When CCTV5 resumed broadcasts Premier League , led by Premier League ( La Liga has no copyright at the moment), many fans were happy and worried, that is, once various events appear in large numbers, how to formulate a broadcast plan. Because in the past few years, CCTV5 has suffered a great loss in program planning and lost a large number of viewers.
First of all, CCTV5 has recreated the weekend football night column in the past month. Starting from 7 pm on Saturday, it will broadcast a Chinese Super League to "appetizing" for fans, and then there will be a continuous "feast" of Premier League, Bundesliga , and Serie A . If one CCTV5 channel is not enough, channels 5+ and 16 will also share the broadcasting task.
5+ of them are often responsible for F1 broadcasting, because the qualifying and main competitions of F1 are usually also competed on two nights every weekend, while Channel 16 often undertakes the Bundesliga broadcasting. At the commentary level, CCTV5 is also working hard enough because of the loss of talent in the past few years. In the current football broadcast, all stand-up commentary are available. All the World Cup commentary resources prepared for the end of the year have also appeared. He Wei , Liu Jiayuan , Shao Shengyi , Zhu Xiaoyu and once talked about .
If these five people are really too busy, CCTV5 will present the event to the audience even if it is cleared and broadcasted, which also shows an attitude of serious about doing the show.
However, starting this week, several international competitions will start at the same time, namely: Women's Basketball World Cup , Women's Volleyball World Championships, and Table Tennis World Cup Team Competition. By this weekend, these competitions will be held at key games.
At the same time, after the end of the international match day, , the five major European football leagues, will also restart this weekend. There will be many focus matches in the Premier League, La Liga and Bundesliga, which is the test of CCVT5's planning ability.
From the priority of broadcasting events, the women's volleyball team and the women's basketball team will inevitably occupy the prime time of the evening. How to deal with the Premier League that started at the same time becomes the key. If the fans are not broadcast directly as before, they will be very disappointed for football fans, and they will also have doubts about whether they can watch the game on time every week in the future. Many fans will inevitably leave CCTV5 again. Once this happens, the efforts to create a football night in the previous month will be in vain, so CCTV5 must broadcast the football game on the other two channels this time and make a live broadcast trailer to not let fans lose.
In the environment of rapid information iteration, viewers nowadays do not have much patience. If they cannot get feedback on CCTV5's program arrangements in time, there are many platforms for broadcasting events online.
Even if the football members of Migu and iQiyi are not activated, fans can still have many ways to watch any game of the five major leagues through the Internet.
But if a game is broadcast the same, more fans will still be willing to choose TV. Because large Internet platforms require paid to watch games, the quality of small platforms is uneven, and CCTV5's unique high-definition large-screen experience is the best perspective basis for watching football and basketball, especially many senior fans pay attention to the sense of ceremony and atmosphere of watching games.
Therefore, as long as CCTV5 persists and continues to broadcast high-attention events regularly, the number of active users of TV will naturally increase, and the increase in viewership will bring more business advertising revenue. CCTV5 will have the capital to purchase more copyrights and have a greater right to speak in the market for the sessions, so as to retain commentary talents and attract the audience.
