Benduan News (Reporter Ma Pingchuan) In Pinggu in August, tens of thousands of acres of peach orchards are full of green eyes, and big bright red peaches hang on the branches. Recently, the three towns in Pinggu District, Beijing, Xiagezhuang Town, Nandulehe Town, and Shandong Zhuang Town jointly held the first Taozui Pinggu 2022 "Summer Dushan" Sweet Peach King Tasting Season. The three towns gathered together to compete for the Sweet Peach King, display specialties online and offline, focus on Pinggu's tall and prosperous development goals, and polish the golden business card of "Tao Zui Pinggu".
attending leaders start tasting season activities
This year's "Xia Dushan" sweet peach king tasting season adopts an offline launch ceremony, online e-commerce platform live broadcast experts bring goods, three towns open their doors to make friends with "peach", share planting experience, expand big peach sales channels, and combine agriculture and tourism to drive leisure picking and sales channels. During the tasting season of
, not only was the sweet peach king tasting exchange activity held, but also promoted the special products of three towns, immersively introducing the peach culture, good products festivals, and tourism and leisure resources of the three towns to guests and netizens, and comprehensively displaying the style of the three towns. The three townships adhere to the integrated development of agriculture and tourism, combine big peach picking with tourism and leisure, open up the sales channels of big peaches on the main line of tourism, guide travel agencies and scenic spots to sell big peaches as "soupers", and simultaneously promote the sustained growth of leisure consumption.
Peaches replenish qi in June, peaches nourish people in July, and peaches produce saliva in August. Peaches are not only known as "longevity peach" and "fairy peach", but are also known as "the best among fruits". Pinggu Da Peach has experienced steadily development for more than 40 years. It has nearly 200 varieties of yellow peach, white peach, nectarine and pan peach. The supply period of open-field peaches lasted from mid-June to October.
Since Pinggu Datao obtained the "Pinggu" geographical indication certification trademark in 2003, it has successively won the honors of nationally renowned trademark brands, one of the 10 Chinese geographical indication protection products recognized by the EU, and "China's Well-known Trademark". In 2017, Pinggu Datao was selected as the "Advantage Zone of Chinese Characteristic Agricultural Products", and the top ten typical cases of "Trademarks to enrich farmers and the use of geographical indications to targeted poverty alleviation" and was awarded the title of "Top 100 Regional Public Brands of Agricultural Products". In 2018, Pinggu Datao won the "Ecological Origin Product Protection Certificate". Pinggu Da Peach is loved by the public for its sweet and juicy flavor, aromatic flavor, gorgeous appearance, fresh and safe. As Pinggu’s “National Day Gift Peaches” are continuously served on the state banquet table, the quality of Pinggu’s big peaches has been improved year by year.
The leaders who contributed to the sales of big peaches gave special contribution awards
The leaders who attended the meeting presented the peaches for the third prize of the Sweet Peach King arena competition
The leaders who attended the meeting presented the peaches for the peaches for the second prize of the Sweet Peach King arena competition
The leaders who attended the meeting presented the peaches for the peaches for the first prize of the Sweet Peach King arena competition
There were three charity in the Taoyuan in the past. Today, the three towns in Xiagezhuang, Nandulehe and Shandongzhuang jointly held the "Xia Dushan" sweet peach king tasting season. It is the first time that Pinggu District tried to jointly hold the three towns. The purpose is to inspire peach farmers to learn from each other, learn from each other's skills, learn from each other's strengths and weaknesses, continuously improve the quality of big peaches, select high-quality varieties, promote the prosperity of the big peach industry, jointly help the development of the rural revitalization industry, and jointly polish the golden business card of "Tao Zui Pinggu".
Picture: Ma Pingchuan
Edited by Ma Chengyuan Cui Dongliang
