Danzhai Wanda Town "rotate mayor", the most special "maintainer" in the world, has no official title or salary, but has attracted global attention. Even Xinhuanet, People's Daily , Guangming Network , China Economic Net, Global Times, Toutiao, Sina, NetEase and other authoritative media are rushing to report it. What is going on?
In fact, this is a brand charity activity carried out by Wanda Group in order to better help Danzhai to help Danzhai poverty alleviation. Before Danzhai Wanda Town officially opened on July 3, 2017, it issued a recruitment order to collect the "rotary mayor". In the first season, more than 15,000 people from home and abroad applied and strictly screened them. So far, 63 "town mayors" have come to Wanda Town in Danzhai, contributing their own strength to the people of Danzhai get rid of poverty and become rich.
"Rounded Mayor", Sheden's double peak creative and practical
has won the top international advertising awards in 2018 since the launch of the "Rounded Mayor" project. Since winning the Bronze Lion Award at the Cannes International Creative Festival on June 22, he has been cheating all the way. Then, on the ONE SHOW and the Effie Award on November 16, he won the ONE SHOW "all-in-time award", the cross-platform experience marketing gold award and Effie's three gold awards, and was also named the TOP3 of the Most Effective Advertising Award by the Effie Award. Regarding the status of these three international awards, the Oscars, Golden Globes, and Emmy Awards , which are hailed in the advertising industry, can be seen in the gold content and weight. Therefore, it can be said that the "rotating mayor" project of Danzhai Wanda Town has reached the peak of both creativity and effectiveness.
"Round mayor" project not only radiates the reputation of Danzhai Wanda Town to overseas, but also achieves outstanding results in poverty alleviation for Danzhai. According to preliminary statistics, Danzhai Wanda Town has opened for one year and the number of tourists exceeds 5.5 million, helping the comprehensive tourism income of Danzhai County to reach about 3 billion yuan, driving tens of thousands of poor people in the county to get rid of poverty.
"Round Mayor" has received positive response from all walks of life around the world
Season 1 "Round Mayor" in Danzhai Wanda Town, including entrepreneurs, elementary school students, photographers, film directors, sculptors, writers, and even American lawmakers, international youth volunteers, British fashion models, triathletes, Miss World, etc. They have different professions, different interests, and different nationalities, but they have the same voice to help the people of Danzhai create a better life.
During the 7-day term, the "rotating mayor" have shown their own unique skills to do good things for Danzhai. The post-90s food blogger Li Shuang, "Citizen Mayor", shot a food short film for the town and made a food map. The radio host Zhou Congxian, "Citizen Mayor", produced a radio program for the town. The tourism expert group "Citizen Mayor" wrote in-depth travel strategies for Danzhai. The rapper Sun Bayi "Citizen Mayor" established a "Hip-Hop Music Station" in the town. The American actor Ma Tai "Citizen Mayor" brought football to local schools. The well-known media person Qin Shuo mobilized fans of the "Qin Shuo Moments" to travel to Danzhai. Even after resigning from office, the "rotating mayor" became the tap water for Danzhai and the town, and spontaneously promoted it through various channels. For example, after Miss World Du Shi left the town, he recommended crafts made by Danzhai craftsmen to his relatives and friends in his circle of friends, and even carried them with him when he went abroad to walk on a catwalk, which was full of touch.
The fourth "City Mayor" Zhou Congxian is a radio host
The 21st "City Mayor" and the well-known singer Lei Yan sang to tourists
Season 2 among the "City Mayor" candidates in Danzhai Wanda Town's "City Mayor" are even more numerous, including milk tea shop owners, freight drivers, hotel chefs, fitness coaches, firefighters, full-time mothers, kindergarten teachers, retired cadres, nurses, doctors, policemen, headhunters, programmers, etc. Many people in the industry that you would not expect will come to run for the election. The "City Mayor" is truly opening the door to people from all walks of life around the world.
"Rounded mayor". As long as you are interested, you will have the opportunity to be elected
Danzhai Wanda Town has no threshold. As long as you have a heart to contribute to Danzhai's poverty alleviation and bring your own "policy program" with your own characteristics, you can come to run for election.Among them, the "policy program" is very critical, and it can even determine whether you can be elected. A good "policy program" should not only show your "unique skills" and contribute to the development of Danzhai. Remember to put in some effort.
Since the recruitment began on November 19, there have been thousands of valid "town mayor" candidates in just a few days, including the eye-catching "policy program". E-commerce designer Qiulin said: "If she is elected as the mayor, she will help town merchants open up online and offline sales channels and build a characteristic internet celebrity store in the town." Fighting expert Mr. Wang said: "He can invite Chinese front-line fighting players to Danzhai to perform in person, and build Danzhai into a long-term free fighting training base and water competition field, so that more people can come to Danzhai to see the real Chinese Kung Fu."
So what is your characteristic "policy program"? If you already have the answer in your heart, then sign up quickly and let us create a bright future for Danzhai together.
