Li Ning , male, Zhuang nationality, born on March 10, 1963 in Xingbin District, Laibin City, Guangxi Zhuang Autonomous Region, Nansi Township, . His ancestral home is Foshan City, Shunde District, Guangdong Province. His great-grandfather moved to Guangxi to make a living. He is a famous Chinese male gymnast and Olympic champion, nicknamed " Gymnastics Prince ". Li Ning graduated from the School of Law of Peking University, received a bachelor's degree in law and an EMBA from the Guanghua School of Management of Peking University.
lover Chen Yongyan
Chen Yongyan and Li Ning are fellow villagers. They have been with each other since they entered the Guangxi gymnastics team as children and are childhood sweethearts. After that, the two became close friends, trained together, shed tears, laughed together, and later joined the national team one after another.
At the 1982 World Cup in Gymnastics, Li Ning won 6 gold medals alone, becoming the star of gymnastics, and was later known as the "Prince of Gymnastics". Later, at the New Delhi Asian Games, Li Ning and Chen Yongyan both won the all-round championships in men's and women's gymnastics. Chen Yongyan has since been known as the "Asian Gymnastics Princess".
The subsequent Los Angeles Olympic , as the captain of the Chinese women's team, Chen Yongyan led her teammates to win the team bronze medal. She also entered the finals in many events and performed well. When other teammates competed, she also cheered up and set the example that the captain should have. Li Ning has become a big winner in the Los Angeles Olympic gymnastics competition, winning 3 gold, 2 silver and 1 bronze alone, and the limelight is unparalleled. After the Olympics, Chen Yongyan retired and the two also made their relationship public. After many years of love, the wedding was held on July 1, 1993.
Family Education
Li Ning's family
1999, 37-year-old Chen Yongyan gave birth to a son for Li Ning Li Xiaoning .Since both the couple are gymnastics stars, they both hoped to train Xiaoning to be a gymnast, but after practicing gymnastics for a period of time, Li Ning said that because there is no standardized training and no national training, the Olympic champion cannot be cultivated.
When talking about the educational philosophy of Li Xiaoning, Li said that his wife hopes to work hard to create a healthy and mentally healthy child. The most important thing is to learn to be independent, confident and self-reliant from an early age. As for how to make the child grow up healthily, Li Ning, like every father, lacks confidence in his education. "I don't know how to do it well, I can only explore and ask him (Li Xiaoning) to move forward slowly."
As an entrepreneur, Li Ning answered the question of whether he hoped his son would take over the management of Li Ning's company in the future. The company is already managed by the team, and there is no situation where the company is handed over to whom. As for whether his son will participate in the company's business management when he grows up, it also depends on whether he has such ability and opportunity, just like whether he can practice gymnastics.
Brand Introduction
After retiring in 1989, Li Ning joined Guangdong Jianlibao Group and founded the "Li Ning" sports goods brand. With the opportunity of sponsoring the 1990-year Asian Games Chinese delegation, he started Li Ning's business, thus setting a precedent for the management of Chinese sports goods brands.
Li Ning [Famous Chinese Men's Gymnast]
1992 Barcelona Olympics , "Li Ning Card" was selected as the special award-winning equipment for the Chinese sports delegation, thus ending the history of Chinese athletes wearing foreign sports brand clothing at the Olympics.
After ten years of development, "Li Ning" has long become the number one brand of sports goods in China, and "Li Ning" has signed agency agreements with dealers in nine overseas countries and regions.
In the spirit of "original from sports and used for sports", Li Ning has always actively supported sports at home and abroad. During the Beijing Olympic bid, Li Ning Company was an enthusiastic sponsor and has always supported and promoted the development of China's sports industry.
sports brand
In 1990, Li Ning Co., Ltd. started in Guangdong Sanshui . It was established and worked together with the China Olympic Committee to promote the development of China's sports through the sports goods industry, and spared no effort to sponsor various events. In 1995, Li Ning Company became the leader in China's sports goods industry.On December 30, 2008, in the "2008 World Brand Value Laboratory Annual Award" selection event held by the world's authoritative brand value research institution, World Brand Value Laboratory, Li Ning won the "China's Most Competitive Brand List" award with her good brand impression and brand vitality, winning widespread praise from consumers.
Li Ning brand ranked 50th in the 2010 " Top 500 Chinese Brands " ranking compiled by World Brand Value Lab, with a brand value of 14.252 billion yuan.
Li Ning Company attaches importance to product research and development, and constantly creates records and sets records.
1998 established the first product design and development center for clothing and shoes in a local company, and was the first to become a self-developed Chinese sports goods company;
2004, Li Ning Company cooperated with the Department of Human Exercise Science of the Chinese University of Hong Kong to conduct exercise biomechanical testing of the mechanical properties of sports shoes produced by Li Ning Company, establish a foot database for professional athletes, and collect and analyze professional sports characteristics data, thereby further improving the professionalism and comfort of the product.
As of 2012, Li Ning's products have developed from a single sportswear to multiple series such as sportswear, sports shoes, sports accessories, etc. Li Ning has the largest sports goods distribution network in China, and its international network is also expanding, and has entered 23 countries and regions.
Li Ning Company is establishing an information system starting from ERP nationwide, comprehensively integrating product design, supply chain, channels, retail and other resources, developing e-commerce, and further improving operational efficiency and brand image.
Li Ning Company Brand View: People have unlimited potential. Exercise makes people more confident, dare to show off, constantly discover potential and surpass themselves.
1990, Li Ning Sports Products Co., Ltd. was founded and cooperated with the China Olympic Committee to promote the development of China's sports through the sports goods industry and sponsor various sports events. Li Ning Company became the first Chinese sports goods company to sponsor the Chinese sports delegation at the Asian Games;
1992, Li Ning Company provided award-winning equipment to the Chinese Olympic delegation and became the first Chinese sports goods company to sponsor the Olympics;
1993, Li Ning Company took the lead in establishing a franchise monopoly marketing system nationwide;
1995, Li Ning Company became the leader in China's sports goods industry.
In 2004, Li Ning Company was successfully listed on the Hong Kong Stock Exchange Main Board, with sales reaching a record high, becoming the first Chinese sports goods company to be listed overseas, and sprinting towards the goal of a world-class brand.
In 2005, Li Ning Company became the official NBA partner;
2006, Li Ning Company became the official ATP China market partner.
This article was edited by Toutiao Encyclopedia user Yi Ye Youran 2020, Chen WL, Xiaopang Haoya, Dafang Xiaoxi, Gong666777888.
