According to China Daily, the International Olympic Committee issued a communiqué on the 17th, pointing out that the Tokyo Olympics are planned to be held as scheduled. The communiqué pointed out that there are more than four months left before the Tokyo Olympics, and there is no need to make any extreme decisions at this stage, and any current speculation will backfire. IOC encourages all athletes to do their best to prepare for the game, and will also provide support to them, consult with athletes and Olympic committees, and provide them with the latest progress and information.
data shows that the sponsor system of this Tokyo Olympics is divided into 4 levels. The highest level is the International Olympic Committee's Olympic Global Partnership (TOP) program, which includes international companies such as Coca-Cola , Alibaba, France Yuanxun, Bridgestone , Dow, General Electric, Intel , Panasonic, Toyota and other international companies. Located under the TOP is the domestic sponsor level, including three categories: gold partners, official partners and official supporters.
According to data released by the 2019 mid-term International Olympic Committee, 2020 Tokyo Olympics has raised more than US$3.3 billion in sponsorships from more than 60 Japanese companies, almost three times that of the Beijing Olympics, and far exceeds the sponsorship amount of in the past two FIFA World Cups.
Nomura Securities recently released a research report pointing out that it is expected that the impact of the epidemic will first affect Japan's inbound tourism industry, and the impact in the first quarter is almost certain. It is expected that the number of inbound tourists in Japan will fall by 40% year-on-year in the first quarter of this year, and the decline in inbound tourists will cause Japan's exports to lose 2 percentage points month-on-month in the first quarter. Nomura expects Japan's exports to fall by 3% in the first quarter due to the impact of the epidemic. Given that the preliminary preparations and major investments have been completed, if the Olympics are cancelled or postponed, inbound tourism will suffer heavy losses.
analysis believes that if the Tokyo Olympics are cancelled, Japan's tourism, aviation, hotel and catering industries will be the first to bear the brunt. Data shows that since January 23, Japan Airlines has fallen by 39.89%, while ANA Holdings has fallen by 22.18%.
Japanese beer stocks, which are also Japanese Olympic partners, as of March 17, Asahi Group Holdings fell 39.03% during the period, and Sapporo Holdings fell 38.15%.
In the hotel and catering sector, Yifanya, Fujikyu and Yoshinoya fell 38%, 46% and 33% respectively during the period. Tokyo Dome also fell by 34%.
Guoyuan International believes that the Olympics may bring good news, but there is uncertainty: When the Olympics are approaching, it is divided into three situations: successful Olympics/delayed Olympics/cancellation analysis: 1) If they are successfully held, back to the core formula "revenue = traffic * conversion rate * customer unit price * repurchase rate", the traffic end will increase under the leadership of the Olympics, but considering the epidemic situation this year, offline traffic growth may not be as high as in previous years. The conversion rate and customer unit price will also be driven; 2) If it is delayed or cancelled, the stimulation effect on the flow side will weaken or disappear, and the conversion rate and other dimensions will maintain the original level. At the same time, given that Japan has invested more than 3 trillion yen (about US$27.3 billion) in total for the Olympics, if the Olympics are cancelled, the host cities, sponsors, broadcasters and partners will face huge losses.
Domestic concept companies involving the Tokyo Olympics are mainly:
Alto Electronics: The company's products are used in the Tokyo Olympics. The company's cooperation with Unicom in 5G smart venues is being promoted.
Caesar Travel : With the approval of the China Olympic Committee and the Tokyo Olympic Organizing Committee, Caesar Travel has become the official ticketing service agency and reception service provider of the China Olympic Committee in the 2020 Tokyo Olympic Games, and the exclusive ticketing agent in the jurisdiction of the China Olympic Committee.
Source: Securities Times Network
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