[Cover Story]
Perseverance and pursue excellence - Visiting Chen Xiaohua, General Manager of Shanghai Long Group, (P48)
market is becoming more and more segmented and needs are becoming more and more diverse. How should enterprises adapt to market changes? The practice of Shanghai Long Group enriches its product line, enhances competitiveness, persists and pursues excellence, provides us with the answer. Because the richer the product line of mahjong machine manufacturers and the better the product quality, the greater the difference and stronger the cost advantage of the products, and will also lay a large foundation for the company's market competitive advantage. In addition, they also have a team that pursues excellence and has strong execution capabilities.
[First volume]
talk about the issue of intercepting goods (Part 1) (P26)
transcepting goods is a common and headache-inducing problem in marketing practice. It is a marketing disease with strong lethality in brands and enterprises. It should attract high attention from manufacturers, especially companies that have deep brand accumulation or hope to create brands, otherwise it may lead to a thousand-mile dike and be destroyed in an ant hole. As long as you have a clear understanding of the phenomenon of cross-trading, carefully study and deal with it in a timely manner when cross-trading occurs, the phenomenon of cross-trading can be effectively controlled with stable market operations.
[Marketing Frontier]
There are only three things in the world: doing things, doing things, doing things (P100)
First look at the person who does things: Doing something well is a person's basic ability. It follows the "way of things" and pays attention to "technology". Let’s look at the “doing” people: Such people often don’t care about how to do one thing well. What they consider is what kind of “model” they design to make those who like to do things better. It follows the “world”. Finally, there are the people who "make a plan": in order to make society operate better, they silently arrange a big picture (system) behind the scenes. To plan and win thousands of miles away is called a game, it follows the "way of heaven".
[Business Reading]
These interesting emerging business forms tell you that it is fun but "shopping center"
(P154)
When shopping centers meet emerging business forms, more and more interesting cross-border collection stores appear. You can drink coffee in a clothing store or bookstore. Shopping centers can perform bowling, rock climbing and even diving, and farms and medical airports settle in shopping centers... These emerging business formats bring freshness to consumers and new experiences.
[Exclusive serialization]
"The True Meaning of Mahjong" (Serialized Eleven) (P146)
each card process, generally speaking, there are orderly plates, middle plates and final plates. However, in actual combat, it is often not clearly divided into three sections, but often presents a disordered state, and this disordered state is exactly a feature of mahjong competition. This requires starting from reality and being very flexible to understand and grasp.
(For more content, please refer to the printed version or electronic version)
