Oh My Girl Arin ranked first in the personal brand ranking of girls group members in July 2022
In July 2022, it was not TWICE or BLACKPINK members who ranked first in the personal brand reputation ranking of girls group members, but Oh My Girl Arin.
According to the big data of 579 girl groups from June 17 to July 17, 2022 released by the Korean Institute of Business Reputation on the 17th, Oh My Girl Arin ranked first in the July ranking with a brand index of 113.76%.
Koo Chang-hwan, director of the Korean Business Research Institute, said: "For Oh My Girl Arin, keywords such as ‘Congratulations’, ‘Innocent’, ‘Donate’ occupy a high position, while ‘Happy marriage’, ‘birthday’, ‘Seoul ghost story’ is very popular in the keyword analysis category. The positive response rate of Arin related keywords was 86.07%. ”
In addition, the rankings of the girls’ group members in July range from 2 to 30 are: BlackPink Jennie, Twice Nayeon, Oh My Girl Mimi, aespa Winter, aespa Karina, BlackPink Jisoo, Girls' Generation Taeyeon, Red Velvet Joy, Girls' Generation Seohyun, BlackPink Rosé, Girls' Generation Yoona, aespa Giselle, Laboum Soyeon, Loona Chuu, Twice Mina, BlackPink Lisa, Red Velvet Seulgi, aespa Ningning, Red Velvet Irene, Red Velvet Wendy, Twice Jihyo, Mamamoo Solar, Oh My Girl YooA, Cosmic Girls Bona, Twice Dahyun, Mamamoo Hwasa, Red Velvet Yeri, Girl's Day Hyeri and Le Sserafim Kazuha.
Brand Reputation Index is an index created through big data analysis of brands. It can measure the positive/negative evaluation of a single girl group brand, media attention, consumer interest, usage and traffic, etc., and its analysis of the brand reputation of individual girl group also includes brand assets that measure brand influence.
