2018 Double 11 finally came to an end after setting a record of 213.5 billion in transactions. Various brands later announced their own report cards. Lock, a world-renowned home and kitchen supplies brand, achieved a good record in Double 11, achieving a 16% increase in sales in Tmall flagship stores, continuing to consolidate its leading position in the field of household supplies.
New thermos cup became a hit
Before Double 11, Lok Lok launched a new "Love Thermos cup" series of products. This thermos, which focuses on young people born after 1995, has been loved by young people since its launch. It has firmly occupied the top spot in the sales list of Lokko Lokko since its pre-sales. The "Love Thermos" series includes both rotary cover products and one-click bounce cover products, and you can choose different types according to your personal preferences. The inner layer of the thermos cup is made of ceramic non-stick coating, which is not easy to produce dirt and odor, and is healthier and easier to clean. The cup body is made of 304 stainless steel, vacuum insulation and long-term insulation. In addition, the detachable tea net, large-diameter cup mouth and other thoughtful designs also make consumers feel more comfortable to use. More importantly, the appearance design and color matching of this series of thermos cups can be regarded as the appearance of the Lok Lok brand. The multi-color fresh style is pink and cute, full of vitality, and is deeply loved by young consumers born in the 1995s.
Led by the "Love Thermos" series, Lok Lok's thermos products have accounted for half of the sales of this Double 11. Since entering China in 2004, Lock Lock has transformed from its original professional brand of fresh-keeping boxes to a comprehensive kitchen and daily necessities company. The thermos series has become a trump card product that Lokko has relied on, and has become a must-have fashion item for young and trendy people.
Cookware and kitchen supplies have become the highlight of Double 11 promotion
In addition to traditional fresh-keeping boxes and thermos cup products, this Double 11, after comprehensive statistics from LokKe LokKe, the sales volume of its pots and kitchen supplies are also quite impressive. Under the overall situation driven by the dual engine of thermos cups and fresh-keeping boxes, the sales share of 13.8% has become the future star that continues to drive the development of Lokko.
Since entering the pot market in 2009, Lock Lock has developed from the initial stainless steel pots and has formed a diversified product pattern such as stainless steel pots, aluminum non-stick pots and ceramic pots to meet the needs of consumer groups at all levels. On this basis, the kitchen product series launched by LokKuLouQuo, such as cutting boards, knives, fork spoons, , cooking baskets, etc., not only fills the gap in the kitchen product line, but also forms a benign supplement to the pot series products. The good performance of Double 11 this time has also enhanced Lok Lok's confidence in continuing to make efforts in this field in the future.
JD platform has grown significantly
After 10 years of development, Double 11 has not only been a big promotion event for Tmall , but has become a carnival in the entire e-commerce field. This time, the growth of Lekou brand JD.com reached 77%, and the growth momentum is impressive. From JD Super Brand Day to the mid-June 18 mid-18 promotion, all cooperation between LokKu and JD has been strengthened, and good results have been achieved in this Double 11 event.
Only by not forgetting your original intention can you achieve the end. Lock Lock has always adhered to the concept of providing consumers with high-quality and fashionable products. It is the 40th anniversary of LeK Lok Group. LeK Lok Lok executives said that they will continue to increase research and development efforts in the future, expand market publicity, and bring more and better products to the majority of Chinese consumers.
