iPhone 14Plus was launched on October 7, nearly three weeks later than other products of the iPhone 14 series, but it is not very popular in the market at present and does not require a long time to wait for the goods. On the contrary, the Pro series and ProMax series still need to wait for a while before they can be shipped.
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From the market data, it can be seen that consumers do not have much enthusiasm for iPhone14Plus. According to the person involved in the Apple supply chain, in the face of market reaction, Apple's purchasing team reassessed the market demand and asked at least one manufacturer to immediately stop producing parts of iPhone 14Plus. At the same time, the two downstream suppliers responsible for assembling parts for Apple also cut production by 70% and 90% respectively.
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Industry insiders said that they did receive news of a significant reduction in production of iPhone 14Plus, with the order cut of about 40%, and other models made up for the total shipment gap.
At present, judging from the quotations of some domestic offline channel vendors, the price of iPhone14Plus is still declining, among which the lowest 128GB, 256GB and 512GB can reach 5850, 6800 and 7870 yuan. If the price is not reduced, the iPhone 14Plus may have a bad sales. For such a newly launched model, Apple obviously won't do this, so it can only control the price through orders.
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As a comparison, the official price of iPhone14Plus China Bank is: 128GB version 6999 yuan, 256GB version 7899 yuan, and 512GB version 9699 yuan; so according to this level, the highest price has been reduced by nearly 2,000 yuan.
Editor's comment: This situation in the market is expected for iPhone14Plus, after all, there is not much difference between the previous generation in product positioning. However, depending on the situation, prices will continue to be reduced, and when they drop to a certain level, many consumers may choose to buy them.
