In recent years, with the increasing saturation of the mobile phone industry, in addition to accelerating the speed of product updates and iterations and improving self-innovation capabilities, high-quality services have gradually become an important factor in attracting consumers. As the leader in the industry, Apple launched its iPhone annual renewal plan for the first time in 2016, and attracted more users through this brand new service.
Now that with the annual renewal plan, Apple has also upgraded the service. According to the latest official page, the iPhone annual renewal plan has been updated from the previous "10-13th month" to "3-13th month". In other words, if you buy an iPhone 13 now, you can enjoy the multiple benefits brought by the annual renewal plan in 3 months.
Compared to the previous period, it has to wait until the 10th month before enjoying the annual renewal benefits, this upgrade will undoubtedly allow users to enjoy the services provided by Apple faster and better. At the same time, users participating in the program can also obtain 50% of the original retail price of this device as a discount to purchase the new iPhone . The upgrade and purchase can be made from the third month to the end of the 13th month after the plan takes effect.
To be honest, the services provided by the iPhone annual renewal plan are quite good. For example, each iPhone can enjoy 1 year hardware warranty and 90 days of free phone technical support within the limited warranty period; it can also provide warranty services for up to two accidental damage every 12 months, but a corresponding service fee will be charged each time; for damage to the screen or glass back panel, a service fee of 188 yuan is charged. If you have not joined the annual renewal plan, it will cost 2,559 yuan to repair a screen, which is more than 10 times less. (Take the iPhone 13 screen repair price as an example)
Of course, if you want to say which mobile phone brand currently has the most "conscience", then Apple still has a lot of room for improvement in front of domestic mobile phones. Take OPPO, one of the four major domestic mobile phone brands, as an example. The OPPO Care+ service launched by it not only provides 1-year accident warranty for users who purchase mobile phones, but also provides free battery replacement services and 1-year extended warranty service. Compared with Apple's annual renewal plan, there is a certain fee to repair the screen, OPPO seems much more conscientious.
Not only that, OPPO will also often hold related renewal services. For example, recently OPPO launched the "Screen Protection Plan 3.0" event. From July 1st to August 31st, 50+ models including Find X series, Reno series, R series, K series, A series, OnePlus mobile , etc. can all enjoy ultra-low discount prices, replace them with high-quality original screens, and there will also be multiple benefits from the official, which can be said to be full of sincerity.
At the same time, OPPO is also actively deploying offline stores. Any user of OPPO's mobile phone can enjoy free film patching, mobile phone cleaning, shopping guide and other high-quality services in the official offline stores. This is also the reason why OPPO has always been favored by consumers. So it is not difficult to see from the bottom that good services are not only an important means to attract consumers, but also the cornerstone of manufacturers' continuous progress. This is true for Apple, OPPO, and , Huawei, , Xiaomi.
In the future, whoever can win the favor of users in service experience will undoubtedly stand out in the fierce market competition.
