crypto exchange Binance will provide NFT tickets to one of Italy's leading football teams in the upcoming Italian Serie A Championship season. Lazio supporters will be able to use these tokens to take advantage of various discounts.
Lazio fans buy NFT tickets from cryptocurrency exchange Binance
The world's leading crypto trading platform Binance announced that it will start selling NFT tickets to the Italian football club S.S. Lazio matches in the 2022/23 season. Buyers will use the Irreplaceable Token (NFT) to visit the legendary Olympic Stadium in Rome’s largest sports facility and watch home games of their favorite teams.
In addition to entering the stadium, ticket owners can enjoy many discounts, including 10% of any product sold in the Lazio store and 20% of tickets to the club in the annual match Europa League organized by the European Football Association (UEFA).
In addition to the discount, supporters who purchase digital tickets will also have the opportunity to win fan tokens and participate in some exclusive events. To purchase tickets, Lazio supporters must open an account on Binance and then head to the Binance Fan Token Platform.
Digital Asset Exchange believes that NFT tickets will help solve some well-known problems in traditional ticketing distribution systems. For example, when a single seat in a stadium is sold twice, an irreplaceable token can avoid double ticketing and prevent forgery of tickets and problems related to loss or damage.
Binance is Lazio's main jersey sponsor. The €30 million (US$30.5 million) sponsorship agreement was announced last fall. The parties reached an agreement initially for two years and had the option to extend it for a third year.
NFT ticketing plan came after Binance established an exclusive multi-year NFT partnership with Portuguese football superstar Cristiano Ronaldo in June. The famous footballer plans to release several NFT series, offering followers the opportunity to “have iconic sports history.”
