According to Taiwanese media reports on the 23rd, BOSCH ( Bosch ), a leading German kitchen appliance brand, released a new home appliance product "Home Connect" that combines smart Internet of Things functions yesterday (22nd). Fu Rui, CEO of Boxi Household Electrical Appliances , pointed out that in the past two years, BOSCH's annual growth rate in the Taiwan market ranks among the top ten in the world. Currently, BOSCH has adopted IoT products in 58 countries and regions around the world. With the help of new products, the performance target of the island's market this year has increased by more than 10%.
BOSCH dishwasher continues to lead the global market share. In recent years, combined with localized services, the sales of dishwasher on the island have continued to heat up. For example, in the fourth quarter of 2019, the 90-day satisfaction guarantee and free inspection in the Mansion; in 2020, the online teaching videos are launched, which are both the leading kitchen appliance brands.
Fu Rui said that in the past two years, the Taiwan market has not been greatly affected by the epidemic than the global market. The epidemic has changed consumption and home habits, and the demand for home appliances such as sterilization, cleaning, and home cooking has increased. In addition to dishwashers, core products such as washing and dryers and ovens have grown significantly.
This time, the Home Connect series launched by BOSCH is characterized by intelligent remote remote control, function upgrades, and optimized user experience. It introduces IoT technology to kitchen appliances, including dishwasher, oven, induction stove, coffee machine, range hood, refrigerator, washing machine, dryer, and other eight major products. It can not only remotely control all home appliances, but also continuously expand functions.
reported that in the past, BOSCH has not adjusted its selling price in Taiwan for ten years. In recent years, due to the rise in the price of raw materials, the price has increased by about 3% last year. Fu Rui said that the increase in costs is much greater than the increase in selling prices, and more costs are absorbed by the brand. Regarding the problems of chip shortage and unstable supply of imported products caused by global Serbia Port, it is expected that the tight supply problem of this second quarter of this year can be alleviated.
In addition, BOSH has built an experience center in Taipei Neihu, Hsinchu , Taichung , Kaohsiung , Kaohsiung , providing more experience services combining physical channels and teaching courses, and will actively expand the B2B market in the future. (Compiled according to Taiwanese media reports)
