September 10-12, 2022 is the Mid-Autumn Festival holiday. Our city mainly uses sunny weather and is suitable for travel. The holiday cultural tourism market maintains a recovery trend. The Municipal Bureau of Culture, Tourism, Radio, Film and Sports plans in advance, organizes carefully, pays attention to safety, and coordinates the prevention and control of the epidemic and the holiday cultural tourism market. Cultural and tourism departments at all levels, relevant functional departments and tourism enterprises and institutions work together to create a happy, peaceful, civilized, safe and orderly cultural tourism environment.
1. Work organization before the festival
Before the festival Changde City Cultural Tourism and Sports System is carefully deployed, requiring all localities and units in the city to do a good job in epidemic prevention and control, industry safety production, market supervision, law enforcement inspection, product supply, public services, civilized tourism, information duty and other work during the holidays. Zeng Li, secretary of the Party Committee and director of the Bureau of
, organized a special meeting before the festival, conveying the spirit of the national, provincial and municipal epidemic prevention and control meetings, and requiring cultural and tourism departments at all levels in the city to do a comprehensive job in the following aspects in accordance with the instructions of Weiming Governors and Mayor Zhenyu: First, the situation is more accurate, the on-site inspection and monitoring are more strict, the monitoring and early warning are more encrypted, and the epidemic prevention reserve control capacity is further strengthened; strive to strictly prevent the risk of blocking the checkpoints, stick to daily checkpoints, make full preparations and strengthen support, and strictly supervise and investigate and strengthen responsibilities.
Cultural and tourism departments at all levels in the city are cautious in preventing and controlling the prevention and control from beginning to end, ensuring accurate prevention and control, policy publicity, and achieving supervision and rectification without exceptions, and without omissions on duty, and achieving foolproof control of major events, important festivals, important places, and key groups.
2. Statistics of cultural tourism monitoring
During the three days of the Mid-Autumn Festival holiday in 2022, the 24 tourist attractions monitored in the city received a total of 138,500 tourists, a year-on-year decrease of 18.74%; the operating income was 20.2768 million yuan, a year-on-year decrease of 55.79%, of which ticket revenue was 3.3241 million yuan, a year-on-year decrease of 24.22%. The 19 accommodation units under
key monitoring received a total of 4,996 tourists, a year-on-year decrease of 6.16%; the revenue of the revenue was 2.2937 million yuan, a year-on-year increase of 1.29%; of which the room revenue was 1.0031 million yuan, a year-on-year decrease of 6.35%, and the cumulative average occupancy rate was 60.06%.
, the 15 cultural centers, museums and libraries that are focused on monitoring, received 11,656,000 tourists on holidays, an increase of 17.19% year-on-year.
3. Development of cultural tourism activities
1. Popular attractions remain popular.
, with many internet celebrity check-in locations, Liuye Lake Tourism Resort, , received a total of 61,200 tourists during the holiday, and achieved operating income of 12.2627 million yuan, of which ticket revenue was 464,700 yuan; Hanshou Tongfa Wildlife World Holiday received a total of more than 20,000 tourists and tourism revenue of 2.65 million yuan; Taoyuan Respiratory City's total revenue of 420,000 yuan, of which ticket revenue was nearly 80,000 yuan; Taohuayuan Tourism Management Area received 16,500 tourists during the holiday, and the comprehensive income reached 2.9607 million yuan.
2. Cultural activities to benefit the people vary.
Starting from September 8, the square cultural activities represented by the Municipal Cultural Center, represented by " Wuling Song", continue to provide high-quality culture to the general public in Baimahu Park; Dingcheng "both sides of the Taiwan Strait are united. Talk about the Mid-Autumn Festival, "Changde City Taiwanese Compatriots and Taiwan Mid-Autumn Festival Friendship Association, Anxiang "Welcome fellow villagers, return to hometown, build hometown - Moon reflected in Huangshantou" Mid-Autumn Festival Gala and other theme activities use emotional bonds to serve the overall situation of the center; Hanshou Library's "Steaming China" promotional picture exhibition, Taoyuan Library's "I Love My Motherland" red classic book reading, etc., create a strong atmosphere of "Welcome the Twenty"; Li County "Welcome the Moon on the Grassland" Chengtou Mountain tml6 Mid-Autumn Night brought the intangible cultural heritage event exhibition into National Archaeological Site Park , and the immersive large-scale performance program "Old Street in Memory" was staged warmly; the Hundred Regiments Competition in Wuling, Shimen and other districts and counties, Tianjin Aerospace Science and Technology Parent-Child Art Festival, West Lake Men's Basketball Competition, Hanshou "Enjoy Longyang·Colorful Life" Consumption Season Event and other festival events greatly mobilized the enthusiasm of the masses to participate.
3. The preferential policies for scenic spots have been strengthened.
During the holiday, key scenic spots in the city have introduced various preferential policies.Changde Kale Planet launches the "Teacher Free Tour Kale" activity, and Changde River Street Cruise Wharf and Baima Lake Cruise Wharf launch " Changde Memory" large-scale lighting and scenery live performance show ticket discounts. Special rooms and ticket prices for Genting Hot Spring Tourist Resort in Reshi City are invited to experience the fun of " hot spring water , soaking in ice". The Shahe Park RV camp in Xidongting Management District is open to the public for free.
4. Tourism activity design is innovative.
The corresponding scenic spots in the Taohuayuan Scenic Area carefully planned and held activities with Chinese cultural characteristics such as lanterns and parades, riddles, lantern art, mooncake making, painting fans, sachet making, cake tour meetings, etc.; Liuye Lake outdoor camp staged a Mid-Autumn Festival light luxury reunion night event, Maple forest flower sea scenic area carried out the Milky Way, Planet series, Ocean theme, Urban life, Children's Paradise Animal Series, Interactive Check-in Area, etc., Pengshan Scenic Area Mid-Autumn Festival bonfire party and the "wonderful starlight" Mid-Autumn Festival camping festival in the Wuyunjie Huayuanli Scenic Area, and used electronic music to splash water in field battles, real CS+ catching chickens, fishing and other activities, so that traditional festivals can be labeled as fashionable and trendy toys.
5. The surrounding rural tourism is very popular.
Affected by the epidemic, short-distance tours, self-guided tours and self-driving tours in the tourism market have remained popular during the Mid-Autumn Festival. In the vast land of Yuanli, rural tours that enjoy natural scenery, travel to the countryside, and pick in the pastoral countryside. They are still popular in rural areas, savoring farm food, buying authentic specialties, and taking hot springs to recuperate. Scenic areas such as Taoyuan Maple Forest Flower Sea, Dark Cloud Realm, Dingcheng Hongye, Wuling Tianjing Flower Pond, Anxiang Xiantao and other scenic spots, Taifu Mountain Scenic Area in Linli County, Fuchuan Scenic Area and other scenic spots have welcomed a large number of tourists, and have launched tourism products that cater to rural leisure, parent-child experience and other types, which are loved by tourists.
6. The advantages of online and offline are complementary. Affected by the epidemic, the cultural and tourism industry consciously serves the overall situation of epidemic prevention and control. During the Mid-Autumn Festival, many cultural and tourism activity venues launched online services and activities. Changde Library launched an online theme activity called "Save Chang'e Plan". By listening to books and learning Mid-Autumn Festival traditional cultural knowledge, guessing riddles online and interesting pass-through activities, we create a new form of national reading promotion. Changde Cultural Center launched the online exhibition of literary and artistic works "Welcome the Twenty Top Twenty, the Rejuvenation of a Strong Country" and "Our Festival·Mid-Autumn Festival" to allow citizens and netizens to gather on the "cloud" and use emotional literary and artistic works to convey the poetry of the Mid-Autumn Festival reunion, sing praises to the new era, and wish the motherland more prosperity.
4. Cultural and tourism market management
1. Civilized tourism publicity will not relax.
strengthens publicity and promotion, serves tourists in all aspects, and guides holidays to "civilized tourism and safe travel". Through WeChat public accounts, short videos, information publishing machines, inquiry machines and other publicity media, various scenic spots publish tourism dynamic information such as tourism reservations, scenic spot homestay reservations, electronic display screens scroll to play warning and publicity slogans for tourism safety and epidemic prevention, staff verbally remind and warm signs to remind tourists to visit civilized and safely and epidemic prevention, create a safe atmosphere for tourism, improve the safety awareness of scenic spots and tourists, and effectively guide tourists to travel staggered, civilized and healthy travel.
2. Cultural and tourism safety supervision and inspection will not relax.
The cultural and tourism departments at both municipal and county levels strictly implement the on-duty leaders during the National Day holiday, and the duty staff adhere to the duty system 24 hours a day. The comprehensive law enforcement teams of all cultural markets in the city have implemented the holiday market inspection system, and arranged law enforcement personnel to carry out safety production law enforcement inspections on Internet cafes, KTVs, travel agencies and their branches, tourism teams, and scenic spots in the city, and strengthen the frequency of holiday market inspections.
htmlOn September 9, Comrade Luo Dongqiu, member of the Party Leadership Group and Deputy Director of Changde Municipal Bureau of Culture, Tourism, Radio, Film and Sports, led a team to conduct pre-holiday safety production and epidemic prevention and control inspections in major scenic spots, focusing on supervising the implementation of "peak staggered peaks, appointments, and flow restrictions", scanning the site code, checking the health code , itinerary code, measuring body temperature, standardizing the implementation of normalized epidemic prevention and control measures such as wearing masks, one-meter line, and health management of employees, urging scenic spots to do a good job in forest fire prevention, carry out civilized tourism publicity, urging scenic spots to carry out special equipment inspections such as tourist buses in scenic spots to carry out facility and equipment maintenance inspections, standardize operations, fulfill the main responsibility for safe production, and implement various safety prevention measures during the festival.htmlOn September 10, Changde Municipal Bureau of Culture, Tourism, Radio, Film and Sports organized a comprehensive administrative law enforcement force in the cultural market to supervise and inspect the order of the city’s urban cultural and tourism market, production safety prevention and epidemic prevention and control measures.During the Mid-Autumn Festival, the city's cultural, tourism, sports departments and comprehensive administrative law enforcement agencies of the cultural market dispatched 76 law enforcement inspectors, inspected 132 cultural and tourism market operating units, and conducted online inspections of 195 Internet service business places.
As of 14:00 pm on September 12, the city's cultural and tourism market was in order and running smoothly. No complaints from tourists were received, and no major tourism quality complaints or safety liability accidents occurred.
(Source: Changde Municipal Bureau of Culture, Tourism, Radio, Film and Sports)
