Digital Kingdom once again became the focus of the public. This time it has nothing to do with the movie, just because of Teresa Teng.
htmlAugust 9, Hangzhou. Amid the high expectations, Teresa Teng, a phenomenal singer in the Chinese music industry, finally ushered in her first mainland singing, the premiere of the holographic concert of "Teresa Teng·Legendary", and it is confirmed that the performance will be officially held on August 17. In order to bring the audience a 360-degree "super immersive" experience, this concert adopted a "panoramic holographic" stage design for the first time. The wraparound set allows everyone to be in the center of the stage, realizing a meeting with Teresa Teng through time and space.This time, Teresa Teng's "resurrected" is another digital kingdom with constant big moves. Of course, this is not the first time that Digital Kingdom has cooperated with "Terma Teng".
Fate caused
August 17, the "Tera Teng's Legend" concert jointly created by the Digital Kingdom, Prism Light Entertainment and Teresa Teng's Cultural and Educational Foundation, was officially performed in Hangzhou. At this concert, Teresa Teng sang as many as ten songs, from "The Fragrance of Night", "Strive on the Road of Life", "Sweet Honey" to "H I Want to Long-lasting ", "The Moon Represents My Heart", and even the simple soundtrack " Qingping Tune " left by Miss Deng during her lifetime.
"In terms of the series, this performance should be considered the fifth." According to Xie An, CEO and executive director of Digital Kingdom, the Digital Kingdom was able to get along with Teresa Teng five years ago with the help of Jay Chou in .
At the 2012 Coachella Valley Music and Art Festival in the United States, the late American rap superstar Tupac Shakur "appeared" in front of people through the hands of the digital kingdom. At the same time, Tupac Shakur's singing video caused a sensation on YouTube. After seeing it, Jay Chou found the Digital Kingdom and Teresa Teng's brother Deng Changfu .
As we all know, there are currently no clear legal provisions on the use of virtual people's image. In response to this, the digital kingdom, which has always been self-disciplined, started all-round cooperation with Teresa Teng's family as early as the beginning. It is understood that before Jay Chou's concert, Digital Kingdom spent a long time talking to Mr. Deng Changfu about his ideas on this cooperation. After seeing the model of Teresa Teng made by Digital Kingdom, Deng Changfu decided, "I will hand over my sister to you."
This tripartite meeting led to Jay Chou and Teresa Teng's duets on the same stage one year later, and also opened up the long-term bond between the digital kingdom and Teresa Teng.
"Teres Teng" made a surprise appearance at the Taipei Station in 2013 Jay Chou World Tour. Under the witness of more than 10,000 viewers on the scene, Teresa Teng, wearing a white cheongsam, sang songs such as ", how do you say " and "Thousands of Miles Away" on the same stage. After the songs, Teresa Teng turned into a butterfly and left the stage.
2015 coincides with the 20th anniversary of Teresa Teng's death. At the commemorative concert of many singers gathered in Taipei Dome, Teresa Teng should be willing to "appear" again, sang "What do you say" with Fei Yuqing , and opened his red lips and said, "It's really a long time ago, I miss you very much." Even before leaving, "Goodbye my friend, we will meet again, right?"
Following two "appearances" for about 3 minutes, the digital kingdom and "Teresa Teng" have moved towards a new challenge. In 2017, "Today's Come Again: Virtual Man Teresa Teng's Music Fantasy SHOW" premiered in Taipei, Teresa Teng "appeared" in a small theater with less than 200 seats. Unlike the previous two times, this time the performance is no longer a concert but a stage play. Teresa Teng has also gone from singing with others to singing solos, singing songs from just a few to ten songs, and the appearance time has been extended from three minutes to about 40 minutes.
"Resurrection" Teresa Teng
From Jay Chou's World Tour Taipei Station, to the Taipei Dome Performance of the 20th Anniversary of Teresa Teng's Death, last year's "Today's Come Again: Virtual Man Teresa Teng's Music Fantasy SHOW", to the "Teresa Teng's 65th Anniversary - Mother's Day Charity Concert" held in Taipei on the eve of Mother's Day in May this year, and now the "Teresa Teng's Legend" Hangzhou holographic concert, Teresa Teng has appeared five times.
In the past five years, Teresa Teng's family and fans have been touched again and again, and has also been breakthroughs again and again in the digital kingdom.
"It took only less than two months to actually operate Mr. Jay Chou's concert back then." At that time, in order to "restore" Teresa Teng, the Digital Kingdom used all the special effects masters in Greater China. Every smile and look of Teresa Teng, including the twitching of lips when speaking and singing, was outlined by the special effects masters one by one. But looking at the concert that year with the current perspective, the Digital Kingdom is not satisfied.
Due to the haste of time, foreign special effects artists were unable to carefully understand Teresa Teng's words and deeds, so during the singing process, Teresa Teng's movements were similar to Mulan-like rap behavior. Due to the technical limitations at that time, Teresa Teng's entire image was not perfect. "Although we made Miss Deng's appearance at that time, Miss Deng was not as soulful as it is now."
Five years have passed, and the technology of the Digital Kingdom has been significantly improved during this period. The current "Teresa Teng" no longer requires special effects teachers to spend time outlining. The combination of AI artificial intelligence and machine learning makes this "resurrection" more convenient and timely. The in-depth understanding of Teresa Teng and the long-term cooperation with his family have also allowed the Digital Kingdom to infused a more vital "soul" into "Tera Teng".
In this concert, Teresa Teng not only had smoother and more realistic body movements, but also had different costume styles for each song. According to Xie An, these costumes and makeup methods refer to the clothes and hairstyles that Teresa Teng had worn in the past, but there are also differences. "We communicated with the creative consultant and Mr. Deng Changfu in his clothing and hairstyle. We hope that while paying tribute to the classics, we can consider the combination with the current trends of the times."
traces this long cooperation, and Deng Changfu sighed deeply: "I am very happy that the virtual human technology of the Digital Kingdom has 'brought' the memories and touches that Miss Deng once gave us to Hangzhou. Driven by the Digital Kingdom and Prism Light Entertainment, Miss Deng was given a unique charm for her family and even fans around the world. This is a gratifying and anticipated scene for her family and even fans around the world." It is not uncommon for
to restore the late singer with "holographic projection", but unlike creating virtual characters or virtual idols, Teresa Teng is a phenomenal singer in the Chinese music scene, and her songs have been sung by generations. Based on this, in the process of "resurrecting" Teresa Teng, how to achieve high-level and realistic restoration while ensuring that Teresa Teng's image is not contaminated with commercial atmosphere, all kinds of problems must be dealt with seriously on the premise of ensuring legalization of behavior.
is over-consumption of or a technological change?
In previous concerts, it was a common operation for singers and old friends to sing on the same stage through special effects, but most of them are achieved by playing images and sounds on the big screen. The digital kingdom's behavior of bringing Tupac Shakur and Teresa Teng to the stage has undoubtedly brought about subversive changes, but under subversion, there will inevitably be controversy: After seeing the technology becoming more mature, some netizens have started to look forward to seeing the reappearance of more old friends such as Leslie Cheung , Anita Mui , and some fans are worried that if the full real virtual person replaces the real person, is it an excessive consumption of old friends?
"Only after getting the IP of Teresa Teng, we can let go of this." As Xie An said, in the five and a half years since Digital Kingdom and Teresa Teng's Cultural and Educational Foundation, Digital Kingdom has never used Teresa Teng's image to participate in any too commercial matters. They rejected most commercial performances and all advertising opportunities, and they mostly did charity-related things, "So we have never received doubts from fans, and some even left messages asking us to work hard to be a 'Resurrection Alliance'."
It is also worth noting that this "Teres Teng's Legend" holographic concert is not only Teres Teng's debut in mainland China, but also the first breakthrough of the digital kingdom in business model and profit. Unlike the past, Digital Kingdom was just commemorating Teresa Teng with a charity image and showing its technical strength, tickets for this concert were launched for the first time, but unlike the concerts that asked for a price, the ticket price for the concert was only around 100-200 yuan.
"A such a beautiful IP is in the hands of the Digital Kingdom. We will never do anything that does not fit the identity of this person." The Digital Kingdom attaches most importance to two points in this cooperation with "Terma Teng": one is to cooperate with the family, and the other is to think from the perspective of the parties involved in everything they do, "Will she do similar things during her lifetime? If not, we will definitely not do it."
As for why she brought "Terma Teng" to the mainland, Xie An told a story. At that time, at the concert of the 20th anniversary of Teresa Teng's death, he sat in the first row next to the mayor of Taipei. Just as Teresa Teng began singing "I hope people will last forever", Xie An was called by his assistant to deal with work matters. When he walked back, he realized that that day was the 20th anniversary of Miss Deng's death. The scene was full of old grandfathers and ladies invited by Mr. Deng Changfu through nursing homes. The lights on the stage shone on everyone's faces, because everyone was crying at that moment.
For the Digital Kingdom, when he was making a virtual human concert, he never thought that someone would ask for an encore, but the old people present refused to leave for a long time. He hoped that Teresa Teng could return and sing another song. It was not until the staff repeatedly explained that they took a step and returned disappointed. "I was moved and realized that what we did was very meaningful and right. We must stick to it anyway."
Xie An revealed that in the next six months, Digital Kingdom will launch a brand new technology so that "Teres Teng" can interact with the audience and fans in a timely manner on the spot.
"The south wind blows cool, the nightingale crys sadly, the flowers under the moon are all dreaming, and only the fragrance comes from that night..." Teresa Teng on the stage was wearing gorgeous clothes, sometimes rippling on the swing, sometimes under the moonlight, every frown, smile, and every move is no different from a real person. Under the stage, all Teresa Teng fans, including 45-year-old Huajuan , had hot eyes, "It's so real and beautiful. I'm willing to believe that this is Miss Deng herself."
