China News Service, June 15th. After 1432 days of waiting, the four-year World Cup came as scheduled. Last night, at Luzhniki Stadium in Moscow, host Russia and Saudi Arabia held a wonderful opening match.

2025/06/2123:14:35 hotcomm 1896

China News Service, June 15th. After 1432 days of waiting, the four-year World Cup has arrived as scheduled. Last night, at Luzhniki Stadium in Moscow, host Russia and Saudi Arabia held a wonderful opening match. All the wonderful moments of the World Cup seen by billions of fans around the world are produced by Yingfang Sports Company, a subsidiary of Wanda. The opening match of

is just the first dish offered by Ying Fang. In this World Cup, Yingfang and its Host Broadcast Services (hereinafter referred to as HBS) will work with about 3,300 experts from the event site and the International Broadcast Center to provide broadcast content to FIFA media rights licensing agencies, and broadcast all 64 games for more than 1,000 hours of live broadcast.

During the entire World Cup in Russia, HBS will play more than 1,000 special videos, including promotional videos, exciting clips and various programs. Among the 12 event venues, each will have 37 cameras to capture every game from all angles.

Yingfang is the world's second largest sports marketing company and one of the world's largest sports media production and broadcasting companies. In 2015, Wanda Group acquired Yingfang Sports Company and took it into account.

Therefore, when you see Wanda LOGO flashing countless times on the live broadcast, it is not surprising that the secret that the World Cup video is all "Wanda Made" is all about.

, a transaction worth 1.05 billion euros, was rated by the outside world as the largest and most "imaginative" transaction between Chinese companies and the world's sports industry.

Such high evaluation is obviously related to the top resources that Yingfang has. Yingfang has the largest number of sports events and the widest region in the world, and has maintained good cooperation with 160 sports organizations, 25 major sports events, hundreds of sponsors and media groups in the world. Among them, FIFA World Cup can be the crown gem.

Since its establishment in 1999, Yingfang has become the main broadcaster of FIFA World Cup for five consecutive times. Main broadcasts are highly technical, and both coherence and experience are crucial.

In the latest World Cup in Brazil, Yingfang delivered the richest World Cup media broadcast content in history - HBS produced more than 4,500 hours of media content to provide World Cup TV image signals to major broadcasters. Because of its outstanding communication performance in the Brazil World Cup, HBS won the Amsterdam IBC Judge Award that year - a world-renowned award for new technologies.

In addition to the main broadcaster broadcast service, Yingfang mainly manages FIFA's Asia-Pacific media sales, FIFA archive materials, FIFA sponsor services and additional services.

It is worth mentioning that Yingfang has been designated by FIFA as the exclusive sales agent for football event broadcasting in important regions in Asia, and on behalf of FIFA, it negotiated the contract signing matters with China Central Television Station on the 2022 World Cup and other FIFA event broadcasting rights.

For Chinese fans, this means that every game, every goal, and every second of the Russian World Cup and the next Qatar World Cup we see are provided by Yingfang.

Speaking of Yingfang's role in this World Cup, Philip Blatt, president and CEO of Yingfang Group and vice chairman of Wanda Sports, said: The focus is to once again present a high-quality sports event for its main partners FIFA and all other partners.

"I hope that through the efforts of our team, we can inspire the common enthusiasm and expectations of sports enthusiasts around the world. The FIFA World Cup brings fans from all over the world together, and is proud to be able to participate in it and spread this passionate event to all parts of the world. It is precisely because of Yingfang's participation that we can show the world every exciting moment on the court." Philip Blatt said.

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