Whet Records, an Asian electronic music brand under Warner Music, has greatly expanded its list and signed many outstanding musicians across Asia. The signed artists include China's top musicians, the highest-ranked DJ in Southeast Asia and a local Chinese virtual idol.
Whet Records, a pan-Asian electronic music label under Warner Music, announced today that it will sign five new outstanding artists in Asia, a move that will significantly strengthen its record company's artist team. Whet Records, which was officially born in Shanghai in April this year, signed the first contract with China's No. 1 female DJ/producer Lizzy Wang. Now Whet Records is excited to announce that the list will be further expanded.
Lizzy Wang
Whet Records announced that it has signed contracts with the following artists:
22Bullets: 2020 DJMag 100 ranking 98, 22Bullets is the hottest DJ in Southeast Asia. As a leader on the stage, he has worked with a range of first-line artists, including Fedde Le Grand, Timmy Trumpet, and VINAI. He has rich performance experience in music festivals across Asia and has participated in more than 30 performances in China, winning a large number of fans.
Ha Jiang: Warner Music’s first virtual artist signed by the first virtual artist. As a cutting-edge idol, Ha Jiang’s iconic blue-haired, rapper and KOL made her unique and recognizable. She quickly gained a place and had more than 100,000 fans on her personal social account. Whet Records will start her electronic music career with Ha Chan.
Gigi Lee: Gigi Lee is the "It girl" in the field of electronic music in China. It has multiple identities such as DJ/producer, singer, songwriter, fashion idol and brand expert. She stands out with her unconventional style, a fashionable and edgy atmosphere and a unique iconic voice, perfectly matched with electronic music.
Mickey Zhang: Mickey Zhang is a real "OG (Elder)" in the Chinese electronic music scene. Since the late 1990s, he has been a pioneer in the field of electronic music, deeply admired by people and admired by the new generation of Chinese producers. Mickey never stopped producing and performing more new works, perfectly blending Asian and Western elements.
Yuen Yuen:Yuen Yuen is a cross-media group from Hong Kong, specializing in creating at the intersection of technology, electronic music and visual arts. Members include DJ and singer Miss Yellow, producer Kavemura and image jockey Ferrous Wong. Their debut album "W2HK" - also the first NFT album in Hong Kong, will release a series of singles in the coming months.
At the same time, Whet Records also reached in-depth cooperation with Xu Mengyuan:
Xu Mengyuan (official English: YUAN): Xu Mengyuan is an electronic music producer, songwriter and singer. He is good at combining traditional Chinese musical instruments with modern elements to create one fresh and unique musical work after another. He became famous for his contribution to Chinese-style electronic music. Whet Records will work with Mai Ai Culture to produce and release singles for Xu Mengyuan, pushing his music career to a new peak.
Warner Music China CEO and Whet Records Head Jonathan Serbin said: "We are pleased to announce that the Whet Records list has been further expanded today. Our goal has been to provide the best home for electronic music talents in Asia. The depth and breadth of signed artists announced this time shows that these pioneering and high-quality artists are viewing Whet Records as a base for cultivating and developing their careers, and we look forward to sharing their new music with the world."
Jonathan Serbin
Whet Records Brand Director Zoe Yang added: “It’s so exciting to sign our first virtual idol, HaJiang. She is already a recognized virtual celebrity and fashion icon and is loved by hundreds of thousands of fans across the country. Whet Records will work with HaJiang to create excellent music and develop her into a true virtual DJ superstar."
Whet Records' upcoming works include: Gigi Lee's first single released on Whet Records, Isolation (July 30); Lizzy Wang's Chinese version of the song SHINING (August 5); 22Bullets' first single released on Whet Records, Another Night (August 13).
About Warner Music Group
Warner Music Group is a music entertainment company with a history of more than 200 years and operates in more than 70 countries. The company has two divisions: Record Music and Music Publishing. Its record music business mainly includes the discovery and development of record artists, as well as the promotion, marketing, distribution, sales and authorization of the music they create. Hua Nasdaq Music has several record companies, including Atlantic Records, Warner Records, Erica Records and Palo Wind Records. The Music Publishing Division is an intellectual property business that generates revenue through the use of musical works. The Music Publishing Division's business is mainly carried out through its global music publishing company Warner Chapelle. The company has numerous composers and creators and covers a range of music genres including pop, rock, jazz, non-mainstream and gospel music.
