"Suddenly, like a spring breeze comes, thousands of pear blossoms bloom"
This is what the camera market gives Laolang this week
originally didn't expect a new full-frame body, but the same sentence, as expected, there was no surprise, because the real trick will always be held to the end, and there will be a few days left. As for the spies seen from all parties, another Nikon D900 and D5700 emerged. Haha, Nikon doesn't move any longer, the keyboard warrior really thought it was going to go bankrupt. It seems that the three major rumors circulating in the camera industry for N years are finally going to be updated: Canon is holding its big move, Sony is about to produce medium size, and Nikon is about to go bankrupt. How to adjust the Canon mid- and low-end product line next?
This week, Canon released two new products, EOS 800D and 77D. According to official news, will be launched in April this year, which is two months later. It's a bit too busy, but it's actually normal, because from the perspective of performance, the two new phones are at best just a minor surgery, and there is no major upgrade. The market demand is not urgent. Canon's main purpose is to adjust the product line.
EOS 800D alignment is 750D, and EOS 77D alignment is 760D. In other words, in April, you can buy seven Canon SLR s, including 700D, 750D, 760D, 800D, 70D, 77D, and 80D on the market at the same time. One thing that is certain is that 700D and 70D will definitely withdraw from the market. After all, they were launched in 2013, and their surplus value has basically been squeezed out. From then on, they bid farewell to the ancestral 18-megapixel sensor.
is not , and 750D may play the role of 700D now, with the price dropping to around 3,500 yuan , and the cost-effective route is higher. The pricing of 800D and 760D will be very close and the configuration is similar, so the existence of 760D becomes unnecessary. It is highly likely that the production suspension will be a little higher than 4,000 yuan after the price of the 800D body is stable.
has 77D, and 70D suddenly feels redundant and has no cost-effectiveness at all. Canon is not willing to reduce the value of the double-digit body itself, so it must stop production. For the sake of business strategy, 77D must maintain a certain level gap with 80D, and the price will be around 5,000 yuan. And Lao Lang dares to say that the sales volume of will be higher than 80D in the future. In this way, 2500-3500-4000-5000-6000, Canon each has a SLR body to be launched on the market, "There is always one that suits you."
If you are planning to buy a Canon SLR in the near future, Bufan will refer to the above to make a decision. If you can wait, Lao Lang recommends waiting.
Nikon is really going bankrupt? Worry about
Nikon's life has been really hard recently. Following the cancellation of two major negative news about the cancellation of DL series camera sales and the company's serious loss-making state, the stock price also fell sharply. After Nikon released its latest financial report, the company's stock price fell 14.6% in a single day, and the company's total market capital value also fell from the previous 754.8 billion yen to 644.6 billion yen, and nearly one billion US dollars of assets evaporated instantly. These days, good things are not going out, bad things are going thousands of miles away, and fans from all walks of life are rushing to tell each other, so there are various comments.
Passerby A: The rhythm before bankruptcy, see who will acquire it, but this brand will still be kept.
Passerby B: Dafa is over! In this way, I will be a fellow student in the future. How exciting it is!
Passerby C: Xiaomi acquired it and changed its name to Mikang.
Passerby: It’s terminally ill and hopeless.
can only be said that some people are worried about eating salty radish. The following figure shows Nikon's stock price trend in the past year. On the second day of the plunge, it rebounded, and the current stock price is still higher than the half-year average price. As a tool of the capital market, good expectations cannot be directly equated with the rise in stock prices. Severe losses are directly related to asset restructuring, and losses are never caused by the company selling products at a loss, but by the fact that previous investments (using the company's past profits) cannot be recovered and fixed assets are written down.
Although Lao Lang is not a fan of Nikon, he has great respect for Nikon. After all, its accumulation of optical technology has made it remain competitive in high-end photography equipment, and the imaging business, as a link with consumers, also shoulders the mission of maintaining brand value.Two years ago, Sony even sold its headquarters building, so it has recovered.
So far, Nikon is still the world's second largest manufacturer of lithography machine (IC Stepper) for semiconductor manufacturing, the world's largest manufacturer of lithography machine (FPD stepper) for LCD panel manufacturing, and the world's leading niche optical equipment manufacturer such as microscopes and telescopes. Next, we will enter the medical market and the monitoring market.
In the future Nikon D7200 may sell
Why did Lao Lang say this?
has been outstanding since Nikon sharply lowered the price of the D7200 last year. Why is this? is currently priced at around 4,500 yuan, and although the D7200 is publicly priced at 5,300 yuan, a disassembled version can be purchased on the market, with a transaction price of 4,999 yuan . The saying that buying new electronic products is not old or new has been widely circulated over the years. Although everyone thinks that the D7100 is very cost-effective, the D7200 has at least upgraded its focus system, battery life, and ISO sensitivity, and has also added WiFi functions to facilitate the display of various types on mobile phones. The price difference of five or six hundred yuan is acceptable. Why will
be sold in the future? For a long time, the biggest competitor of the Nikon D7200 is the Canon 80D, and the body price has been swaying between 6,100 yuan. The advantages of Nikon D7200 are mainly reflected in static image quality and focus system. The Canon 80D's dual-pixel phase focus experiences very well in real-time view and video modes. The flip + touch screen is a plus point, and the performance is balanced and comprehensive, without any shortcomings. Another important reason why some people who know the knowledge to enter the 80D is that the cost of lens system construction is relatively low.
now appears 77D out of thin air. What kind of potential users are they? As Canon himself said, photography enthusiasts, and even photography enthusiasts who buy the first time, are more serious than their mentality, which can easily amplify the advantages of the Nikon D7200. Next, let’s look at Canon’s marketing strategy. How to guide is crucial and pricing is also critical. Move a small stool to watch the fun. Can
full frame body be cheaper?
Sony A7 6899 yuan
Canon EOS 6D 8799 yuan
Nikon D610 7299 yuan
This is the lowest transaction price that Lao Lang can find in the market at present, and will not drop again in the short term.
Many people are looking forward to the new full-frame body to show up early. In fact, even if the 6D2 comes, many people will hesitate because the pricing will not be cheap. Whether it is Canon or Nikon, you don’t need a low-priced product to open up the full-frame market. You have made both the 6D and D610 that you should do. After
was launched on 77D, Lao Lang had a bold prediction that may appear in the second half of the year, and may be castrated on the basis of 5D4, such as 4K video and focus systems. In the future, the new product line will be the three models 6D, 6D2 and 5D4.
017, your budget to buy a camera? Single choice
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Does it fit my opinion? The price does not consider
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