Source: [Consumption Daily] Since the launch of "IOMA Aimasi Art Center X Morishan Avenue Red Lip Carpet and Sci-Tiang" on September 12, the only special model signed by Morishan Avenue (number 000) was sold at a price of 110,000 yuan, on September 13, the first product jointly s

Source: [Consumption Daily]

Since the launch of "IOMA Aimasi Art Center X Morishan Avenue Red Lip Carpet and Sci-Tibetan Co-branded Model" on September 12, the only personal signature special model (number 000) on Morishan Avenue was sold at a price of 110,000 yuan, on September 13, with the highly-watched first product jointly established by Morishan Avenue and China, which was held for the public, the sky-high carpet entry for 110,000 yuan simultaneously dominated the hot searches on Weibo and Douyin for several hours. It is understood that the reservation channel is only opened for one hour, and the number of people who book reservations has exceeded the total sales volume of the joint-branded model.

With the help of the concept of the metaverse, digital collections and physical objects are organically combined. The red-lip carpet and digital collections of IOMA Aimasi Art Center X Morishan Avenue have opened up a new mode of collecting artworks around the metaverse era. It is understood that the physical art design of this collection series is based on the 21st century work "Lips Lips Lips" by the internationally renowned pioneer photography artist and world street photography master Moriyama Avenue. It is made of 70% high-quality wool and 30% polyester, and is made through pure hand-woven. In addition, an NFC chip is built into the wash mark of each "red lip carpet". You can touch the NFC chip through your personal mobile phone. Collectors can check digital collection information on the mobile phone and complete collection actions. They can check and display digital collection information on the mobile phone anytime, anywhere.

Since 2021, as digital collections are becoming more and more popular, IP institutions such as museums and art galleries are also actively embracing the metaverse and embracing digital collections, allowing art to move from static to "live" and from physical objects to digital and dynamic. However, the combination of art galleries, cultural and museum IP and digital collections on the market is mostly based on "collection" and "appreciation", or publishing digital collections in the form of "buying and giving away", that is, purchasing digital collections can obtain offline rights and interests. There is no "core" to build an application scenario based on the collection itself. This time, Aimasi broke the previous conventional "buy and get free" form, based on the innovative form of "entity + digital collection", equipped with the Red Lip Carpet IP of Morishan Avenue, and linked the Metaverse social products, so that the digital collection is no longer just a digital "card".

With the rapid development of the industry, more diverse entities have joined in helping the upgrading of the Digital Tibetan industry. This time, Aimasi and Senshan Avenue high-value IP have created a new model of physical + digital collection Plus, making the full integration of artworks and digital collections, which is a practical exploration and fresh attempt for the physical cultural and creative industry to move towards the digital era. In the future, Aimasi will continue to deepen its efforts in the new model of IP entity + Digital Tibet, explore the comprehensive combination of the real economy and digital collections, and help promote the dual upgrade of art and Digital Tibet industries. (Aima)

This article comes from [Consumption Daily] and only represents the author's views. The national party media information public platform provides information release and dissemination services.

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