According to media reports, the prices of standard versions and Plus versions have been declining since the release of the iPhone 14 series, not only setting a record for the fastest diving of Apple , but it is even unique in the history of the mobile phone industry. A research report pointed out that the decline in Apple's new phones is surprising, which may mean a historical turning point, and Apple is paying the price for "conservative".
E-commerce Transaction Technology Researcher Researcher Zhao Zhenying told the media: "Highly a month since the launch of iPhone 14, the grand occasion of the people's crazy rush has not continued, and some e-commerce platforms have shown signs of price reduction." In the past week, the average price of the iPhone 14 series on e-commerce platforms was reduced by about 600 yuan. In the past two years, the iPhone 12 series and iPhone 13 series did not significantly reduce the price within one month of the release of the iPhone 13 series, which only shows that the iPhone 14 series performed abnormally.
Specific analysis shows that the main reasons for the failure of iPhone 14 and iPhone 14 Plus are as follows. First, the notch screen that has been persisted for 5 years has not changed, and consumers have become tired of "aesthetic fatigue". In addition, the hardware upgrade is not obvious, and there are no highlights in the 60Hz refresh rate, 12-megapixel dual camera, 20W charging and not sending a charger. Instead, there are upgrades in the memory that is the least obvious user experience. Upgrading from 4GB to 6GB is only improved when opening the backend more, but how many people usually have dozens of software on the backend?
Even if hardware changes are not required, the iPhone 14 series still shows signs of regression. The previous generation dual-band GPS positioning function was cut off, and the accuracy was reduced when using navigation. I really don’t understand why Apple did this. In addition, the signal is too poor. There is no network at all in some places where the signal is weak. This is an old problem that Apple had ten years ago, but it has never changed. It will only "educate users" to change their usage habits.
In comparison, the iPhone 14Pro series is more cost-effective. Although the signal is still unbearable to complain, it is worthy of praise in at least some changes. Although the double-hole-punch screens have mixed reviews, it is undeniable that they have increased their recognition. Many users are willing to change their phones because of the "Lingdong Island". It is convenient for people to recognize it as a new product at a glance when showing off, and they are not afraid of embarrassment due to mistaken recognition.
Tianfeng International Analyst Kuo Mingchi believes that Apple has also realized that the standard version and Plus version are not popular, so it urgently cut orders to the supply chain, and at the same time, it requires the OEM to transform its production line to upgrade the iPhone14Pro series. After adjustments, Apple plans to account for about 65% of the total production, an increase of 10% compared with the initial plan to meet the latest demand in the market.
At this time, some fans believe that the iPhone 14 series has not failed, mainly because the price is too expensive. Assuming that Apple is willing to make a big drop in price, it will definitely be a best-seller. Admittedly, Apple's price cut will make the product more popular, but it is really a success for Apple if it fails to achieve its goal at the start? It can only be considered a helpless compensation due to reality.
Friends, what do you think about the price reduction in the iPhone 14 series being released less than a month ago, and the price reduction has broken the historical record of the entire industry?
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