Author｜Yan Xi
All-round fan, and unfree star-chasing.
climbing the wall is an entry-level slogan in fan circles, which means that when you have a star you like, you are suddenly attracted by another star.
For ordinary people, "climbing the wall" may be a pleasure.
But for big fans, "climbing the wall" may be a bloody storm that will cause the "fan circle earthquake".
has become a rival because of "big fans climbing the wall", and has become a hot celebrity fan circle, and there are more than one and two pairs. It makes people sigh that "big fans climb the wall" is comparable to resigning and changing jobs and breaking up with couples.
So, what makes it so difficult for "big fans to climb the wall"?
fan circle upgrade guide
In fan circle, not only is climbing the wall comparable to changing jobs, but upgrading is also as complicated as promotion.
If the fan circle also has a rank, then from the "stubborn bronze" in the state of passers-by to the "strongest king" who calls the wind and rain, it is a long road to promotion.
Suppose you are attracted by a celebrity's work and want to go from a "passenger" to a "fan", the super talk level and Weibo posts are your "novice tutorial" and your "vote letter" when you enter the game.
Wang Hedi Weibo fan group membership requirements
Next, you can choose to become a "RMB" player or a "technical stream" player. The former requires krypton gold to support celebrities' support activities, albums, magazines, and endorsements, while the latter requires fans to become "data workers" and be proficient in anti-black, controlling comments, and playing role models.
Of course, if you want to quickly reach the top of the big fans, you need to cooperate with each other.
To become a big fan with appeal, the key is to "protect the master" and "Hoi Anhui". The fans of
"Can protect the master" are equivalent to the "nanny" and "dad" in the game. They are not only limited to daily anti-black check-in and data production, but also have to stand up and show strong evidence when celebrities are in a storm.
For example, 小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小Faced with doubts, big fans with musical foundation "Take a bite" explains the differences in the melody of the two songs by digging the score, and guides other fans to control their emotions and not quarrel. Her score was also cited by the official account of the fan circle, and as strong evidence, it made a more detailed clarification.
fans of "Hong Amway" are junglers who take on "output". They need to possess all kinds of skills and are proficient in all kinds of martial arts such as PS, PR, AI, event planning, etc. The daily updates of Da Fans are no longer limited to moving idol materials, but have developed into posters, video clipping, hand-painting, etc., and are becoming more and more "rolled". Not only is the update speed fast, but the exquisiteness even surpasses many official materials.
At the same time, it is far from enough to have the enthusiasm to "generate power for love", and krypton gold is also indispensable. If you want unique materials and get real-time updates from your idol, big fans have to pick them up, film Reuters, go with variety shows, and buy in-stadium tickets at the front row of the meeting or concert. Not to mention tickets that cost several thousand yuan a day. Daily travel, accommodation and shooting equipment are a lot of expenses, not to mention the expenses for idol voting during the draft.
Some time ago, Lehua NEXT member Ding Zeren was exposed to be in chaos in private life. The big fan "Mirror1119·Ding Zeren" came out and revealed that he had never been absent from Ding Zeren's activities in the past four years, spending 3 million for him, of which the cost of purchasing high-end clothing for him was as high as 600,000. Chasing stars like
, such as "real money and silver", has exceeded the imagination of many ordinary people, but this is just the "tip of the iceberg" on the road to upgrading among big fans. However, just like many games, the higher the level, the more difficult it will be. If big fans want to continue to "upgrade", they will have to withstand greater tests.
The strongest working person in the entertainment industry
has experienced the "ninety-nine eighty-one test". After continuous upgrades, big fans will receive the attention of many transparent powders and loose powders, which also means that their every move on the Internet will also be paid attention to at all times.
Big fans are often like elected opinion leaders, using their influence to expand the influence of something and leading small fans and loose fans to complete their plans. Whether it is the promotion of works, the exposure of events, the endorsement promotion, or the data ranking, it is inseparable from the big fans who are behind the scenes.
At this time, fans seemed to have entered an idol business company that "generates electricity for love". In this community, they saw the time, energy and money that big fans have put in for their idols. They naturally recognized them as their "leaders", voluntarily completed the tasks assigned by the "leaders", and believed in their judgment. Therefore, big fans have also gained the right to followers and speak, and can call on celebrity economic companies and partners to lead fans to express their demands.
For example, after Zhao Liying and Wang Yibo were reported to be a second player in "Barish" after they were filming " You Fei ", which was strongly opposed by Zhao Liying's fans. Under the leadership of big fans, fans spoke out collectively, changed their avatars and expressed their attitudes to achieve the collective appeal of "rejecting two-pieces". This massive fan petition has forced the producers to consider the opinions of the fan group when finalizing the final cast.
Douban entry at that time. The pictures are from the Internet.
However, this incident also became the fuse of the quarrel between the two fans, pushing Zhao Liying to the forefront. The matter finally broke away from control and developed into a melee of public opinion. In the end, the "Zhao Liying Global Fan Club" with 2.59 million fans, Zhao Liying's super fan celebrity "Fat Ying Flying Knife", which has 2 million fans, and the "Zhao Liying Bar Official Blog" with 708,000 fans, were all banned, becoming the "showing bird" of "Operation Qinglang".
pictures come from the storm of the Internet
. Indirectly, under the strong organization of big fans, the fan circle has already possessed amazing energy and explosive power. The important reason behind this is the unconditional trust of "little fans" in big fans.
Faced with some "industry information" and "industry information", small fans have no channels to obtain, and may not even have enough time and ability to identify the authenticity. In the end, they fell into an information cocoon in the fan circle, unconsciously led by big fans, and even led by the nose. This information deficit leads to the fact that as long as big fans still "generate electricity" for their idols, fans will have a "filter" of blind admiration for them.
In short, when you step into the fan circle with one foot, whether you are active or passive, whether you are aware of it or not, you will abide by the behavioral logic of "big fans and small fans", becoming a small part of this vertical management model. After hard work, big fans also gained the power to "guide the world and wield the power" in the fan circle.
big fans change jobs, why is it so difficult for them to
In fact, it is really not difficult for big fans to find the next one.
The male lead of this summer's popular drama "Canglan Jue" Wang Hedi practiced the "people are popular in front and processes are chasing behind", which also caused the "domestic entertainment grand occasion" where loose fans look for big fans everywhere to bring.
When many artist companies recruit promotions, they will give priority to "fan sisters" who are well versed in the fan business model. Having the experience of big fans is nothing but a very bonus on the resume.
Recruitment announcement of a certain company
However, usually, becoming a big fan means that they have put in a lot of time and effort for their idols. If they had not experienced serious idol collapse, big fans would not give up their social accounts that they had worked hard for a long time. So, if a big fan falls in love with another star, usually he will choose to open another account to chase stars, which is what the fan circle often calls "wearing a vest".
Once it is found that the two accounts are "under the skin" of the same person, it will often attract dissatisfaction from fans on both sides.
In today's entertainment industry, the remarks of big fans are even linked to the image of artists. Sometimes big fans will become popular searches, arousing suspicion from passers-by and indirectly have a negative impact on the image of celebrities. For example, the big fans of Liu Shishi once lost their fans because she "business business" and had no new works, which triggered public opinion on Liu Shishi's failure to join the group for a long time. If the big fans immediately fall into the arms of another celebrity fan circle after they leave their fans, the two main players will inevitably be pulled out to compare, triggering a melee in public opinion.
Secondly, fans will question the big fans' use of their positions to transfer content output.
Although many of the domestic entertainment fan culture operate from Korea, "300 star-chasing people on the entire network, ten years ago" jokes that many big fans have been fans of the "Korean circle", but as the rules of the game of the domestic entertainment fan circle become more and more complex, the "label" attributes of the content produced in the fan circle are becoming more and more obvious. Everyone's materials, copywriting, and even support forms are as unique as possible, novel and unique. Some time ago, a copy of a certain film in the CP fan circle "Wu Lu can escape" was believed to have plagiarized the copy of another pair of CPs, causing a fight between the two parties, and even put entries like "#Zhao Zhuan Bu Wu#" on a hot search. "Big fans climbing the wall" will be considered to take away the previous fan circle results, and it is inevitable that they will be suspected of being under the melon field.
Furthermore, some big fans of first-line artists have accumulated a comparable number of fans to some small artists after chasing stars for a few years, and they already have traffic. When they support other stars, they will be questioned to use the previous traffic accumulation to seek benefits for new idols.
For example, Yang Mi , a famous fan of "Mizhi Qingdai", was once the president of Yang Mi's fan club. He has organized many offline support activities for Yang Mi. When " Creation 101" was popular, he once supported contestant Wu Xuanyi, , which aroused dissatisfaction among Yang Mi's fans. She also apologized on Weibo for this behavior and resigned from the relevant position.
pictures are from the Internet
The most important thing is that the flow of funds in the fan circle is still a "gray area" of supervision. Even if many funds collected for celebrities have reached millions or tens of millions, it is difficult to have a standardized financial system to manage such a large amount of inflows and outflows. In many cases, some big fans control it. Especially for idols who came from the talent show, fans all assume that during the talent show broadcast, several big fans will use the funds they have raised to invest in concentrated terms, becoming "professional fans" who are employed by the fan group.
However, from an economic perspective, the moral risk of big fans is extremely high, because when a large amount of funds is obtained, how to use it is not something that can be explained in one sentence or two sentences. To a large extent, it depends on the consciousness of big fans. The fan head of a talent show star was questioned for spending money to buy a sea view house, and later a fan club administrator was sentenced to misappropriate public funds and run away. The "opacity" fan circle lacks the most basic management mechanism for fundraising, which can easily allow people with ulterior motives to take advantage of the situation. However, regardless of whether the big fans who climb the wall have similar behaviors, this involves complex economic interests, making it even more difficult for big fans to change jobs.
pictures are from the Internet
In short, behind the operation model of big fans is the logic of "fanization", which is the bottom-up action model. But this framework is relatively fragile and can easily move the whole body. As a very important link between celebrities and fans, the work undertaken is far beyond what ordinary people understand. The difficulty of "big fans climbing the wall" is behind it.
1 Conclusion
Nowadays, operating a celebrity fan circle is infinitely close to running a company, and "big fans climbing the wall" is much more difficult than "employee job change", which indirectly shows that fan circles still lack a matching business framework and management model, and there are many loopholes that cannot be regulated, which will bring higher risks to the collective because of the stay of individuals.From this point of view, there is still a long way to go to regulate the fan circle.
