From 11:30 am to 18:30 am on March 15, Tang Derong, deputy secretary of the Jiangyong County Party Committee and county magistrate of Yongzhou City, Hunan Province, transformed into a "carrying goods" anchor and appeared in the live broadcast room of the "Mango Poverty Alleviation Cloud Supermarket". He recommended Jiangyong local specialty agricultural products to friends across the country with local young people returning home and poverty alleviation cadres. In front of the screen, the county magistrate's live broadcast style, the introduction of "full of voice and emotion" by returning young people, the explanation of "authentic local accent" by poverty alleviation cadres, and the wonderful interactions of fans. The live broadcast scene is as lively as the Harvest Festival.
Consumers only need to use
Happy Shopping channel, Hunan IPTV,
WeChat Shopping Mini Program, Happy Youpin Mini Program,
Mango Life Public Account to watch the live broadcast of "Mango Poverty Alleviation Cloud Supermarket".
can order Jiangyong's special agricultural products with one click,
helps poverty alleviation.
(scan the QR code to watch the live broadcast)
Youth returning home watch over each other and help each other New Farmer Aspirations to be magnificent Jiangyong
"We Jiangyong have a lot of good things, including Wogan , taro, orange, fragrant ginger... Let's talk about this Wogan, our alpine environment, selenium-rich soil planting, all use farm fertilizer, not saccharin , very sweet, with a heavy aftertaste, babies, this is Wogan, it is delicious..."
At 12 am on March 15, a young man from returning home from Mahe Village, Industrial Park Community, Xiaopu Town, Jiangyong County, Hunan Province, , Jiangyong County, Hunan Province, recommended Wogan in his hometown to audiences across the country in the live broadcast room of the "Mango Poverty Alleviation Cloud Supermarket". This is Jiang Xiuwang's first mobile live broadcast. Facing the "fans" on the screen, Jiang Xiuwang was still a little shy, but when introducing the agricultural products in his hometown, he was still full of enthusiasm.
Jiang Xiuwang is a real Jiang Yongren. He was working in Guangzhou 4 years ago. In order to handle family affairs, he returned to Hunan from Guangzhou in 2016. At that time, Jiang Xiuwang returned to his hometown to survive better, and began to open a store to do business online. This incident spread in the village. Many elderly people came to him, hoping that he could help.
"Many old people found me because they only know how to plant and don't sell, so they begged me to help them..." At this point, Jiang Xiuwang shed tears. In order to help the villagers and to promote the good specialties in their hometown to more places and find more sales channels, Jiang Xiuwang decided to go to Changsha alone to try his luck, but the result was not satisfactory. "I have been there for seven or eight days. I especially remember that when I went there on the first day, it was raining and it was very cold. I still couldn't find a place to live everywhere... Alas, I can't think about it..." When he said this, Jiang Xiuwang choked up several times.
In recent years, as long as there is a chance, Jiang Xiuwang will run to Changsha, hoping that one day, he will have the opportunity to find new sales channels. On March 12, the "Mango Poverty Alleviation Cloud Supermarket" mini program live broadcast platform, jointly guided and supported by the Propaganda Department of Hunan Provincial Party Committee, the Provincial Department of Commerce, and the Provincial Poverty Alleviation Office, was launched. Upon learning that the platform could do live broadcast sales, Jiang Xiuwang immediately applied for entry and opened his own farm shop. Through the "Mango Poverty Alleviation Cloud Supermarket" platform, Jiang Xiuwang hoped to bring Jiangyong local specialty agricultural products to the whole country to solve the problem of local agricultural product sales.
At present, using the "Mango Poverty Alleviation Cloud Supermarket" platform to promote their own farm products has become a "new farm work" for farmers in Jiangyong. For example, Liu Yunfeng, a "e-commerce expert" born in the 1990s, and cadres of the Mati Village Poverty Alleviation Team have opened their own specialty shops on the platform.
Targeted poverty alleviation efforts are made to allow small farmers to connect to the large market
The feeling of close-up, intuitive and immersiveness, coupled with the freshness brought to netizens by various rural life scenes, farmers' "live streaming and selling goods" is a real-time and interactive means of communication. It is not only the fastest and most effective way to broaden the sales channels of agricultural products at present, but also one of the important means to help the poverty alleviation cause.
On March 12, the first day of the launch of the "Mango Poverty Alleviation Cloud Supermarket", more than 600 farmers in entered the store to open , and attracted a lot of fans' attention. The number of visits to 7-hour live broadcast exceeded 100,000 , Hunan Satellite TV ace host He Jiong , Li Weijia , Xie Na, Du Haitao , Wu Xin , Shen Mengchen , Liu Ye , Jin Mengjia , Liang Tian , etc. all helped online. sold a total of 6,278 special agricultural products, and sales exceeded 500,000 . The Weibo topic on the same day #Mango Poverty Alleviation Cloud Supermarket# read more than tens of millions. Turning the fields and farmers' homes into "live broadcast rooms", bringing consumer purchasing scenarios to the source, "Mango Poverty Alleviation Cloud Supermarket" has transformed from the supply side, improved the agricultural product supply chain, and allowed small farmers to directly connect to the large consumer market.
In order to better serve farmers, it also creates a more complete service experience between consumers and farmers.
At present, the "Mango Poverty Alleviation Cloud Supermarket" has been fully opened to farmers across the province. Farmers can not only quickly "one-click store opening, one-click live broadcast, and one-click home" , but also quickly and conveniently decorate their own shops and have their own unique store logos, making the rural agricultural products displayed in the farm shop more direct and the content is more vivid. At the same time, the platform also provides farmers with guidance and help in store operations, live broadcast presentation, and picture and text details page production to effectively solve difficult problems for farmers.
Open WeChat applet and search [Happy Shopping Service Hall],
or scan the QR code below ,
Click to register immediately, fill in the information,
can open a special farm shop with one click,
turns your mobile phone into a "new farm tool",
can sell your own special agricultural products in the fields!
The final year of poverty alleviation is the "new engine" of rural revitalization
2020 Central Document No. 1 The focus of the work is to benchmark the goal of building a moderately prosperous society in all respects, concentrate efforts to complete the two key tasks of winning the battle against poverty and making up for the prominent shortcomings in the "three rural" fields of comprehensive well-off society. In this regard, the Central Document No. 1 has made specific arrangements to adhere to targeted poverty alleviation, to sink, implement, fight accurately, achieve long-term results, and take the long-term into consideration. The measures have become more powerful and the work has become more refined, reflecting the inherent meaning of winning the battle against poverty with high quality.
Under the new supply and demand model of agricultural goods, industrial poverty alleviation has not only become an important tool for building a long-term poverty alleviation mechanism, but also a long-term plan to help farmers achieve local employment, attract new farmers to return home, and drive local farmers to increase their income. "Mango Poverty Alleviation Cloud Supermarket" is to provide a live sales platform for farmers across the province as support, creating a "rural direct connection to cities" agricultural products upward model that meets new consumption needs.
If you also want to try Jiangyong local specialty agricultural products
You can call "Jiang Xiuwang": 18874658905
