text | ruthless
"Do not compromise with any dark forces."
At first glance, it was the line from "Batman: The Dark Knight", which appeared in the rights protection statement of a popular traffic artist studio. It made people wonder: What exactly happened? Why do you speak out like this?
According to the staff of the company Junsheng Culture under Wang Junkai, since June 26, 2020, they have failed to negotiate investment cooperation with Yu Moumou, who claims to be working in a well-known capital company, and were threatened instead. "See the power of capital" . The other party fabricated false news and recording videos on social platforms, fabricated the improper relationship between female artists and Wang Junkai, and intimidated artists and staff. The police have been called and are waiting for the police to handle the matter in accordance with the law.
htmlOn the 120th, the blogger "Male Star Dad Talk Speech Bot" posted a Weibo video, which was about Wang Junkai participating in the 9th anniversary star show competition of League of Legends LPL in August last year. During the live broadcast, he said "This Jinfu is level 16" , which caused an uproar because of its high correlation with domestic violence male star " Jiang Jinfu ". Afterwards, fans defended that "Jinfu" was the nickname that gamers took for the heroes of melee combat in LOL, and Wang Junkai was just following the trend and playing with memes.
This is not the first time.
htmlOn the 121st, someone called "Wang Junkai calling on the phone". Soon, an insider released a video to clarify that it was Wang Junkai who asked the staff to stop the illegitimate child from taking pictures, so as not to reveal the unreleased brand show on his body. In the picture, Wang Junkai's expression was serious and pointed his finger at one place. Then a staff member stepped forward to block the camera and said, "Sorry."
htmlOn the 126th, someone posted on Douban Goose Group - "Wang Junkai Team, Interview Set Plan?" The text said that he had a friend who went to Wang Junkai's team for an interview, and submitted the relevant homework but failed. As a result, in the year-end summary released by the studio, I saw the concept of "traces" similar to those in the homework. Currently, the post has been deleted.
htmlOn November 29, Wang Junkai won the "Most Popular Song" award for the single "Growth", and the "buying award" was rampant for a time.
021 just started, and in just one month, Wang Junkai was plagued by "lost news".
From the struggle between an agent team and irrational fans, it has risen to such a stalemate in the "dark force". Xingfan takes this as an example to explore the relationship between artists and teams. At the same time, we also want to know, as Wang Junkai, the pride of heaven in the TFBOYS group, where is the next "turning point in life" for ?
What kind of team does traffic artists need?
In just one month, it was negatively evaluated several times, and Wang Junkai's studio only responded to the recording video item.
Then many entertainment KOLs took sides for it and were judged by social platforms - The account has been banned for 15 days for posting malicious marketing information, among which "700 Miles Express Handover Pancakes" was banned for 60 days. In the blog post she sent, there was a screenshot of the fan comments written by her, "Capital wants more than just his business or a share of his profits, otherwise it would not take so much time and effort. What they want is a puppet, an obedient money-making machine. "
Many fans think this is another "capital threat". Not long after Wang Junkai set up his own business, he encountered "capital hostage". For the sake of the independent will of the idol and the independent operation team, he was incompatible with the "dark forces". This has also become a popular Weibo account under the hot search entry #Wang Junkai Lawyer Statement#.
In fact, the Internet platform's crackdown on "malicious marketing" accounts is a long-term key project. The People's Daily's article "People's Sharp Comment | Malicious Marketing Accounts, It's time to close" mentioned:
"Creating hot spots out of nothing", "Imagine the name of an authoritative person and posting rumors to mislead the public", "Creating sensational titles and causing group anxiety and uneasiness" - the "routines" of these malicious marketing accounts have already committed public anger. In this regard, cleaning up related articles and closing accounts in accordance with the law is not only to create a clear cyberspace, but also to safeguard public interests and defend the dignity of the rule of law.
"Crafting sensational titles, causing group anxiety and uneasiness" may be one of the fuses for the ban on these accounts. Weibo Management also made a public notice of its disposal.
In addition, entertainment KOL will not take sides for a celebrity public opinion for no reason, most of them are the result of conspiracy with the studio.
So, it is not so much a polite "capital" that it is a crisis public relations mistake for the artist team. Being an artist is often equivalent to building a brand, and an artist studio is a small public relations company.
The problems exposed by Wang Junkai's team this time include: strategy research - unclear positioning; content production - inappropriate, subjective exaggeration; media resources - improper selection; public opinion monitoring - insufficient risk prediction and risk control capabilities.
Studio statement and fans and the "capital power" of KOL, Yu Moumou, is just the marketing director of Shanghai Sosi Data Technology Co., Ltd. search for related companies. Judging from the interior of the company's business cooperation meeting, it is just a corner of thousands of small and medium-sized companies.
Anyone with a little workplace experience will know that the "real gold" of Title needs to be "fire-cultivated". Cooperation has "success" and "unsuccess". People who should have been screened out at the commercial director or business level of the artist team actually added to the artist's WeChat harassment, and the agent also talked about some self-proclaimed "industry secrets" with him. This is a joke.
From the recording video exposed by Yu, it can also prove the professional and management shortcomings of a small number of teams:
. The agent revealed that "Broken Bridge" is "Life" of other artists -"There is a person who has a healthy competition with Xiaokai. He may have more acting experience than us. He has been trained in the group of Director Yu twice and has trained with actresses for two rounds." Casting is the result of long and multi-dimensional considerations. The agent regards this unfair competition as a demonstration of his performance and ability, and will only teach people the conversation;.Disdaciously regard the social responsibility of artists - " (a certain public welfare activity) We can't push this kind of thing, they can't push it anymore, they are all on the baba" , TFBOYS is the opportunity for the country to create a foreign cultural business card. I took the super popular high-speed train, opened up the national popularity, and became a spokesperson for the contemporary youth who are well-behaved, but I told the public welfare art troupe activities that provide condolence performances. You should not forget to dig wells when you eat water;
. The success of benchmark artists cannot be objectively viewed - " Youth of You " is a movie resource with traffic "once you once in forty years". is of course blessed by resources, but the artist’s personal abilities are indispensable to "chewing" this hard bone. After all, Wang Junkai also starred in Zhang Yimou's movie " Great Wall " at the age of 16, and played the role of 18-year-old "Zhang Baoqing" at the age of 18. The former is a masterpiece, and the latter is adapted from the original work of the popular IP World Bachang. He was once the person in TFBOYS who is at the forefront of film and television resources.
If an agent tells the artist's choice based on his own ideas, the worst person to talk to is the partner.Especially when you express your hard work and contribution to the artist in a "Versailles" style tone, she tells you in a long and long way how to take care of the artist's daily life and clothing. The other party has been teaching you how to do things, so you should be vigilant. On one side, he thought he was a "gold medal agent", and in the eyes of the other party on the other end of WeChat, the "incompetent nanny" caused the child to be treated perfunctorily.
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Finally, the relationship changed. On the premise of issuing lawyer statements and seeking professional help from the police, the marketing account was fabricated and exaggerated. The artist was the first to suffer the damage.
Even if the posts are deleted across the entire network, if the negative public opinion around the artist is not found to be a proper solution, it will only become a "dormant volcano" standing in the memory of the Internet, not that it will not erupt, and remain in the "to be continued" of every remarks and likes and word of mouth.
What kind of team does traffic artists need?
does not have a unified standard answer. However, people who recognize people and have worry about their ability to identify people are not "predictive" and lack the ability to respond quickly and accurately, and they should avoid this. This should become a consensus in the industry.
"internal difficulties and external worries"
"internal" has the "close worries" of his own behind the scenes, teammates overtaking on the curve, "outside" has the "close worries" of idol boy group second generation Youth League is ready to go, and the Internet creates stars every year. Wang Junkai's traffic life is facing the next turning point - TO BE OR NOT TO BE (reshape the new life or become the previous wave).
In 2013, the training boy group that debuted as "TFBOYS" became popular overnight. Since then, the rankings of three traffic artists were later: Wang Junkai, Wang Yuan , and Yi Yang Qianxi . Wang Junkai, who first joined in 2009, was the captain of TFBOYS. Wang Yuan followed closely at the end of 2011, and Yi Yang Qianxi finally joined. Regardless of the changes in the world, the order of the three-person TFBOYS remains unchanged.
TFBOYS is taken from "The Fighting Boys", but why are Boys today's Fighting?
Take the past 2020 as an example. Wang Junkai held a borderless concert, released the first all-English single "Ain't Got No Love", cooperated with three music seniors, Mayday, Li Jian, and Jolin Tsai, , added 8 brand endorsements, accumulated 2 new works "The Ancient Secret Agreement of the Mountains and Seas" and "749 Bureau", and 14 magazines in 11 magazines in the fashion field.
Wang Yuan released 1 personal EP, 3 works "The Great Master of the Young Ambition of Beiling", "My Hometown and Me", "Cold-blooded Banquet" was released, and 18 copies of the fashion field were published in 13 issues.
Yi Yang Qianxi's two works " Hot-blooded peer " " Send you a little red flower " has accumulated a lot of money, and has accumulated 3 movies "hard currency" - " Changjin Lake ", "There is her in the world", " Chinese Doctor ", cover 1 album, sing the Air Force's promotional single "The Future, Please Come", and 18 episodes in 14 issues in the fashion field.
You can get the year-end report card by looking at the year-end report card: Wang Junkai has no new work in 2020. Although fashion and music have made great efforts, they are obviously inferior to the two teammates; Wang Yuan’s label of “singing singer-songwriter born in the 2000s” is constantly strengthening, and variety shows, music, etc. are mostly based on this; in addition to the long award bonus period brought by Yi Yang Qianxi, the new work “Send You a Little Red Flower” has achieved its performance relay, and its commercial value and film and television potential are constantly being explored.
Interesting thing is that three of them participated in "Cold Blooded Banquet" in their early years, and finally went online for 4 years. , but except for Wang Yuan, the other two did not write them into their year-end report card. The three small children in the past can be seen from the diversion of film and television.
At present, Wang Junkai's film and television works have "bets", but they are still shortcomings and no representative works have appeared. Fashion, business, and music are being tried this year. Whether it is endorsing a certain brand of cars or a full-English single, his teammates are already at the forefront.
Except for the captain TFBOYS, the "Manager Wang" of "Chinese Restaurant", and the less well-known "market president" of "Our Band", is still vague in the outside world's cognition, and there is no clear positioning recognized by the public.
Looking around, his junior brothers - members of Times Youth League are already trying out actor casting competitive variety shows outside the stage; acting rookies born in the 2000s and 2010s Rong Zishan , Shi Pengyuan, Han Haolin and others are all contacting commercial directors to launch new works; a package of star-making projects such as iQiyou and Tencent Teng Mang talent show, promoting people through dramas, and developing customized new variety shows are ready to go, and continue to deliver new blood in the entertainment industry.
"internal and external difficulties" Wang Junkai left him little opportunities.
Where is the next "turning point in life"?
TFBOYS made a "ten-year agreement" with her fan "Four Leaf Crocodile" in her debut video in 2013: "If you open your eyes, it will be ten years later, what kind of person do you want to become? If you open your eyes, it will be ten years ago, what do you want to do? If there is a shortcut to your dream, then the name of this road must be called persistence. I think, if I start to stick to something at the age of eight, then when I am eighteen, will I have ten years of persistence? Eighteen to twenty-eight years old, just like eight to eighteen, it is ten years; even if we cannot succeed in ten years, we are still close to our dreams for ten years."
In a blink of an eye, the ten years are coming, less than two years away from 2023. A generation of people watch the three little Doudings who grew up each have different lives.
Wang Junkai has been leading the popularity from the beginning. He is the "only seedling" among the first batch of trainees in Times Fengjun. After his debut, his birthday blog post reposts set a Guinness World Record certification "the most forwarded Weibo information". "If it weren't for Wang Junkai, there wouldn't be the Fengjun of the times today." was once circulated, and he was a "old-level" trainee.
TFBOYS three people ran for "The Great Wall", and Wang Junkai was selected to play the role of the young emperor.
Compared with the concept of "trace" that caused controversy in the package, a Zhihu answer from Wang Junkai's middle school classmate should have a place in "The Best Promotional Copyright of Wang Junkai in the Whole Network". From the perspective of secret love, she recorded her observing thoughts about encountering Wang Junkai. "Maybe life often requires her to strode forward, and at unnecessary moments, he is in the stuffy wind, even if he sweats, he wants to walk slowly." The story in the wind that has not happened in is more delicate and moving than Wang Junkai's past works.
His "high emotional intelligence" and his success in connection management, whether it is the "high-energy Youth Group" friendship between Liu Haoran and Dong Zijian, or the "Chinese Restaurant" partners of Huang Xiaoming and Yang Zi, star-chasing Jay Chou , and creating music with Nicholas Tse and Xiao Jingteng . He always makes good friends whenever he goes.
Compared with the introverted Yi Yang Qianxi and Wang Yuan, who always shows his cute image, Wang Junkai once seemed to be at the same time. , so it is not ruled out that he began to want to independently control more lives, including business cooperation.
But when did his teammates start overtaking on the corner?
They have begun to open up battlefields with "specialties in their profession".
Before the college entrance examination, Yi Yang Qianxi joined the group to film "Youth of You". When " Chang'an Twelve Hours " and "Youth of You" were released in the same year, a "small screen" dark horse hit, and a "big screen" won both box office and awards, and variety shows focused on "dance".
Wang Yuan went to study in a foreign country and participated in variety shows such as " I am a singer-songwriter " and "Our Songs", wrote lyrics and composing music, constantly outputting personal music style masterpieces, and participated in the filming of Wang Xiaoshuai's movie " Long Time and Long ".
In contrast, Wang Junkai has worked with his elder brother Jackie Chan, the big director Zhang Yimou, and the big IP Tianxia Bachang novel series, and the response is mediocre. Beijing Film Academy is about to graduate, and his lines are still insufficient and his acting skills need to be improved.
Where is his next life "turning point"?
subsequently "bet" in the three movies "749 Bureau" cooperating with Lu Chuan , "Broken Bridge" directed by Li Yu , and "731" directed by Zhao Linshan, focusing on the themes of spy war and realism, and we can see that we are following the "quality". If you are lucky, you may also win your first work award.
But at present, he urgently needs a clear positioning and carefully select good shows, and he can no longer sway with a hammer or a hammer. belongs to Wang Junkai, and the word "persistence" must be inseparable from the word "persistence". Karry Wang, Carry On. He also needs a professional, self-reflective and humble team to move forward together.
