strolls on the streets of Japan and walks into any store. No matter what you want to do, there is a salesperson who is in a checkout and asks you with great enthusiasm (Do you have a membership card?). At this time, a qualified Japanese "living person" (a commoner who is very careful in living) will always take out his devastated wallet and search for it for a long time to find the right score card from a large pile of score cards and hand it to the salesperson.
(It is very common for an ordinary person to carry so many cards with him in Japan, where electronic promotion is slow)
For Chinese people who are used to electronic payment, it is troublesome to carry a wallet, let alone various points cards, but membership cards or points cards are not just stores on the streets in Japan. Points cards appear almost in any personal consumption occasion, even include house reconstruction and medical treatment. So the editor will show you what the current situation is for a point card in Japan?
points This service is most likely to originate from American chain stores that actually sell soaps in 19. The principle is probably to use the remaining soap packaging to exchange for soaps. Later, this practice was promoted by various merchants and even a special point card company appeared to provide points services specifically for stores. For Japan, which developed earlier, points service also appeared very early. It was said that it appeared in clothing stores in the 1920s. Later, after the birth of the Internet, the points card that relied on computer management also appeared in Japan.
First from childhood, the membership card or point card itself is one of the means used by stores to attract repeat customers or record customer consumption information. Some are only allowed to use the points card of the ramen shop, such as the ramen shop, and you can get a bowl for free if you eat as much as you eat. There are also large chain stores owned by themselves, such as Gome and and Suning electrical appliance stores in my country, both have their own points cards. There are points cards used across stores like credit cards, such as Japanese d points (d points (d points (t points (t points (t points), Rakuten points (t points) and so on. The usage method of
in Japan is not consistent according to different stores. Some are discounts, some are discounts, some are calculated according to the number of returns, and some are just a simple purchase record. However, mainstream point cards use a percentage system, that is, 1% or 0.5% of each shopping is converted into points. For example, if you go to a convenience store to buy 400 yen of food and use a point card, you will accumulate about 4 yen points. These points can be used in any other store that supports this point card. At the same time, during the holidays, there are also services such as double points rate.
The operating logic of these points cards is very similar to that of credit cards. Basically, the points drawn to customers from each payment amount. At the same time, the points card company obtains returns from shopping information or handling fees, the customer flow brought by the merchants to the points card and the market intelligence judged by the points card company based on transaction information, can be said to be a "three-win-win" market behavior. At the same time, most of these point cards have platforms behind large companies and chaebols. Based on the point cards, you can even judge which camp the merchant belongs to. For example, behind the d points is the Japanese communications giant NTTh, behind the Lotte card is the Japanese Lotte Group , and behind the t points is the Japanese SoftBank Group.
is actually a good idea to read the complex information. What is more important for us is that if we want to have a budget-oriented life in Japan, the following points card is essential.
- d points (dポイントカード)
One of the most widely used points cards in Japan, it can be used in McDonald's , Amazon , as well as various convenience stores and most chain stores. In addition, the little yellow chicken in the popular small yellow chicken emoticon package in China is the mascot of D points.
- t points (Tポイントカード)
backed by Japan's SoftBank and the famous commercial planning company CCC can be used in many gas stations, furniture stores, etc.
- Rakuten points (天天天ポイント)
backed by the newly emerging Japanese Lotte Group's points card, which can be used in all departments under the Lotte Group.
- JR Points (JRE POINT)
Japan State-owned Railway JR points can enjoy points service in stores in the station.
- Ponta Points (Pontaポイント)
is backed by large companies such as Japan's Rosen, Mitsubishi Consortium, KDDL Communications, etc., and can be used in many convenience stores and AU operators (similar to China Mobile), and even cooperates with , Ctrip .
or above are the most common points cards in Japan. In addition, there are also home-owned points cards in home appliance stores such as yotobashi and Bic camera that provide a point rate of about 10%. The price is that the products are more expensive than Amazon, and the advantage is that they have physical stores after-sales service.
All the points cards mentioned above can be downloaded from the Japanese mobile software store. Friends who plan to live in Japan for a long time should not be afraid of trouble. If the store can be used, try to use them as much as possible. Over time, you will save a very objective expense.
text: Wutong
- JR Points (JRE POINT)
Japan State-owned Railway JR points can enjoy points service in stores in the station.
- Ponta Points (Pontaポイント)
is backed by large companies such as Japan's Rosen, Mitsubishi Consortium, KDDL Communications, etc., and can be used in many convenience stores and AU operators (similar to China Mobile), and even cooperates with , Ctrip .
or above are the most common points cards in Japan. In addition, there are also home-owned points cards in home appliance stores such as yotobashi and Bic camera that provide a point rate of about 10%. The price is that the products are more expensive than Amazon, and the advantage is that they have physical stores after-sales service.
All the points cards mentioned above can be downloaded from the Japanese mobile software store. Friends who plan to live in Japan for a long time should not be afraid of trouble. If the store can be used, try to use them as much as possible. Over time, you will save a very objective expense.
text: Wutong
