang Sicong posted a message on his Moments: "PandaTV is currently receiving financing, and investment tycoon can make an appointment with us at any time!"
From the identity of Panda Live, Wang Sicong's attention can also be seen. "It can be said that I am the chief product manager of Panda TV and the first anchor of Panda TV."
has no shortage of traffic and no shortage of money and became synonymous with Panda at that time, but Panda Live has not disappointed everyone's expectations and its development momentum is fierce. Wang Sicong was in charge of the first public beta, but it also went down due to the excessive influx of people. For this reason, he apologized to the audience for giving away 66 iPhone 6s and also attracted a wave of attention. Four days later, Panda TV live broadcast users exceeded 500,000.
At this time, Wang Sicong also invited stars such as Angelababy, Chen He, and Lin Gengxin to help. At the same time, SKY Li Xiaofeng, Hearthstone Prisoner, PDD, Ruofeng and others were also invited to settle in. Korean female anchor Yoon So-wan was also signed by her 20 million yuan, and the limelight was unparalleled.
This brings a lot of pressure to seniors such as Huya, Douyu , Battle Flag and Dragon Ball.
5 months later, Panda Live won 650 million yuan in Series A financing with a valuation of 2.4 billion yuan. Then, the 1 billion yuan Series B financing was completed.
At this time, Panda Live stood firmly in the first team of the live broadcast platform and put forward the slogan of "three struggles two". Panda Live also told the media that it will continue to maintain its dominant position in the fields of games and e-sports, and expand a variety of pan-entertainment live content such as entertainment, variety shows, outdoors, and sports.
Wang Sicong's title has also been transformed from the "discipline inspection committee in the entertainment industry" to the "post-80s entrepreneurial representative".
The death of Panda Live
The stall is getting bigger and bigger, but overly relying on Wang Sicong's personal PR and extravagant style of buying and buying, Panda Live relaxes the development and management of its own enterprise. Therefore, when Wang Sicong's focus later on shifting from Panda Live, traffic declined, internal anchors were almost out of reach, and problems such as insufficient management capabilities began to surface.
So when Douyu and Huya both received Tencent’s exclusive investment of hundreds of millions of dollars in March 2018, Panda TV’s advantage is no longer there.
In mid-2018, PDD was discontinued on Panda Live, and well-known anchors such as Sky Li Xiaofeng and Ruofeng were poached by other platforms one after another. Public information from
shows that by December 2018, the average DAU of Douyu Huya increased from 6 million and 4 million to 7 million, and Panda's DAU shrunk from 2.72 million to 2.3 million.
According to Tianyan Check information, Shanghai Panda Interactive Entertainment Culture Co., Ltd. has 100 legal lawsuits, and lawsuits suing Panda Live in their personal name have occurred in a concentrated manner. This also accelerated the breakdown of Panda Live's capital chain.
Panda Live COO Zhang Juyuan mentioned in the open letter, "After the final financing news in May 2017, we have not had any external funds injected for 22 months. The management has been trying continuously in the past two years and has made great efforts to find at least 5 potential investors and multiple solutions. Unfortunately, the fund gap was not resolved in the end."
is as mentioned in the letter: Maybe we have caught up with the worst era, but we have also set sail in the best era. The Internet also has memories. I believe everyone and I wish you all to ride the wind and waves in the days to come. See you in the world.
ps: Looking through Wang Sicong's Weibo, the last promotion of Panda Live was in July 2016.
Panda Live: Goodbye!
The following is Chen Juyuan's notice:
Dear colleagues:
After calling out for a long time in the entire Internet field, Panda Live was forced to choose such an end. Many people may not understand that at the moment of making the decision to dismiss employees, Panda still has millions of daily active users every day and tens of millions of monthly turnover, and is still a recognized size. Choosing to end is not a denial of employees and the team, but a helpless but most rational choice under the general trend.
After the final financing news in May 2017, we did not have any external funds injected for 22 months. The management has been trying hard in the past two years and has made great efforts to find at least 5 potential investors and a variety of solutions. Unfortunately, the funding gap was not resolved in the end.
As a live broadcast platform, Panda's operations require high bandwidth and high wages from many anchors. The entire industry is moving forward on the road to profitability. When we continue to shrink in order to achieve balance of income and expenditure, new financing is still not in place. With the current investment environment and the deterioration of vertical fields, Panda's space is constantly shrinking. When persistence has become a consumption to some extent, we cannot apologize for all efforts.
We have an excellent team, talented anchors, and many partners who still accompany us forward. I believe that our team and our partners will have better space to show themselves in the next time. This period of time will always record everyone's efforts.
Maybe we have caught up with the worst times, but we have also set sail in the best times. The Internet also has memories. I believe everyone and I wish you all to ride the wind and waves in the days to come. See you in the world.
