The superstar legend, which focuses on the concept of " Jay Chou ", appeared in the queue of IPOs on the Hong Kong Stock Exchange. This time, he also brought Harlem Yu and Liu Genghong .
Recently, Superstar Legend Group Co., Ltd. (full text referred to as "Super Star Legend") submitted a statement to the Hong Kong Stock Exchange, and the exclusive sponsor is Minyin Bank Capital. This is also the third time that the company has launched an impact on the listing of Hong Kong stock after the two prospectuses expired in September 2021 and March 2022.
Jay Chou, Harlem Yu, Genghong Liu, and Fang Wenshan appear on
It is reported that the superstar legend was founded in 2017 by Ma Xinting, Yang Junrong , Ye Huimei and Chen Zhong. Currently, the four people jointly control 64.47% of the company's shares through a joint action agreement.
Ma Xinting is the chairman and executive director of the board of directors of Superstar Legend. He has previously worked for Dongsen TV Co., Ltd. in Taiwan, China for ten years, and his last position is a news producer; Yang Junrong is the non-executive director of Superstar Legend, and is also the CEO, director and controlling shareholder of Jiewell Music , and is also Jay Chou's agent; Chen Zhong is also the non-executive director of Superstar Legend, and has served as the general manager of Jushi Music Entertainment Production Co., Ltd. since 2005, responsible for negotiating endorsement agreements for many artists, including Jay Chou, and executing concerts; Ye Huimei is the mother of Jay Chou.
In addition to the above four, Fang Wenshan also served as chief cultural officer in Superstar Legend, responsible for the marketing and creative planning of the company's products. The public calls Fang Wenshan the "monarchical lyricist" of Jay Chou. Fang Wenshan won the Golden Melody Awards twice in 2002 and 2008.
prospectus shows that Superstar Legend and Jay Chou’s artist management company, Jewell Music, signed a ten-year IP license agreement. Zhou and his related elements have been registered as a trademark series jointly owned by Superstar Legend and Jewell Music.
Superstar Legend mainly provides program production organization, planning and other product management services in terms of media content creation . For example, the company is the main creator of Zhouyouji and has Zhouyouji IP. Journey to Zhou 1 is a 12-episode reality show starring Jay Chou and has guest appearances in each episode. The show was broadcast on Zhejiang Satellite TV , Netflix and Mango TV in March 2020.
In terms of event planning, Superstar Legend generally serves as a planning service provider, investor and/or subcontractor for large-scale music concerts and other events. For example, the company launched the Zhanjiang Superstar Concert in August 2019 and launched the Ningbo Superstar Action Supernight in January 2020. Jay Chou participated in the above two concerts. In addition, Superstar Legend also participated in the planning of Jay Chou's " The Strongest " world tour in 2017 and 2018.
In addition, since 2021, Superstar Legend has also reached cooperation with Harlem Yu and Genghong, and has entered into a memorandum of understanding with Fang Wenshan and Nanquan Mama . Harlem Yu will serve as the host of the weekly music talk show "When I come, I am happy", produced by Superstar Legend. The program has filmed 9 episodes of 12 episodes and is expected to be broadcast in the first half of 2023. Many stars, including Jay Chou, will appear as guests of the program; Superstar Legend plans to create and plan a variety show centered on Liu Genghong in the first half of 2023. The program is still in the preliminary exploration stage; Fang Wenshan will work with Superstar Legend to develop various products and programs with traditional Chinese characteristics, such as tea drinks, pottery and traditional clothing.
Selling coffee is the main source of income
Although it has the top IP "Jay Chou", in fact, the main revenue of Superstar Legend does not come from IP operations.
Superstar Legend divides the company's business into two major sectors: new retail, IP creation and operation in its prospectus, and positions itself as a " rapid development of new retail operator ". IP creation and operation business is one of the marketing tools, and promotes the company's new retail products through synergistic effects.
As for the new retail business, Superstar Legend said that the company "focused on the development and sales of low-carbon health management products and skin care products." Magic Doll Coffee is the main product of Superstar Legend. According to the information of Zhuoshi Consulting, in 2021, Superstar Legend is the largest company in China's bulletproof beverage market, with a market share of 25.6%. Bulletproof beverages include but are not limited to bulletproof coffee, bulletproof milk tea and bulletproof coconut milk. The bulletproof beverage market accounts for 0.6% of the entire Chinese beverage market in 2021.
From 2019 to June 2022, Superstar Legend recorded operating income of 86.585 million yuan, 457 million yuan, 365 million yuan and 125 million yuan respectively, most of which came from new retail sector .
During the same period, the sales of Moddun Coffee accounted for 83.0%, 72.8%, 62.3% and 56.8% of the total revenue of Superstar Legend, respectively. The company stated in the prospectus book, "Our profitability is largely affected by the average selling price of Modou coffee."
Yinshi Finance noticed that Superstar Legend has officially launched Modou coffee nationwide since April 2019. In 2020, the company's Modun Coffee recorded sales revenue of 333 million yuan, but in 2021, the sales revenue generated by Modun Coffee decreased to 228 million yuan, resulting in a decrease in net profit from about 75.6 million yuan in 2020 to about 42.9 million yuan in 2021. Superstar Legend admitted that "If we cannot maintain the sales or profitability of selling Modou Coffee, and we cannot obtain sufficient revenue from other products, our operating performance may be damaged. "
Jay Chou in the left hand and coffee in the right hand. Can the two-pronged superstar Legend become the first "Jay Chou concept stock " in the capital market? Yinshi Finance will continue to pay attention.
