Yangzhou media never seems to be short of "big events". The so-called "big event" that was widely hyped was on September 10, when Dr.Oscar Nightclub officially signed a contract and confirmed its entry into Jiayuan Modern City, a commercial building in the west district of Yangzhou.
According to reports, at the signing ceremony, Jiayuan Modern City also put forward a so-called "big move" - the project will become the first commercial entity in Yangzhou that opens 24 hours a day.
Jiayuan Modern City is currently a construction site.
speculation concept "noisy" so that owners
This so-called "big event" did not attract much attention from the market, but it attracted discussions from the owners of Jiayuan Jiulong Bay, who were "stakeholder".
Owner group sparked discussion.
According to reports, Jiayuan Modern City is Jiayuan Jiulongwan residential supporting commercial , including a 14-story star-rated garden hotel with an area of about 15,000 square meters, a 14-story Linhe Grade A office building with an area of about 13,000 square meters, and a 5-story Linhe commercial building with an area of about 32,000 square meters.
In the Jiulong Bay owner group, some owners said, "I will be blessed to live here in the future", "There are more bars, and there will be more people renting houses", "As long as you don't face my house", but some owners expressed their concerns, "Will it not affect rest?", "There is really a 24-hour bar, not good at all." even issued a soul-sentenced question like "Meng's mother moved three times" - "When you go in and out, children will not be precocious when they see their long legs?"
is suspected of "false propaganda"
actually, there is no need to worry too much. Because 's so-called "Yangzhou's first 24-hour business business unit" is not only concept hype, but also an absolute "false propaganda".
was released from the Xicheng Impression Marketing Center on July 4, promoting the "first TOP-grade product in 2018" and "Yangzhou's first prefabricated sales office". It seems that the Yangzhou Jiayuan West District project is particularly fond of "the first to eat the crab". However, today when is so developed, it is indeed commendable that it dares to speculate on concepts and even "false propaganda"!
Media reported previously.
On May 22, 2018, the "Yangzhou Release" Pengpai released "The 24-hour commercial complex in Yangzhou City Center is built, and catering, fitness and other industries are open all day". On June 4, 2019, Yangzhou.com published the news about Yangzhou Daily "Yangzhou's first 24-hour commercial complex will open in July", with only one protagonist - CICC Wenchang Commercial Center.
Previously reported by the media.
Is this the developers and media not having enough discrimination capabilities, or is it that they chose to "turn a blind eye" to hype the concept?
At that time, the relevant person in charge of CIMC Wenchang Commercial Center explained the connotation of "24-hour business" - "The street shop will be officially opened at the end of July, with a 2-story building and a 5-story building, which includes catering, KTV, and clearing bars and other business formats, all of which are open 24-hour business." In comparison, Jiayuan Modern City's interpretation of external publicity is more like a "word game" - "No matter when you step in, there will be merchants opening business!"
In addition to the Oscar bar that just signed the contract, the project has other hotel plans. With such a low-standard "open 24-hour business", Jiayuan Modern City is not only not the "first" company, but may not be ranked at all. is located in Times Square in Wenchang Pavilion. The Doubletree Hotel in Yangzhou is located in Times Square. The higher-end Doubletree Hotel in Sansheng International Plaza has been opened long ago. There are many internet celebrity wine bars open all night on the RMALL Outside Street in Jinghua City.
Open a 24-hour "Rosen" convenience store, pharmacy, or even local catering "house" to call yourself a "24-hour non-closing business"?
Consumers' "defeated character"
project official WeChat is not humble.
queries online information. At present, Jiayuan Modern City is only the construction site. It not only calls it "Oh Mai Ga! The West District Commercial Geometry Center is here!" even says "The West District Commercial Geometry Center is enough, but the quality is not enough", "Fortunately, this business model has been found by Jiayuan Modern City!" This kind of phrase with a slightly "pyramid scheme style" , and name the "Runmao International Plaza" not far from Dashen - "The grades and investment levels are uneven, and the popularity is poor."
media promotes 32,000 square meters of community business "benchmarking against Jinghua City".
In fact? In addition to Jiayuan Modern City, which is still a construction site, Jiayuan has only one shopping mall in Jiangdu opened in Yangzhou. Although it is located next to Wenchang Road and Golden Eagle, its popularity is "sea water and flame" compared to Golden Eagle New City Square, but there is no "smug" next to Golden Eagle New City Square.
According to Jiayuan Modern City's unilateral publicity, "As of now, we have contacted several traffic brands including Emperor International, Hu Taoli, Qixintian, Dachaohuai, Xiabu Xiabu, etc., and the merchants that intend to enter include Hilton Hotel (actually Hilton Garden Hotel, author's note), Burger King, Haidilao, etc.".
, the "Runmao International Plaza" is publicly consumed by Jiayuan Modern City. The businesses in business include Burger King, Starbucks, KFC, Happy Blue Ocean Cinema, Watsons, Yan Chu, Suning.com, Dongyuan Pavilion, etc. In addition, there is a "RT-Mart" that almost all commercial bodies in Yangzhou have dreamed of.
Runmao International Plaza has become a regional commercial center.
"Actively consuming Runmao International Plaza is not only a defeat for character, but may also bring shame on oneself." An industry insider said, "From the result of Oscar entry, Jiayuan Modern City needs to be more grateful. Thanks to the creation of the night economy business district from RT-Mart to the Shoukai Yunjinshui Street for so many years."
Jiayuan Modern City benefited from the creation of the sector's night economy.
From the perspective of location, Jiayuan Modern City is connected to the easternmost end of Shoukai Yunjin Water Street, and can even be called an "extension" of the water street nightclub economy.
For Jiayuan Modern City, the most urgent question at present is how to get rid of the "experience" hobby of hype concepts, return to product planning and creation, and make good use of the advantages of "community-like business", finds its own position and live out the way it should be .
