In recent years, Huaiji County has vigorously established the Yinong Information Cooperative, carrying out agricultural public welfare services, convenience services, e-commerce and training experience services, and adopting unified brands, signs and signs to allow agriculture, rural areas and farmers to share information and modernization results, open up the "last mile" of Huaiji agricultural product sales, and make Huaiji specialty agricultural products sell well across the country.
"9.9 yuan per yuan, weighing about 4 kilograms. I heard the sound of dongdong, and it said it was ripe. Let's take a look. It's just such a big one. The watermelon has sand and is very sweet." Guo Fengna, who is working hard to promote Huaiji's specialty agricultural products to netizens all over the country, is the head of the county-level operation center of Huaiji County Yinong Information Society. She and the e-commerce live broadcast team are conducting online live broadcasts to sell the national geographical indication protection product Tanmai Watermelon. In just over an hour of live broadcast, she successfully helped farmers sell more than 1,000 kilograms of watermelon.
Liang Xiyuan, head of Guangdong Tanmai Agricultural Development Co., Ltd., said that they have cooperated with Yinong Company for three years and sold about 2 million kilograms of watermelons through e-commerce every year. With the help of e-commerce, Tanmai watermelons have been booked in large quantities this year, faster, better and wider than offline sales.
With the rapid rise and development of rural e-commerce, more and more services and goods have entered the countryside through e-commerce, changing the lives and consumption methods of farmers. Huaiji County Yinong Information Society County County takes this opportunity to actively develop the "fertile soil" of rural e-commerce, create an e-commerce team, use Internet technology to open up online and offline channels, build a comprehensive service platform, and provide sales channels for farmers. With this "technical activity", the e-commerce team can sell Huaiji agricultural and sideline products to all parts of the country with just one network cable and a mobile phone, promoting rural economic development and helping rural revitalization.
"We have created a new marketing model of 'Internet + Rural Circulation' that combines online and offline to help farmers sell agricultural products, and contribute to broadening agricultural product sales channels, promoting the development of the agricultural industry, and helping farmers increase their income." Guo Fengna said.
Huaiji County Yinong Information Society County Operation Center is supported and constructed by county-level agricultural and rural authorities. Huaiji County Aid E-commerce Co., Ltd. is responsible for the operation. Through a combination of online and offline methods, it promotes Huaiji agricultural and sideline products. At the same time, e-commerce live broadcast was used to sell products such as Tanmai Watermelon, Hongye Meat Pigeon, Qiaotou Cornmeal and other products. Since the beginning of this year, the total live broadcast sales output value has reached more than 2 million yuan. In order to help farmers in our county achieve self-production and self-sales at their doorstep, we have also carried out e-commerce technology activities to go to the countryside to give "e-commerce wings" to the development of rural revitalization industries.
Published: Huaiji County Media Center
Reporter: Pengda County, He Liling
Edited: Huang Xiaoqian
Edited: piping instrument
Review: Li Guangji
Review: Li Guangji
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