The brand program "Zhengda Variety Show" launched by CCTV Comprehensive Channel of China Central Radio and Television will be completely renewed and set off in 2022. The upgraded and revamped "Zhengda Variety Show" focuses on the first batch of 100 key rural tourism towns in the

2025/05/3019:35:35 hotcomm 1550

Have you ever seen the colorful northwest scenery, the warm and poetic southern landscape, the vast and beautiful northern fertile fields...

"If you don't watch it, you won't know, the mountains and rivers are so wonderful!" The brand program "Zhengda Variety Show" launched by CCTV Comprehensive Channel of China Central Radio and Television will be completely renewed and set off in 2022. The upgraded and revamped "Zhengda Variety Show" focuses on the first batch of 100 key rural tourism towns in the country. Through diverse interactive audio-visual techniques such as "external short video + studio observation", it presents the new look of Chinese rural areas in the new era, promotes the integrated development of culture and tourism, and helps rural revitalization. The new program will be broadcast on CCTV-1 every Sunday at 18:00 on April 24th.

The brand program

As a cultural and tourism integrated media program, each episode of the new version of the program will enter a village with cultural and tourism characteristics, follow the "travel visitor" to go deep into the local area, visit the check-in resorts in the hearts of villagers, find the scenery of the towns and towns in all directions, and explore the historical footprints and the current atmosphere. The program will also invite cultural and tourism experts such as Natural Geography , Humanities and History to the studio to interpret the Chinese stories in the green waters and green mountains, and feel the natural beauty and humanistic charm of the beautiful rivers and mountains together.

From looking at the world to seeing China, "Cloud Traveling All over the World" check-in in the green waters and green mountains

As one of the longest evergreen programs in China, "Zhengda Variety Show" was once a window for generations of people to understand the world and broaden their horizons". The sentence "If you don't watch it, you won't know, the world is so wonderful" is even more impressive. The program broadens the audience's horizons and conveys a humanistic atmosphere through novel and interesting natural geographical content.

The brand program

Thirty years ago, "Zhengda Variety Show" took everyone to see the world. Thirty years later, this show will take everyone to watch China again.

"A characteristic town, a visitor, five authentic styles, and a beautiful impression." The new version of "Zhengda Variety Show" returns to the original intention of cultural tourism, followed the visitor to the towns in various places. With the recommendation of local people, check in to local food, beautiful scenery, intangible cultural heritage, specialties and other local scenery. Studio experts enter from cultural perspectives such as geography and history, interpret the connotation of local cultural tourism, and bring an "exclusive travel guide" to the audience, and feel the natural scenery and cultural customs in knowledge and entertainment.

The brand program The brand program

section setting, the program follows the classic link of "Zhengda Variety Show" - "Real or False", organically interacts the tourism and cultural experience with studio guests' riddles, and leads to relevant topics for in-depth discussion and cultural interpretation. From first knowledge and exploration to in-depth interpretation, it brings a swim experience that is both knowledgeable and interesting.

is the origin of human skiing and the magnificent mountains and rivers that conquers photographers

"There are fairy tale-like ice and snow here, and the magnificent mountains and rivers that conquers photographers. This is the Altay region of Xinjiang Uygur Autonomous Region." The first new edition of "Zhengda Variety Show" will, under the host Zhang Shuyue , Researcher of the Institute of Geographical Sciences and Resources of the Chinese Academy of Sciences, President and Editor-in-Chief of "China National Geographic" magazine Li Shuanke , Professor and Dean of the School of Chinese Language Education of Peking University, and travel visitor Liang Sainan, enter the northernmost township in western China, the northernmost township in western China, the Hemuhanas Mongolian Township, Burjin County, with beautiful scenery everywhere.

The brand program

Homu's snow season lasts for 7 months. It has a skiing tradition that has been passed down for thousands of years and an ancient horseback culture. Fashion and tradition are blended here. With the five "must" check-in projects recommended by locals, visitor Liang Sainan felt the charm of ancient fur skis, checked in "Little Beautiful Peak" and "China's Most Beautiful Power Supply Station", tasted local milk wine, milk tea, milk lumps and and other special foods, participated in the ritual-sensed milk wine production process, felt the fun of riding horses, and experienced the great harvest of ice-breaking pike fishing.

The brand program

In addition to answering interactive questions, the studio guests also combined the unique phenomena of each check-in place to explain the formation of "pink snow", protection of animals and plants, winter catch culture and other knowledge from different dimensions such as the regional environment, climatic conditions, and historical culture of in Altay region, bringing a different experience of "in-depth tour" of Hemu in winter, showing a dreamlike world of ice and snow.

The brand program

In the future program, the audience will also be taken to visit Longlou Town, Wenchang City, Hainan Province, Xiannvshan Street, Wulong District, Chongqing City, Hongcun Town, Huangshan City, Anhui Province, and other towns with unique characteristics across the country, and in-depth exploration of the natural scenery and humanistic colors of the beautiful mountains and rivers.

New and old hosts gathered together, the first generation of Vlog people talked to the new era Vlog people

In the hearts of several generations, the outdoor host of "Zhengda Variety Show" was once an ideal career choice, and watching the show together every week is also a kind of "memory of the whole nation".

From "The world is so wonderful" to "The mountains and rivers are so wonderful", "Zhengda Variety Show" has been newly revamped. From 3:00 to 6:00 on April 24, CCTV Video APP will gather several generations of new and old hosts and behind-the-scenes creators to launch a dialogue between the first generation of Vlog people and the new era Vlog people, and talk about the classic plots of "Zhengda Variety Show" and the road of cultural and tourism. The live broadcast will also combine the revisions of "Zhengda Variety Show" to recall past interesting filming events, and carry out an in-depth conversation with full memories, sharing new changes in people's travel methods and leisure life in the new era.

The brand program

From understanding the world to returning to the original intention, "Zhengda Variety Show" has been on the road, measuring the earth with its steps. At 18:00 on the evening of April 24, let us make an appointment with CCTV Comprehensive Channel on the Central Station to go on a walk together. On this road of searching, we will keep walking, seeing mountains and rivers and heaven and earth.

Source: Beijing Youth Network Entertainment

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