Pengpai News reporter Huang Xiaohe
After 17 years, the new outdoor season for four consecutive episodes of " Happy Camp " will be launched from May 22. Happy Family is the first time to start the outdoor "holiday" journey, and once again embark on the journey of self-challenge.
"Happy Camp" starts a new outdoor season
5 On the 20th, "Happy Camp" outdoor planning director Ran Qi and director leader Gan Yi accepted an interview with the media. When talking about the changes from the shed to the outdoors, Gan Yi said: "For the first time in my life, I hope it won't rain, because this time, we predicted that it was heavy rain and heavy rain half a month ago. Until the morning of recording, we woke up, it was still heavy rain, and all the artists took the peach blossoms as soon as they got up. The island was sunny, not only did it rain, but it was heatstroke all over Zhang Yuqi ."
Ran Qi also said: "The same planning requires four plans: cloudy, sunny, rainy, and heavy rainy days. When we recorded it, it was sunny, and after recording it, it was thunderstorm. Thank you for treating us well. "
will be linked with more variety show IPs in the future
"Give you happiness". "Happy Camp" has been doing it for 24 years. At the moment of the update and iteration of the variety show market, "Happy Camp" has released a new upgrade plan in response to changes. The lineup of hosts has been upgraded and renewed. Zhang Yuqi and Ding Chengxin joined, using the star effect of popular artists to feed back to the program itself, and brought a lot of surprises from content topics to social attention. At the same time, we have also tried to innovate in content. After 17 years, we chose the outdoor recording method again, and linked the slow variety show " Longing for Life " to start a "going out" team building journey.
The change in the outdoors of the shed, as soon as the recording Reuters was exposed, the topic of #Happy Camp Outdoor Recording# immediately sparked heated discussions, which shows the attention.
Liluxiu and Song Qian
"Happy Camp" director Gan Yi talked about this content innovation in the interview and said that he hopes to link with more variety show IPs in the future, and may have further cooperation with " Escape Room ", " Star Detective ", " Strange Talk ", "Tucao Conference" and other aspects in the next season.
breaks the barriers of recording in the studio, and the first stop of the new outdoor special season is selected to Bailinzhou, Peach Blossom Land in Changde. The official Weibo release trailer can be said to have filled the expectations. He Jiong acted as a guide, taking Zhang Yuqi, Li Weijia , Wu Xin , Du Haitao and celebrity friends Song Qian, Gao Weiguang , Lin Yi , Ma Boqian , Song Yaxuan , Liu Yaowen , and Liluxiu Group Group Building Holiday.
Catalyzed by the environment of mountains and rivers and beautiful scenery, the guests also threw away their burdens and played with it completely. The game was called "driven crazy" by Ma Boqian. In the pose session, Song Yaxuan broke two holes in socks and triggered a funny point. All the staff of the haystack game were fighting to the top... Liluxiu, who insisted on working and working in Buddhism, came to the "National Walking Tour Peach Blossom Spring Station" this time. Ran Qi talked about Liluxiu's performance in the program and said: "Teacher Li was very happy when he received our invitation. He thought he could take a real vacation, but he found that he had left one island and went to another island."
"Let Kuaiben have audiences and topics during the TV broadcast period, which is our main topic." Gan Yi said. The program team is good at seizing hot topics and creating topics and keenly capturing audience excitement, which is also one of the secrets that makes "Happy Camp" a classic old variety show.
"Teacher Li wants to get off work" character appears again in "Happy Camp"
The biggest challenge has always been innovation
In recent years, domestic in-shelf game competitive entertainment variety shows have emerged one after another, including new works with a lot of traffic and sufficient gimmicks. Rather than saying that these variety shows are similar competitors to "Happy Camp", they are more of "catalysts" to promote iteration. Take this year's "Going Out" series of themes in "Happy Camp" for example. Gan Yi admitted that this is a long-considered formal change. Whether it is introducing Zhang Yuqi and Ding Chengxin as agents, or the "dream linkage" between "going out" episodes and other variety shows, they are all attempts and hope to have more breakthroughs in the future.
Someone once said, "Happy Camp is an alchemy stone for popular artists. Only when you are popular can you get on KuaiBen." In response, the directors said: "Before, because there were not so many hot searches and official accounts, the treasure amateurs who were privately summarized and discovered by Kuaiben became the 'top star' in the future by appearing on the show." It’s not because they are popular enough to be on the show, but because "Happy Camp" and the artists are achieving each other. To put it another way, if there is a variety show that can actively build a bridge between audiences and artists, output laughter and positive energy to the audience every weekend, and at the same time, it can also feedback the guests who record the program to expose the camera and promote their works with cameras, this may not be a virtuous entertainment ecological cycle.
For Hunan Satellite TV , "adhering to innovation-oriented leadership and promoting brand physical fitness upgrade" is the highlight of this year. In terms of the content industry, "Happy Camp" is a trump card variety show in Taiwan, and its reform and upgrading this year is also closely consistent with Hunan Satellite TV's pace.
It is understood that Song Dian, one of the founders of "Happy Camp", is also the newly appointed Party Secretary and Director of the Satellite Channel of Hunan Satellite TV. Speaking of this senior, Gan Yi said, "Brother Dian has always taught us to break through the ceiling of our imagination and to swing the pendulum to the highest place."
inheritance and innovation are the quality flowing through the director team; it is also the temperament that the "Happy Camp" program itself has shown to the audience for 24 years. The popular nature and daring innovation in the content of
have enabled "Happy Camp" to occupy a top variety show in the hearts of young people since it was launched in 1997.
In Ran Qi's view, "Our team's consensus has always felt that the biggest challenge is innovation, how to give generations of viewers freshness and companionship. Many viewers may often miss some of our previous classic games and classic links. Many programs are now 'borrowing'. What we are working hard to do now is to create more classics." Gan Yi also added that the biggest challenge of "Happy Camp" is "balance of broad-spectrum and popularity."
Source: The Paper
