Nowadays, the function of museums is no longer to traditionally build, preserve and display cultural relics in single place, and more and more cultural relics are entering people's lives in new forms. These interesting cultural and creative derivatives are not only beautiful and interesting, but also become a new way for young people to understand traditional culture.
The museum is a boring place in the memory of many people. In 2015, Palace Museum and the movie "New Steps of the Scarlet Heart" jointly launched the Kangxi series of cultural and creative products for Yongzheng's handling motto "Avoid urgent and use forbearance" series of cultural and creative products, and the public's eyes began to pay attention to the museum's cultural and creative products.
Forbidden City Gate Nail Pack Series
Driven by cultural and creative products, more and more young people like to go to museums to experience the charm of traditional culture. As early as 1871, the United States established the Metropolitan Museum Store in order to inspire the public to actively recognize, understand and appreciate artworks. Today, the Metropolitan Museum of China stores has become an independent industry with 16 stores around the world.
Museum cultural and creative products are sold out?
Since the British Museum Exhibition of Hundred Objects: Condensed World History, held on Shanghai Museum on June 29, many citizens have lined up to watch the exhibition every day without fear of the scorching heat. It is reported that the Shanghai Museum's daily maximum number of tourists is 8,000. However, in order to give tourists a better exhibition experience, the museum only has about 3,000 people per day to enjoy the style of the "Hundred Things Exhibition".
Black cat "Baste" and black dog "Anubis"
D chocolate doll of the 160 cultural and creative products launched this time, more than 50 were independently developed by the Shanghai Museum. The rest of the products come from Metropolitan Museum of the United States, British Museum, and Berlin Museum, , and German Museum, . Since the opening of the exhibition, the total sales of the above cultural and creative products have exceeded 3 million yuan, setting a new record for the sales of cultural and creative products related to the special exhibition in the Shanghai Museum. Many cultural and creative products have been out of stock and are currently in the process of replenishment.
-piece set of ancient Egyptian elements The "cute" series of cultural and creative
In order to shorten the distance between them and the people, domestic museums have put a lot of effort into the development of cultural and creative products. designers created the "high-end" cultural relics and even emperors of all dynasties with a "cute" feeling, and once it was launched, it was loved by many young people.
2013, the Palace Museum's Chaozhu headphones, emperor folding fans and other cultural and creative products created considerable sales results. On this basis, the relevant R&D team successively launched products with cultural elements of the Forbidden City, such as Shangfang Sword Neutral Pen, "Wearing a Flower Feather" official hat and sunscreen umbrella, and bookmarks of Emperor and Empress of the Ming and Qing Dynasties, which have received unanimous praise from the public. At present, the number of followers on the Forbidden City Taobao has reached 1.174 million, and the store’s slogan is: “Gifts from the Forbidden City”. The main selling is cultural and creative products for young people.
"I know" tape launched by Taipei Palace Museum , the words on it are a copy of the authentic works of Emperor Kangxi. A few months after its launch, it generated NT$26.6 million for the Taipei Forbidden City.
Behind the success of the cultural and creative products of the Taipei Palace Museum today, it has gone through several twists and turns, and it took more than 50 years. Now, the Forbidden City in Taipei has cooperated with many well-known manufacturers to launch a series of best-selling products such as "Cuiyu Cabbage Umbrella", "Iceberg One Foot" socks, "Fuchun Mountain Residence" teacoons, and "The Third Prince of Electronic Music".
Ming Taizu Zhu Yuanzhang and Ma Queen Wine Bottle Stop
"Slim Gold Body" Western Tableware created by Song Huizong
Museums across the country also have some novel souvenirs: Sichuan Sanxingdui Museum launched Sanxingdui bronze mask biscuits of various flavors; Jinsha Museum launched Sun God Bird necklace; Nanjing Imperial Examination Museum launched salt water duck paperclip; Suzhou Museum Tang Yin series, Shen Zhou series, Wen Zhengming series and other products are also very popular.
Foreign museum cultural and creative products
British museums have a large number, and the update speed of cultural and creative products is changing with each passing day. However, British museums still take a rigorous and cautious attitude towards cultural relics and artworks, and focus on the accurate extraction of iconic cultural elements.
In 2015, the British Museum's art derivatives operating income averaged US$200 million per year. Such excellent results are entirely due to the museum's mature development model and its continuous update of unique creativity.
In major well-known museums in the United States, the concept of cultural and creative can be seen everywhere in . New York Museum of Modern Art (MoMA) has opened three self-operated art stores, MoMA Store, inside and outside its museum. Its main slogan is "Affordable Art", which greatly meets the needs of many customers who love art but are short of money.
Metropolitan Museum of Art Store As the largest art store in the United States, most of its products are carefully designed by museum artists, historians and designers on the basis of retaining artistic elements.
Today, museums will make the cultural and creative industry vivid by combining physical stores and online platforms. Museums are no longer the "high" place in people's hearts, they are integrating into people's lives with an approachable attitude.
Wonderful review:
He is the American version of Van Gogh, and he ushered in the golden age after his death. The true idealist never cares about fame and fortune!
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[edit, text/Chen Weiran]
