text/Yangcheng Evening News All-Media Reporter Liu Xingtong Correspondent Wang Xingzhou Li Dong Rao Sibi Tan Lulin Li Le Official Key
National Day Golden Week is coming, and the popularity of long holiday travel bookings has been "full" this week.
Yangcheng Evening News All-Media reporters learned from multiple online travel platforms that this year's National Day Golden Week, in the face of the upgrade of epidemic prevention and control, tourism has shown a clear "peripheralization" trend: Most residents will use their families as units to carry out rich and flexible surrounding short-distance tours around a radius of less than three hours, and spend a seven-day long holiday.
Tongcheng Travel 2021 National Day Golden Week Travel predicts that the number of domestic tourists nationwide will reach 650 million in the 2021 National Day Golden Week, recovering to more than 80% of the same period in 2019. (For more news, please follow Yangchengpai pai pai.ycwb.com)
html "Micro Vacation at the Doorway" within 13 hours
According to Tongcheng's prediction, the peak of passenger flow at domestic civil aviation airports will occur tomorrow (September 30) and on October 7 of their return trip, with the largest passenger flow in and out of the port and flights in core cities such as Chongqing, Chengdu, Shanghai, Kunming, and Guangzhou.
In terms of trains, Guangzhou ranks second in the country in the popular city during the National Day, second only to Chongqing, which ranks first.
How popular are the National Day surrounding tours?
Fliggy data shows that in the past week, the number of National Day air tickets, hotels, homestays, surrounding tours, long-distance tours and car rental bookings has increased by more than 100% month-on-month on the previous week, of which the surrounding tours have increased by more than 380%. Especially the "micro-vacation at the doorstep" within a 3-hour drive has been popular, and people are more willing to discover the "poetry and distance" around them from their hometowns (place of residence).
On the Ctrip platform, the number of orders booking tickets for National Day scenic spots has increased by more than 30% compared with the same period last year, and the proportion of tickets in surrounding scenic spots has increased significantly. At the same time, the proportion of orders for hotels with degree is also higher than the same period last year, with tourists from the Yangtze River Delta and Pearl River Delta regions being the most enthusiastic.
Ctrip said that many urban families choose "hotel immersive vacations", and "stocking hotels" and "staying at home" are a major trend for parent-child family trips this year on this National Day.
According to statistics from Feizhu, nearly 70% of the people who travel on National Day are "post-90s". Rural tourism, red tourism and car rental and self-driving have become the most popular travel methods. We have deeply discovered that the "Chinese style" of the motherland's beautiful rivers and mountains is leading the trend.
Mafengwo data shows that since this year, the popularity of surrounding tours has been on an upward trend, and tourists are more keen to explore niche destinations and ways to play around the city - homestays, camping, hot springs, culture and art, intangible cultural heritage, etc., are all popular experiences of surrounding tours.
It is understood that the "camping +" gameplay that is popular among young people has soared this year. According to Mafengwo statistics, camping + fly fishing, camping + paddleboard yoga, desert camping + bonfire party, cave camping + adventure, island camping, crossing camping, etc., the search popularity of National Day has increased by 200%, and Beijing, Chengdu and Guangdong have become the three popular camping destinations.
Fragment of surrounding travel: Hot springs and beach self-driving packages in the province are selling hot springs and beaches
Tuniu Tourism Network released the "2021 National Day Tourism Consumption Trend Report" pointed out that since last year, the normalization of epidemic prevention has profoundly changed people's travel habits, and the demand for surrounding travel has shown a trend of high-frequency and fragmentation in-depth development:
More and more tourists are keen to spend two or three days taking a nap in surrounding ancient towns, villages, homestays and other places; or three or five friends drive by themselves, and feel the mountains, rivers and lakes that are "closely in front of you"; or take your children to breathe the fresh air outside the city and experience different scenery and folk customs.
"Peripheral tours have become an important growth pole of tourism consumption. Peripheral tours are not only holidays, but also expected to develop into a way of life for people." Tuniu pointed out.
According to Su Yingshan, executive deputy general manager of Guangzhiyou Guangdong-Hong Kong-Macao Tour Headquarters, according to sales data, self-driving tours are the first choice for tourists around Guangdong tourists this year's National Day. To this end, the travel agency provides a wide range of self-driving hotel packages for tourists to choose from, and bookings of such products are currently popular.
Self-driving tour hotel package prices, it is understood that popular hot springs and beach products have risen by 10% to 20% year-on-year. For example: The price of Huizhou Longmen Hilton Resort Hotel was 1,550 yuan/night on the National Day last year, but rose to 1,700 yuan/night this year, and bookings are still in short supply; the Beiluo Secret Hotel in Hailing Island, Yangjiang, with infinity pool and cliff pool, was 1,019 yuan/night on the National Day last year, and rose to 1,134 yuan/night this year.
Su Yingshan said that based on the current normalized epidemic prevention and control measures, tourism consumption in the province has shown continuous prosperity. It is expected that the data on self-driving tours in the province on the National Day is expected to surpass the same period last year. The beach, hot spring, and park direct-to-stop tourism products that reach their destination will all be favored by more families.
It is reported that in addition to private cars driving themselves, the number of people planning to rent cars for a long holiday is also increasing. The number of visits to the self-driving channel of the Mafengwo platform has reached a new high in recent days, and the popularity of "self-driving" related searches has increased by more than 150%; the number of bookings for the National Day car on the Fliggy platform has increased by nearly 100%, and the number of bookings for RVs has increased by more than 60% month-on-month. Renting a RV to "sleep into the scenery" has become a popular new way of playing.
Focus on rural homestay destinations and carry out long holiday "slow life"
Travel released by Tongcheng Travel pointed out that tourists who choose long-term travel during the National Day holiday tend to go to rural tourism destinations with wide and sparse population: whether it is to enjoy the natural scenery, feel the agricultural ecology, or experience rural folk customs, it has a strong attraction to urban tourists who are used to facing reinforced concrete.
It is reported that in recent years, rural tourism construction has developed rapidly across the country, and beautiful villages have become the first choice for more and more urban residents to take leisure and vacation. Tongcheng said that the development and construction of homestays, camping and various agricultural and cultural tourism projects have provided a richer choice for rural tourism during the holidays.
When the green waters and green mountains of the countryside attract more and more tourists, rural homestays with unique experience have also become an important attraction for young people to "play in the countryside" during the National Day holiday.
It is understood that in the past week, the number of rural homestay bookings on Fliggy Platform has increased by more than 100% month-on-month last week, and the average consumption of rural homestays born in the 1990s has increased by about 20% year-on-year. Among them, rural homestays in Dali, Lijiang, Zhoushan, Guilin, Beihai, Southeast Guizhou, Huangshan, Jiaxing, Aba and Zhangjiajie performed well. The National Day B&B trip report released by
Tujia shows that during the National Day, tourists from Shanghai, Chengdu, Shenzhen and Guangzhou booked rural B&B the most, among which boutique inns, single-family villas, courtyard houses, duplex rooms, sea view rooms and other rooms are the most popular.
In addition, Huidong and Longmen in Guangdong Province were also selected as "the most popular rural tourism destinations for National Day".
According to Tujia's forecast, during the National Day, more than 42% of homestay bookers will choose multi-person rooms. The experiences such as art and culture, healing and leisure, countryside walking, fruit and vegetable picking will be the "rural slow life" that families and tourists are keen to experience.
Source | Yangcheng Evening News • Yangchengpai
Editor | Li Li
