
Recently, a wave of cliff-like cooling has come. The editor of
wishes to wrap himself tightly wherever he goes, and
sweater, cotton shirt, cotton pants, autumn pants, and trousers are all found.

Have you ever wondered about
Why there are so many
on e-commerce platforms
" Antarctic people " " Hengyuanxiang " stores.

These stores are what everyone knows
"Antarctic people" and "Hengyuanxiang"?

"Antarctic people" back then was very popular
But now you may buy
is not "real" Antarctic people underwear!

The so-called authentic tags are all
These TV advertisements that were circulated ten years ago have made the brand popularity of Antarctic people, Arctic velvet, and Hengyuanxiang. In "Double 11", the four major brands of warm clothing, Hengyuanxiang, Antarctic Ren, Arctic Velvet, and Yu Zhaolin , received very good sales. But the Antarctic people you buy online, Hengyuanxiang, etc. may just be genuine tags...
htmlOn November 6, Southern Weekend reported: Including Antarctic people, the four major thermal underwear brands, Hengyuanxiang, Arctic Velvet, and Yu Zhaolin, have already cut off their own production lines. Related thermal underwear are all authorized to use their own brands to produce them.
Open any Tmall store of the above four brands. The word authentic appears on the introduction page of each product, but perhaps these so-called authentic tags are bought by merchants.
That is to say,
they do not produce products,
they only operate brands!

For example:
Zhang Jiachao runs a clothing family business in Guangdong. The jeans they produce are priced at 79 yuan in their own flagship store. But after hanging up the Antarctic Man tag, the two items in the Antarctic Man store were sold for 129 yuan. Excluding the 8 yuan standard fee, there is an additional profit of 42 yuan
. A four-piece set called "Good Night". The Nantong Diishi Bridge market price is 98 yuan, and the retail price is 156 yuan without a tag. After sticking the "Hengyuanxiang" trademark, it can rise to 238 yuan.

Data source: Soochow Securities Research Institute, Data Wei
This year's Double 11
Antarctic people's sales are ahead of
But is its quality guaranteed?
Antarctic people, which has the leading sales volume, are frequently on the quality blacklist
According to statistics, as of 2018,
Antarctic people have been on the blacklist 14 times
of which five were conducted by the former General Administration of Quality Supervision, Inspection and Quarantine
now the national inspection conducted by the State Administration for Market Regulation.

November this year
Antarctic people and other nominal brands of down clothing on unqualified list
April 9 this year
Antarctic people (Shanghai) Co., Ltd.
A classic soft cotton thermal underwear (knitted underwear)
was named for its unqualified fiber content and pH value.

It is said that wearing autumn clothes and pants on
is the minimum respect for cooling and coldness. But if you buy the right one, it will be more healthy.
. Regarding this matter, netizens' comments are "exploding" again:
@Kraus_: I said that any store on Taobao can sell Antarctic people, whether it is a good or a bad store.
@向YS Shuo: That's true. The Antarctic brand is getting worse and worse now, and the quality of the things is very poor.
@Penguin 3598: I have never believed in the brand "Antarctic People". How could a person who makes thermal underwear and doesn’t sell tags to produce so many products?
@E-commerce practitioner Xiao Wang: You can get authentic products with authorization, but the quality is hard to say.
@Let me be a koi: The Antarctic People Electric Heat Treasure I just bought. . . Is the heated underwear really hot?
heating underwear can make you heat? Its warmth effect is really as magical as the merchants say? No matter what fabric is used, the concept of self-heating is the same as that of perpetual motion machines and does not conform to the law of conservation of energy. No matter what material it is, it heats up by absorbing moisture.
At present, the common "heating underwear" on the market basically uses the heat released by the human body itself and then returns it to the human body, ultimately achieving a warmth effect. In fact, it’s better to wear one more piece of clothing to make it warm. Even if the so-called "heating underwear" can make you heat up, it may not necessarily keep you warm.Because it is too thin and has poor warmth, the heat generated after heating will be quickly lost. How to choose thermal underwear in
?
No matter what you buy
first depends on the label and material!
The following editor will give you some suggestions.
1. Look at the material
Pure cotton clothes are weak in warmth
, but they can avoid many skin problems caused by poor quality
Therefore, from the softness
breathability, comfort and cost-effectiveness
underwear materials, the first cotton material
is enough to have 50%-60% cotton content!
2. Depending on the size
It is best to choose a larger size
Thermal underwear is generally thicker than ordinary clothes
It may also shrink after entering the water
Therefore, the sense of restraint will be stronger
It is recommended to buy a larger size when buying thermal underwear.
3. Look at the style
The meaning here means that do not buy dark underwear
Intimate clothing, it is best to avoid red
black products such as black color fastness that is easy to not meet the requirements
If there is color fading, you cannot wear
Generally, light-colored clothing is more environmentally friendly than dark
There are fewer chances of being contaminated during the production process.
4. Before wearing it, be sure to clean
New clothes will add chemical additives during the production and transportation process, especially formaldehyde
clothes cannot be separated from formaldehyde during the processing process
It can be used to remove wrinkles and retain color
Almost all new clothes will contain formaldehyde residues.
The temperature will warm up tomorrow
Friends, new autumn clothes and pants
Remember to take it out and wash it
Don’t rush to wear it!
(Source: Southern Weekend, Chengdu Business Daily , Internet)
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Picture and text compilation: Huang Shiyi
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