A few days ago, I found out that Japanese makeup brands also have a chain of contempt? !
These popular brands that are common to everyone can only stay at the bottom of the pyramid in their eyes. Hurry up and see where the models they like to use are!
▌First, let’s talk about the bottom of the pyramid - canmake and Qianli.
Yes, it is a common brand of opening shelves, called "fighter in opening shelves". It is of good quality and low price. The price of a single product generally does not exceed 1,000 yen (about 65RMB). Many people's makeup journey begins with them.
Canmake
people in the world are called "cutting girls". Because is cheap and has touching quality, is not only loved by student parties and office workers, but also many Japanese actresses like it. Taiwanese beauty teacher Kevin has recommended its products many times.
Star products: Five-color eyeshadow #14
● official website price: 858 yen (tax income)
5 color eyeshadow palette is a popular single product of fried chicken from the girl family. has been upgraded this year, improving the color rendering and perseverance of the bright colors in the middle.
#14 retro ruby is also used as the flat color of Chanel 268, with gentle shaved glitter, retro crimson, and bright raspberry. Each color is very stunning, so you don’t have to worry about color rendering, conspicuous swelling, and it looks white and playful.
CEZANNE Qianli
Qianli has less delicate feeling and is smaller and fresher than Canmake. is suitable for creating a perfect daily makeup. Moreover, Qianli’s main focus is without additives, and it is not easy to get allergic to compare prices, and the price is cheaper than killing girls.
Star products: Qianli White Fat Lipstick
● Official price: 528 yen (tax income, about 35RMB)
CEZANNE's celebrity product, everyone commented on "It has both the color of European and American lipsticks and the moisturizing of Japanese lipsticks", is also good in appearance. The price of 500+ yen is really a bargain price.
▌The second-last layer of the pyramid - KATE, Love Mirror, INTEGRATE. Although
all belong to the open shelf series, KATE, Love Mirror, and INTEGRATE are more advanced, and of course, the price will be relatively expensive. is almost 1000 to 2500 yen.
KATE
KATE comes from Kanebo. As a Japanese conscientious brand of affordable cabbage, it has a European and American atmosphere in its bones. has been widely praised for its eye makeup and foundation, and is also quite popular in Japanese OL.
Star products: new 4-color eyeshadow palette
● Reference price: 1320 yen (tax income)
KATE The most popular one in the house is eye shadow. This is a new product just launched in August. The texture of is as meticulous as ever, without makeup, and the color of is beautiful, which is easier to use than many big brands in the counter.
8 color numbers are all in the earth color, or embellished colors with pink and orange tones. can draw a deep and gentle eye makeup, and is an eye shadow palette that is suitable for any occasion.
ZERO liquid foundation
● reference price: 1760 yen (tax income)
KATE home ZERO zero defect foundation, called "The dignity of Japanese open-shelf foundation" .
nude color style, which combines the skin-friendly feeling of liquid foundation and the matte makeup effect of powder, has a smooth and refreshing texture, and is quite moisturizing, so you don’t have to worry about losing your makeup.
black style, mainly with no thick powder and flawless skin. makes people think that the skin is born so good, and it is a nude makeup tool.
Integrate Perfect artistic conception
Integrate is a brand of open-shelf makeup under Shiseido. It continues the exquisite and delicate features of Japanese makeup, and has a very girlish packaging style. 's early-washing cream is even used as a "substitute for CPB", but it seems that it has been discontinued now.
Star products: Jelly Foundation
● official website price: 2,200 yen (tax income)
This is the hottest product of Integrate in the past two years. When it was first launched, almost every drugstore in was out of stock, and even the trial package was clean.'s unique grid air cushion, and the foundation will come out with a gentle press. The foundation is a bit like a jelly texture. The face on is very refreshing and very thin. will not have a heavy makeup feel at all. It is tender and tender, and it is really suitable for summer.
Majolica Majorca Love Magic Mirror
Love Magic Mirror, this Japanese brand with a spell-like name also comes from Shiseido. Its home has super exquisite packaging, and basically every product has a golden relief totem logo, so it is very popular among young people.
Star Product: Love Magic Mirror Mascara
● official website price: 1320 yen (tax)
mascara is the absolute leader of Love Magic Mirror. Its mascara has excellent waterproof and sweat-proof functions. Even if you cry, you won’t dizzy. The makeup effect is long and a nursing formula is used, so you can also take care of your eyelashes when using it. There are also many styles of
, long, thick, long-lasting, curly...
▌Mid-level players of the pyramid - RMK, Paul & Joe.
Both are relatively affordable counter series, and the prices are relatively medium-sized.
RMK
As the "Japanese base makeup bully", RMK's position in the cosmetics industry is also stable. Its foundation, transparency, durability, ductility and moisturizing are all not inferior to those of the first-tier brands.
Star products: RMK silk thin liquid foundation
● official website price: 4950 yen (tax income)
was once rated as the "best liquid foundation" in Japan. It contains 60% Fuji Landscape-based ingredients, which is transparent and delicate than foundation cream. Even if it is put on two or three layers of , it will not feel burdened.
After applying makeup, you are not greasy or dry. It is sticky, thin and concealed, and it is also a bit shiny and moist. After applying it to your face, you will understand what pseudo-nonsy looks like.
Paul&Joe
Paul & Joe is actually a famous French clothing brand. Later, it cooperated with ALBION Orbin to launch the makeup line Paul & Joe Beauty. The overall style of is full of Japanese freshness, and its appearance is also perfect. even plays the cat elements to perfection.
Star products: Enamel isolation
● official website price: 3850 yen (tax income)
PAUL & JOE Enamel isolation is also one of the most popular kings in the isolation industry. legendary 9-color gold powder can naturally modify skin dullness and pore problems. is very moist and moisturizing, and the skin is as smooth and delicate as an enamel doll after use.
Cat embossed lipstick lipstick
Cat lipstick that makes people love and hate is so cute, can only be paid for when you buy it? ! PJ's lipstick is generally very moist and smooth, and the color is not obvious enough. It makes it look super natural and beautiful after applying it a few more times.
▌Okay, the upper level players who are entering the pyramid are coming.
First of all, Sun and Moon Crystal Cai, JILL STUART, and CPB. These are also popular brands that everyone is very familiar with.
LUNASOL Sun and Moon Crystal
LUNASOL is a high-end makeup line under Kanebo. is mainly aimed at exquisite and highly educated women.
Star products: Sun and Moon Crystal Four Color Eye Shadow
When it comes to LUNASOL, the first thing that comes to mind is its eyeshadow palette, and celebrity experts are all in hand.
, especially #01, is a very basic earth color disc, with a little pearlescent, delicate and comfortable powder, will not decolorize or clump, and have good color rendering. is perfect for daily commuting, casual or fashionable makeup.
JILL STUART
JILL STUART, which was originally a European and American clothing brand, later cooperated with KOSE to launch a makeup series, making it a romantic and sweet style, and is a makeup brand that uses its appearance to make a world of beauty.
JILL STUART began to withdraw counters from China, Taiwan, Hong Kong and other regions last year. In other words, this brand of makeup can only be purchased in Japan.
Star products: Jill Stuart Huawulian Lipstick
Jill Stuart's most popular ones are lipstick and blush.
Lipstick is inspired by Thumb Girl, and it also has a hidden small round mirror on the shell. lipstick is as soft as butter, smooth and comfortable to use. forms a thin makeup film on the surface of the lips. It prevents smudge and also exudes the faint fragrance of a crystal bouquet.
CPB
Isn’t it a bit surprising that the noble lady CPB did not reach the top and was only in the second line. Although
CPB has a great reputation, its makeup line has a relatively average reputation, and the price of is not cheap, so it should be based on its appearance. The Japanese little sister said that it is better to buy Grandma Xiang and Dior from to buy CPB...
PS: Grandma Xiang and Dior are really very popular in Japanese girls.
Star products: CPB long pipe isolation
● official website price: 7150 yen (tax income)
As the superstar in the isolation world, CPB long pipe isolation can be said to be praised to heaven.
Not only does it well can modify the skin texture and dullness, can also "turn oil into light" to prevent the foundation and makeup from falling off, and maintain the makeup feel for a long time. "The oily mother" and "the more beautiful the night" are really not casual talk.
▌Okay, finally, the top players are invited - SUQQU, TWANY, Impress.
When I suddenly looked, it was amazing. The three top stars were actually all under KANEBO.
SUQQU
The very low-key SUQQU is not only in Japan, but also in the international community. Although it is only considered a mid-to-high-end line in KANEBO, it does not affect its value at all.
Star products: SUQQU Eyeshadow
Some people call SUQQU "the financial management product in the cosmetics industry". The second-hand price of its eyeshadow has not dropped but increased. is unique in the beauty and makeup industry. Give it 101 points and is not afraid of its pride! The powder of
SUQQU eyeshadow is really good, matte and pearlescent are very delicate and smudged. Sakura Sister said that after touching SUQQU, I felt a little disgusted with it.
SUQQU powder cream
SUQQU powder cream that has become popular all over the Internet has been out of stock and is hard to find, and all the popularity and color numbers are sold out.
is hydrated and thin, and the face is super natural and appropriate, and it will not clog pores at all, making it look creamy and makeup. Dry skin and oily skin are very suitable, "the night becomes more beautiful".
will be upgraded to in September this year. The new model focuses on a "powder-free" texture, and all toners are coated with an amino acid inducer, and makes it evolve into a moist texture. Even if applied to the skin, the powder does not have a floating feeling. It is as if it is completely integrated with the skin. It is not floating, smooth and shiny, and the makeup feels very high-end.
TWANY
KANEBO's independent high-end brand, people are aimed at noble ladies, with a slightly higher price, but better quality.
The most famous one is the CENTURY series ultimate powder cream, a thousand-yuan Lady powder cream, which is really easy to use, and it is really expensive!
Star Product: TWANY Powder Cream
contains the most luxurious hydrolyzed silk protein of KANEBO. The skin-nourishing powder cream is veritable. The cream has a very silky texture, like cream. It is easy to push it away after applying it on the face. It has great moisturizing, concealing power, and luster. No matter how much you apply, you won’t be able to mask it. It’s okay to hold makeup for 10 hours. Use dry skin and oily skin with confidence.
Impress's beauty
Many people will compare Twany with Impress, but I once heard from Japanese cabinet sisters that Twany powder cream is mostly a stir-fried agent product, and the real pure blood of "golden branches and jade leaves" is Impress! However, the
Impress product line is regarded by kanebo as the master of their cosmetics department in the past 70 years.
Star Product: Impress Pink Cream
As long as people have used it, they say it is OK!
tastes better than TWANY, and the makeup effect is also well-known creamy skin. The face on has a very touching white makeup, and it will not be dull at all, and the more beautiful it becomes. is more suitable for mixed oily mushrooms. You need to apply a relatively oily bottom before using the dry skin, or use it in spring and summer.
OK. The above is the contempt chain of Japanese makeup brands I chatted with my friends. It only represents personal opinions. After all, everyone's experience of using them is different.
is not only makeup, but it is said that there is also a chain of contempt in the skin care industry. A friend once told Osaka sauce that POLA's cabinet sister looked down on SK-II...
Once heard a saying in the makeup industry: European and American people look down on Japan, Japanese people look down on Korea, Korean people look down on domestic, domestic people look down on Southeast Asia...
But now many brands are coming from behind. What is the Japanese brand pyramid in your heart?
