Source: Biketo.com|Meiqi.com Author: Paintbrush
Recently, more and more well-known brands outside the industry have entered the two rounds of electricity-assisted market, launching different types of electricity-assisted products in the name of co-branded models, commemorative models, etc., or announcing plans for new products. Will this be an opportunity for two rounds of industries to "get out of the circle"? This article will take stock of well-known non-industry brands that have launched electric to help bicycle /scooter products in the past year. Let’s discuss it together. If there are any omissions in
, please add it in the comment area.
September 2021 BMW i Vision AMBY
" BMW Bicycle " was once an embarrassing existence in the eyes of domestic riders, but this time BMW is really here. In September last year, BMW released i Vision AMBY electric to assist off-road mountain bike , with a powerful configuration and a super concept appearance. The whole vehicle is highly integrated, the LED lights are integrated in the handlebar, and the brake lever and battery case are made of carbon fiber. They are equipped with a 2000wh battery pack. They only take 3 hours to fully charge, and are equipped with a Shimano motor. According to traffic regulations , the maximum assist speed can only reach 25 km/h, but it can be identified through GPS and drive to 60 km/h on the expressway.
, supplemented by lightweight design, is likely to be the leader among the electric powered Lindao off-road mountain bikes. Unfortunately, this super cool electric powered mountain bike has not yet announced its retail price, so you can only see the style in the picture.
November 2021 Porsche Sport & Cross
Speaking of cross-border entry into the power, Porsche is the most famous and most representative brand. As a luxury sedan brand, Porsche is also one of the first brands to show strong interest in the power market. As early as November last year, Porsche acquired a majority stake in the electric bicycle brand Greyp. In June this year, Porsche acquired Fazua, a lightweight electric power-assist motor system brand, and announced plans to launch more electric power-assist bicycle products.
Currently, Porsche's electric assist bicycles are Sport and Cross, two soft tail mountain bikes . Both models have the same frame configuration, both equipped with Shimano EP8 motors, supporting a maximum boost speed of 15.5 mph and maximum torque of 85N.m. , which is only different in configuration. The Sport is priced at US$10,700, about RMB 75,000, with a battery capacity of 630Wh (S-code battery capacity is 504Wh), and the transmission system is Shimano DI2 11-speed; the Cross is priced at US$8,550, about RMB 60,000, with a battery capacity of 504Wh, and the transmission system is Shimano XT 12-speed.
The future plan for Porsche electric bicycles is to establish a joint venture with Ponooc Investment BV to jointly build Porsche electric power bicycles and find new solutions for the micro transportation market. In addition to the joint venture, Porsche said it will continue to work with its long-term partner Rotwild to develop its existing electric power bike models.
January 2022 Bugatti electric skateboard
Super sports car benchmark brand Bugatti launched a electric scooter at this year's International Consumer Electronics Exhibition (CES), and its name is the English name of the electric scooter - Electrictml2 Scooter, with a starting price of US$920, about RMB 6,449. The electric skateboard weighs only 35 pounds, the frame is made of magnesium alloy, has LED headlights and a display, and a top speed of 18.5 mph. The brake is equipped with an ABS anti-lock system, with a maximum motor power of 600W, and a maximum slope that can be ridden is up to 15%.
The real highlight of this car may be that the taillights on the rear fender can project Bugatti LOGO graphics to the ground, and the luxurious atmosphere is instantly full.
March 2022 Ducati FUTA
Motorcycles and bicycles are both two-wheeled vehicles, and they are closer in blood relationship. The famous motorcycle brand Ducati (Ducati) has been paying attention to electric-assisted bicycles very early, and has successively launched electric-assisted mountain bikes such as Enduro, AM, and TREKKING. In March this year, Ducati launched its first electric road vehicle FUTA.
Ducati claims that FUTA, as a lightweight electric powered road vehicle, perfectly combines comfort and performance by focusing on design, innovation and fun, aiming to cover longer distances and slopes beyond expectations, embodying the pure Ducati spirit.
The whole vehicle weighs about 12.4kg, is equipped with a 250 Wh battery pack, and a 250 Wh extended battery pack, with a range of 80 kilometers.
FUTA is available in two versions. The basic version of FUTA is priced at 7690 euros, about 52721 yuan, and is equipped with FSA K-Force WE electric transformer and FSA System HM 1.0 hub motor. The limited edition FUTA LIMITED is priced at 11,990 euros and has the iconic Ducati Corse paint, equipped with Campagnolo Super Record EPS electric transformer and the same FSA motor.
May 2022 Harley Serial 1
Motorcycle brand Harley Davidson launched its first electric power bicycle product Serial 1 as early as 2020. Like its motorcycle products, Serial 1 also has a retro and elegant appearance. In May this year, Harley released the second-generation Serial 1, equipped with a 250w Bosch mid-mounted motor, with a maximum speed of 28 mph , and a maximum price of US$5,000, about RMB 35,000.
In addition, Harley and Google have joined forces to add Google cloud technology to the second generation Serial 1 to improve security performance and realize the Internet of Things. The car is also named by Google as a strategic e-bike partner. Thanks to Google Cloud's support, users can track their riding data and activate their bikes' safety measures. If you ask how to attract attention today when the electric power products are blooming, then the impressive appearance and advanced interactive experience are definitely two plus points.
July 2022 Shell SR-5B
The world's largest oil company Shell announced its entry into the electric power market to help the bicycle market. Shell executive Rahul Malhotra said micro-transportation will play an important role in future urban transportation.
Regarding the electric-enhancing bicycle field and the advantages of Shell, Malhotra said that compared with many unknown new brands, consumers prefer to buy products from well-known brands such as Shell. However, the specific development direction of Shell Electric Power Bicycle has not been completely finalized yet, and the entry into Electric Power is due to Shell's forward-looking placeholding operation of the micro-transportation market.
This time, Shell has prepared three electric-powered bicycles, mainly aimed at the US market.
Ride SR-3B is priced at 1,184 euros, about 8,289 yuan. It is the most entry-level product, equipped with a 250W rear motor, a 36V 7.8 AH battery can be removed and replaced, with a range of about 40 kilometers and a power speed of up to 25 miles per hour. The starting price of
SR-4B and SR-5B is 1875 euros, about 13,126 yuan. Among them, SR-4B is a single-beam frame. Both models are equipped with a 500W rear motor and a 48V embedded battery, with a range of up to 80 kilometers.
SR-5B is a classic diamond frame.
The entry of the oil and energy giant may indicate that the power-enhancing war is really about to begin.
July 2022 MUJI×Honda Su-MS01
htmlOn July 4, Japanese daily necessities brand MUJI (Muji ) officially started pre-sale of the new electric bicycle "Su-MS01" launched with New Continent Honda on its own WeChat mini program. MS01 abandons unnecessary decoration, does not have any personalized color scheme, does not have so-called fashionable or retro decoration, and does not even have the headlights embellishment, and the appearance is only available in black and white.
MS01 is equipped with a 400W motor, with a maximum speed of 25 km/h. It is equipped with a 48V/20Ah ternary lithium battery, has an EBS energy recovery system, and theoretically has a battery life of 65km. The domestic price is RMB 4,980. However, people seem to have felt aesthetic fatigue about this minimalist electric vehicle. Including the added value of MUJI, there will be more choices in the domestic electric vehicle market at the same price.
August 2022 Mavericks x Razer SQi
html In August, Mavericks and well-known PC peripheral manufacturer Razer launched a new electric car SQi, with the appearance design that is very recognizable. SQi uses aviation-grade magnesium alloy material, equipped with the new V37N Cloud ECU central controller and Ruidian AI power lithium battery system. The fastest charging of 24Ah batteries takes only 5 hours. The co-branded SQi has installed a customized brand of "NIUxRAZER" on both sides of the battery compartment, and introduced Razer's signature fluorescent green ambient light, which is quite representative, with the initial price starting from 8,099 yuan. Compared with the joint electric car between MUJI and Honda, the Mavericks × Razer's SQi has a sharper appearance design and has more innovative functions. I believe it can touch the hearts of many Razer fans.
The cross-border brands included in this article come from different industries such as automobiles, motorcycles, oil, electric vehicles, daily necessities, etc. It is certain that these big brands are very optimistic about the future prospects of "micro transportation" and have launched corresponding electric + two-wheel products. However, due to the anti-dumping policies of Europe and the United States on China, foreign users cannot enjoy high-quality and low-cost electric moped products. However, when modern cities are congested, pollution problems are becoming increasingly serious, oil prices are rising frequently, and when the automobile industry begins to embrace electricity, I believe that more companies will invest in electricity to help bicycles, an emerging market, and we also look forward to more "unimaginable" new models coming out in the future.
