Preface: Friends from the shipyard said that the current situation of ocean freight operation is that you can earn a ship by running two round trips.
Evergreen Shipping , a company that started as a freighter more than 50 years ago, has grown into a leading shipping company in the world. Its founder, Zhang Rongfa, , is also as famous as Bao Yugang, Dong Haoyun, and others, and is known as the "world ship king". Before the epidemic, the world's shipping industry had a bumpy development and a bleak shipping industry, so it was not uncommon for employees to have zero eggs in the year-end rewards. But Evergreen Shipping in 2021 definitely created two big news.
The first one is the giant ship "Ever Given" under its name, stranded by Suez Canal for a week. The main artery of Eurasian shipping was directly cut off, which brought considerable shock to the global shipping industry. This directly led to Evergreen 's compensation for Suez Canal of US$200 million.
Ever Given repairs
at Qingdao Beichuan Shipyard
The second is the year-end tail teeth, and it spent 40 months of year-end bonuses, which made the employees happy and the workers in the industry and companies were envious. It successfully attracted a wave of envious eyes from the industry and attracted the attention of the whole world.
This time, the huge year-end rewards from Evergreen Shipping brings the effect, which is shocking and dreamy, probably only if you win a huge lottery, you can compare with your mood. Why is Evergreen Shipping a big deal? Where is the confidence?
In fact, everything is caused by a cause.
(1) In the past two years of the epidemic, global shipping has been tight and the prices of shipping containers have continued to rise sharply. globally hard to find containers and containers. All shipping giants have made a lot of money. On the one hand, demand has increased significantly, and on the other hand, the transportation capacity is insufficient, and it cannot be compensated for in the short term, which can only be reflected in price increases. According to relevant data, since the second half of 2020, China's export container freight index (CCFI) has 3,241 points, a sharp increase of 285%. The CCFI European, Western and Eastern routes freight index rose 420%, 201%, and 166%, respectively, at a historical high. The Shanghai Export Container (SCFI) index recorded 4,602 points, an increase of 462% since its April 2020 low.
(2) A compensation for the past decade. After more than ten years of ups and downs, with the fierce competition, the shipping industry has not been in a prosperous situation in the past ten years. What's more, the year-end bonus of Evergreen Shipping employees in 2019 is 0. So this time is also a compensation behavior of the company. In order to thank the employees for their long-term companionship and dedication, increase the company's employee cohesion and give out large bonuses, it is understandable.
(3) Pursuing advertising effect . Either don’t do it or do it perfectly, and you must be absolutely shocked if you do it. We often say that exceeding customer expectations is the best way to market. The same is true for employees. If you send small ones twice, it is better to send large ones once. This made the whole world shocked and the whole industry looked at it. Although Evergreen himself has come out to express his opinion that he should be low-key, the more low-key it is, the more high-key it seems.
(4) Shipbuilding orders explode and growing. Having a ship is hard core, and having a ship is confidence. According to the shipyard announcement, shipbuilding orders for major shipyards have been scheduled to 2025. In other words, if you have money, you may not be able to place an order, and if you place an order, you may not be able to build a ship quickly. Take the Beichuanwu Shipyards in Qingdao as an example. The site is full of construction every day. The construction cycle of a ship is at least one and a half years to two years. From the start of the dock construction to the launch and test and commissioning of the water supply, this is not a quick delivery job at all. In the past few years, Evergreen Shipping has been preparing for the future and continuously expanding its capacity. At the beginning of the epidemic, it has been placing shipbuilding orders with shipyards. It can be said that Evergreen is the top in terms of comprehensive capacity and ship incremental reserves.
(5) Inspire employees, seize industry dividends, and make a lot of money in the next few years. According to the development of the epidemic, the end is nowhere near. It is judged that the high return period of the shipping industry will continue in the future, and the demand for containers will be scarce. Shipping companies need to vigorously organize talents, retain talents, work hard, and take orders with all their might, so as to eat as much dividends as possible in the next few years.
From this Ever Given to Qingdao for maintenance, it can be seen that Taiwan's shipping industry is developed and has a close relationship with the mainland. The development of the mainland has driven the continuous growth of the shipping industry. Whether it is shipbuilding and repairing ships or freight export imports, statistics show that Taiwan's exports to the mainland hit a new high of US$227.51 billion in the first 11 years of 2021, and imports from the mainland were US$70.77 billion. In a sense, the confidence of Evergreen Shipping is also given by the mainland. The development of Evergreen and the fierce competition between Evergreen and European and American companies are inseparable from the mainland and the strong help of Chinese people around the world.
