Today's AR technology is becoming more and more widely used. In addition to AR games, AR technology can also be seen in the sales of clothing and footwear. It can be said that the application of AR technology is pouring into our lives in full swing.
and Snapchat is also very good at playing. In order to give users a better online shopping experience, Snapchat recently launched a new augmented reality shopping tool--AR try-on experience.
As the name suggests, it is to use AR tools to help you change clothes at home, allowing customers to virtually try on clothes they may be interested in buying and experience the joy of "transformation".
Snapchat said that upgrading the AR try-on tool allows users to try on their clothing virtually without purchasing, allowing users to try changing clothing, providing customers with a magical shopping experience, so that they have an immersive experience when purchasing clothing online.
Snapchat also stated that users can purchase costumes for popular film and television characters such as "Harry Potter", "Squid Game", "Minecraft", and other popular film and television characters.
reported that users can browse Halloween costumes by entering "Disguise costumes" in Snapchat's application search (Lenses Explorer). Or search for a TV series or movie through ens Explorer to browse specific costumes.
Users need to take a full body photo and upload it to Snapchat, and then the AR tool will automatically project the clothing onto them. If the try-on effect is very satisfactory, users can buy it directly.
This is right, Halloween is coming. If you want to buy Halloween clothing but don’t know which kind of clothing you are suitable for, you might as well try using this AR try-on tool to help you solve your worries. This AR technology undoubtedly gives you more opportunities to choose.
There is no doubt that introducing AR technology into clothing can attract many potential customers. I have to say that Snapchat is really good at "playing"!
Of course, Snapchat is not the first to try AR technology in online shopping. Before that, Walmart also launched a virtual fitting function.
In the future, the use of AR technology is likely to have a significant impact on future life. Especially in the Z era, the demand for shopping experience is getting higher and higher.
In order to get more choices from consumers, cross-border e-commerce must also follow the pace of the times, boldly innovate, try various novel ways to provide consumers with more different novel experiences, and use this subtle interaction with users to attract potential customers.
