Recently, a foreign media released a data map about the traffic situation of major platforms. Information shows that six global content providers, including Google and Facebook , account for more than 56% of global data traffic. Although Google and Netflix ranked first and third in global data traffic, their refusal to pay for network usage has sparked global debate.
According to data from consulting companies Axon and Sandvine, as of 2021, Google's global data traffic accounted for 20.99%, Meta (Facebook) was 15.39%, Netflix was 9.39%, Apple was 4.18%, Amazon was 3.68%, and Microsoft was 3.32%. Due to the monopoly of a few companies in the fields of online video services, cloud services and social network services (SNS), the intensification of data traffic concentration has put a burden on network investments in telecom companies around the world. Therefore, fair online investment sharing by major global content providers has become a hot topic in the market.
Global data traffic
The United States and EU are pushing a bill to allow these major global content providers to pay extra for network use to promote network investment. Currently, Google, the world's number one in data traffic, has launched a call to oppose the bill. If we look at the proportion of global data traffic, we might be able to infer why Google opposes the collection of network usage fees or investment contributions.
