On October 28th, Apple announced its fourth quarter performance report for the 2022 fiscal year.
financial report shows that Apple 's revenue in the fourth quarter (as of September 24) was US$90.146 billion, and increased 8.1% year-on-year, higher than the market's expectations of US$88.9 billion, setting a record for the quarter from July to September; net profit was US$20.71 billion, and gross profit margin was 42.3%, also setting a record; earnings per share was US$1.29, better than the expected US$1.26. In terms of
segment business, iPhone 4's sales in the quarter were US$42.6 billion, a year-on-year increase of 9.7%; iPad 4's revenue was US$7.17 billion, a year-on-year decrease of 13.06%; Mac's revenue was US$11.51 billion, a year-on-year increase of 25.39%.
From a regional perspective, Apple's revenue in Greater China in the fourth quarter was US$15.47 billion, a year-on-year increase of 6%; European sector revenue was US$22.795 billion, a year-on-year increase of 9.6%; Japanese sector revenue was US$5.70 billion, a year-on-year decrease of 4.9%; American sector revenue was US$39.808 billion, a year-on-year increase of 8.1%; other regions in Asia-Pacific revenue was US$6.373 billion, a year-on-year increase of 22.7%.
At the financial report meeting, Apple CEO Tim Cook (Tim Cook) said that iPhone business revenue increased by 10% in the fourth quarter to US$42.6 billion, with strong consumer demand, higher than our expected growth. Moreover, this growth is based on the 39% growth in fiscal 2021, and the base is also relatively large.
"We are very satisfied with the performance of new products including iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max. These products have not been released for too long, and from the beginning, 14 Pro and 14 Pro Max is in a state of shortage of supply, and this situation is still continuing. "
In addition, Cook also stated that there are three iPhone products in the top four best-selling models in the US and UK markets, the top three best-selling models in the Chinese urban market, the top six in the Australian market, four iPhone products in the top five best-selling models in the German market, and the top two best-selling models in the Japanese market, and the overall satisfaction of consumers with iPhone products reached 98%.
Yesterday, Canalys released the domestic mobile phone market report for the third quarter. Data shows that Apple is the only one among the top five manufacturers to achieve positive growth, with a market share of 16%.
Canalys analyst Liu Yixuan said that strong demand for the iPhone 14 Pro series contributed to Apple's shipment performance. However, the lack of demand for the basic version of the iPhone 14 shows that even Apple cannot completely break away from the current situation of weakening consumer demand in mainland China. Under the strong competition among Android manufacturers, Apple has to adopt aggressive promotions in its entry-level version and previous generation models, especially in the 5,000 to 6,000 yuan price range.
